Marketing Musings
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After experiencing an initial explosion in popularity, video marketing has continued to become more valuable as a way to connect with consumers. If you’re a slow warmer to visual content marketing, or if you have started to use video but are still getting used to the format, here are three reasons why you should make […]
In honor of May the 4th, a.k.a. Star Wars Day, it’s time to take a few tips from a master. A Jedi Grand Master, that is. We want to share some digital marketing insights from none other than the great Yoda. Here are a few of his best quotes to put a new perspective on […]
Anyone who has a pet knows the benefits they bring to your life. Not only can having a pet increase fitness and lower stress, but best of all, they bring unconditional love. Many people say that their pets are members of the family. Recently, SJC Marketing’s own Jessica Stewart, added a new puppy to her […]
Web design is sort of like fashion. You think it’s great, and it’s almost impossible for you to see that it’s not great, even though everyone who sees it knows you’ve missed the mark. There are some obvious things you’ll catch and repair right away because they’re obvious, like 404 error messages or a photo […]
Even in an age where social media makes a lot of noise, email marketing remains a valuable way to connect with your audience. Email is the second best-performing content distribution tool for both B2B and B2C companies. Even so, not all email marketing is effective. Here are three techniques you should be including for a […]
A candle is often the final piece in creating a warm, cozy environment that makes you want to snuggle under a blanket and read your favorite romance book. Isn’t it incredible how something so simple as cooled wax can make such a significant impact? At Sisters of Solace, candles are making a significant impact, one […]
Google has announced that in 2022, they will no longer allow third-party cookies. What does that mean for your digital marketing strategy? Cookies, the little bits of tasty information that get stored on your computer every time you visit an e-commerce site, allow you to enjoy a personalized experience when you return to that site. […]
Increasing organic reach with your Facebook marketing has become more challenging for businesses in every industry. Though it might seem that paying to get more eyes on your content on Facebook is the only way to succeed, there are still ways you can improve your organic reach. First and foremost, think of your Facebook account […]
It’s never too early in the day to start talking about lunch, right? Especially when we’re talking about pizza! Minsky’s Pizza is a favorite in the KC metro area that boasts the slogan, “Gourmet, and going to stay that way,” and they mean it. Their fresh, hand-rolled dough and Wisconsin cheese offers a delicious gourmet […]
The effects of the pandemic have hit every industry, forcing most organizations to rethink their business plan and adapt to a new situation. SEO strategies have also evolved to include new elements focused on staying local and staying relevant. And while the approach to SEO constantly evolves, it has become especially important to rethink strategy. […]