Marketing Musings
What We Write
In today’s fast-paced, hectic world, words like natural, fresh, local and organic can sometimes feel like… just words. Big brands and retailers often win because their products are cheap and extremely convenient. But maybe it’s time to slow down and reconnect with the roots of our country—and our economy. We’re talking about the good, old-fashioned […]
Read More… from Monday Morning Coffee at the Pony Express Farmer’s Market
According to Forbes, there were approximately 1.2 billion websites online as of March 2025. With an additional 175 new sites being created every minute, the digital space is more crowded and competitive than ever before. Simply having a website is no longer enough to capture attention or retain visitors. To stand out, your business website […]
Traditional marketing strategies are still essential, but there are many reasons why so many businesses make digital marketing an integral part of their investment. Most traditional marketing techniques have a solid and important focus on local consumers, but digital marketing can serve the same function while providing a global reach. While many traditional marketing techniques […]
Read More… from What Digital Marketing can Do for Your Brand
Pickleball is the world’s fastest-growing sport, and St. Joseph is no exception. At the heart of the local pickleball scene is a group of locals who have taken pickleball from a fun activity to a hobby—and ultimately to a lifestyle. Okay, it’s not quite that extreme. But the Pony Express Pickle Ball Club (PEPC) is […]
Read More… from Monday Morning Coffee With the Pony Express Pickleball Club
If you’re busy running a small or mid-size business, you may wonder why you should make time for a blog or a video post in an already-packed schedule. Content creation may seem like an extra, something to prioritize when you’ve got some free time (which is never happening, is it?). There are three essential reasons […]
Maybe things are going fairly well with your social media marketing, but a question has been on your mind: should you be more deliberate about balancing organic and paid social media efforts? The answer, of course, is yes, always! Here’s your guide to when each one is most advantageous to your business: Organic Social Media […]
Read More… from Social Media Marketing: Organic or Paid Social?
The Civic Arena is excited to accommodate its new residents: The St. Joseph Goats. The St. Joe Goats played their inaugural 7-1 season in Kansas City, but after reaching an agreement for a three-year contract at the Civic Arena, the Goats are making a home in St. Joe! The Goats are an arena football team, […]
Read More… from Monday Morning Coffee With the St. Joseph Goats
Imagine you’re slated for a television interview highlighting your business with the local news this afternoon. Did you immediately look down to see what you’re wearing? How fresh is your haircut? You’re probably wishing you could fit in a quick workout or pick up a last-minute lesson on makeup contouring. It’s your chance to make […]
It’s well established that video content is a powerful motivator for consumers, consistently driving engagement and influencing purchasing decisions. However, not all videos are created equal. To generate the desired response—whether it’s increased brand awareness, higher conversion rates or stronger customer loyalty—it’s essential to align your video strategy with your specific business objectives. Effective video […]
Few things are better than ice cream on a beautiful summer day. School is out, summer sports are in full effect and daylight sticks around until after 8 p.m.… that’s how you know it’s officially ice cream season. Ice cream is good all the time—but there’s arguably a season for it. You’re in luck because […]