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The masses have spoken; video is what they want. According to a Cisco annual Internet report, 82% of consumer Internet traffic will be comprised of video in 2021. That should motivate you to make video marketing a part of your strategy for content distribution if you haven’t already. The beauty of video is its versatility. […]
Read More… from Video Marketing Tips for Engaging With Your Audience
Have you ever gone online to find out more about a company and discover they don’t have an updated website or their website is hard to maneuver? Your next move was probably to cross them off your list as a potential source of goods/services and quickly move on to one of their competitors. Don’t risk […]
Read More… from Small Business Marketing Plans for Creating an Effective Website
As we settle into mid-2020, some things are becoming clear: we’re not getting out of this thing anytime soon; the toilet paper shortage may not go away; and you’d better just decide that you love social media marketing, because when people are spending more time at home, it’s the place to be. And when you’re […]
Read More… from Soft Music, Pretending Like We’re Friends … Visual Marketing in 2020
Your marketing strategy is built around a solid understanding of your brand and the story you want to tell. It’s consistent, it’s full of your personality and it’s incredibly effective. Until it’s not. Whether it’s a devastating flood that makes a lighthearted message ring out like you don’t care in your local area, or a […]
Read More… from Keeping Your Marketing Strategy Fluid in Changing Times
Consistency is important for your marketing message, but if part of your strategy is reaching your audience through email marketing, how do you decide how often to send emails? Your target audience is probably being bombarded with emails, which means they can easily delete emails that might actually be of value to them. This scenario […]
Read More… from How Do You Decide Email Marketing Frequency For Your Brand?
As the changes in how we do business during these times continues and the reality of economic downturn is on the minds of many, moving forward with marketing brings many questions. How many times have you used the phrase “uncertain times” in your content as of late? While part of your B2B marketing strategy needs […]
As a small business owner, you may assume that social media is for the big guys. Also, you’re busy running a business and you don’t have the time to devote to building a following so you really haven’t looked into it anymore. You may be surprised to find out that Instagram is actually ideally designed […]
Read More… from 3 Reasons Why Instagram is Ideal for Small Business Marketing
The past couple of months have turned many of our normal routines upside down, and, like others, you may have found yourself developing a new “normal”. But all this doesn’t change the fact that you have a business that not only needs attention, but also has to adapt and flex to the changing needs of […]
Read More… from How to Build a Healthy Digital Marketing Strategy in Hard Economic Times
This past month has seen many changes in our country which has and will likely continue to affect the economy for a long time. With the current economic situation, are you wondering how to adjust your marketing strategy? Here are some important things to think about as you look at your strategy moving forward: Assessing […]
Read More… from How Do You Adjust Your Marketing Strategy During Tough Economic Times?
When the economy is slow and your marketing budget is suddenly under a lot of scrutiny, it can be challenging to know how to prioritize your spending. Should you put more into customer acquisition or retention? Maybe it’s time to run some serious promotions. While all of these questions are worth considering, now is the […]