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Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]
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Should you post, snap, pin … Facebook, X, Instagram, Pinterest, LinkedIn …? And what about jumping in on the latest TikTok trend, or those filters that you can use to make yourself old? Do you need all of that to successfully run your business? The short answer is probably not. Believe it or not, you […]
Everyone is vying for that top spot on the Google search page. It doesn’t seem to matter that they have to pay to be there. And, Google will even tell you how to do it. Facebook is a marketing powerhouse that no one really understood at first … at least not in terms of the […]
A marketing strategy written 10 years ago would probably give you a bit of a laugh if you read it today. Launched before social media was fully embraced as a marketing channel, and probably peppered with some outdated ideas, it wouldn’t serve your company well today. Clearly, you want to update your marketing strategy more […]
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You’re sitting down to play a game of Battleship with your precocious nine-year-old niece. You know it’s going to be brutal on her if you win (and besides, your ego can’t really take it if you lose while actually trying), so you shove all of your boats in one corner and then refuse to see […]
Read More… from How to Not Succeed With Your Marketing Strategy
Imagine you walk into work tomorrow morning and your boss announces that you’re required to bail out on all your marketing activities. Instead, you’ll put on a blindfold, throw a few darts and see where they land on a target filled with trendy ideas for promoting your brand. Would there really be any difference from […]
Read More… from A Marketing Strategy That Hits the Bullseye, Every Time
Oh, say it ain’t so! Instagram has begun experimenting with hiding likes on other’s posts, and the Instagram marketing strategies everywhere are being evaluated. What about you: is there reason to freak out if you can’t see others’ likes? It’s not such bad news. You can still see your own likes, and the overall purpose […]
Read More… from How Hidden Likes Might Change Up Your Instagram Marketing Campaign
Come on, be honest. When is the last time you reviewed your content marketing strategy? If you already have a content marketing strategy, you’re probably operating on auto pilot, churning out content according to your schedule, but rarely stopping to consider whether you’re getting the results you anticipated, and whether there are any new trends […]
Read More… from 3 Trends to Include in Your Content Marketing Strategy
Picture the SJC Marketing logo in classic Stephen King-style font. Give all the marketing specialists big hair and surround them with wood-paneled walls. Place a marketing strategy in front of each one with one, and only one action item: television advertising. If you’ve been watching Stranger Things the last couple of years, you know the […]
Read More… from SJC Things With a Little Marketing From the ’80s
Of all the metrics you pour over, social media engagement has to rank among the top in terms of importance, because engagement leads to sales. If you have your engagement strategy down, it means you’re developing a relationship and establishing a loyal audience. Improving social media engagement levels relies heavily on your content, but you […]
Read More… from Social Media Engagement Tactics That Trigger Your Audience to React