Marketing Musings
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You refuse to buy anything pumpkin spice-flavored. You pretend not to hear the marching band, wear shorts and flip flops as the temperature plummets and keep humming “Cruel Summer,” even as the leaves fall around your feet. You can deny it all you want, but 2025 is just around the corner. And instead of waiting […]
Read More… from 2025, This Marketing Strategy Is Coming For You
Keeping a finger on the pulse of buyer expectations is key for your company as you develop your marketing strategy. A recent review of more than 500 B2B websites shows that too many are missing the heartbeat altogether, thus creating a less-than-optimal digital experience for potential buyers. Logik.io, a company that provides advanced software for […]
Read More… from Is it Time to Upgrade Your B2B Website for an Improved User Experience?
DIY is great for a lot of things: home repairs or even renovations. But there are other areas where DIY isn’t such a great idea, like orthodontics. In some situations, the problem isn’t just that you don’t know a skill; it’s that you don’t even know what you don’t know. And that’s often true in […]
The challenge of staying current with changes in marketing, let alone staying ahead of them, is tough for most businesses. In an era where the digital landscape evolves as fast as a consumer’s wants and needs, it might seem like a full-time job to be effective in your digital marketing tactics. Adapting to Change According […]
Read More… from Are You Struggling to See Results in Your Digital Marketing?
August is National Wellness Month. And it’s about time August got a bit of celebration. Otherwise, it’s just the tail-end of summer, when the novelty of watermelon and swim parties has faded but you’re still just hot. In August, everyone is winding down; the trees that were vibrant in June have started to look tired […]
Read More… from Outsourcing: Why It’s Good for Your Budget, Great for Your Health
If someone asked you today what you would compare your marketing strategy to, how would you answer? Maybe you would say it’s like molasses: a bit slow-moving, but the sweet spot is inevitably coming. Or maybe you might compare it to a steam-operated engine that started strong, but ran out of fuel. You may think […]
Read More… from The Biggest Reasons to Outsource Your Marketing Might Surprise You
Some of the best things in life happened by accident. For instance, think about cookies. They are everywhere: whole grocery store aisles are dedicated to cookies, shops exist solely to market cookies and no lunchbox is complete without a sandwich cookie or two. Did you know that the cookie dates back to the 7th century […]
Read More… from Marketing, Milk and Cookies: Why You Might Need to Mix it Up
Getting the word out about your company might seem easy at the surface level, but anyone serious about small business marketing knows there are complexities involved in getting it right. A recent report from Constant Contact titled “Small Business Now: The Current State of SMB Marketing,” lays out some revealing insights that speak to the […]
Read More… from Let’s Talk About Outsourcing Your Small Business Marketing
The contestants and the judges on The Great British Baking Show make it look so easy. Pipe some macarons, they say. Add a chocolate collar to that cake. And make sure you’re combining some wacky flavors nobody has ever put together before, but guess what? They’re amazing. Watching too many hours of baking shows can […]
Read More… from Mix It Up: You May Not Be the Paul Hollywood of Marketing, After All
Imagine how different life would be if Ruth Wakefield had not dropped a chopped bar of semisweet chocolate into her famous butter cookies at the Toll House Inn to make up for being out of the recipe’s called-for nuts. No chocolate chip cookie dough ice cream. No Cookie Crisp cereal. No Famous Amos or Chips […]
Read More… from Mix It Up: Why Your Marketing Might Need a Little Something New for Sweet Success