Marketing Musings

A good B2B marketing campaign on LinkedIn should focus on building a community on the platform.
How to Nail B2B Marketing on LinkedIn

What began as a place to post resumes, look for jobs and share career updates has become a hub of the business community. If you’re looking to improve your B2B marketing strategy, LinkedIn is a good place to focus your energy. Here are four ways you can improve your connections: Focus on Community. By talking […]

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It's Take Your Marketing Team to the Beach Day!
Why Your Marketing Team Might Need a Day at the Beach

Waves crashing. Sand between your toes. Pina colada in your hand. Your laptop, situated perfectly so you don’t miss too much of the view. SJC Marketing is at the beach, but just because there’s a view doesn’t mean there’s not a place for marketing. There’s always room for marketing. And it turns out that marketing […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With Russell’s Café in St. Louis

Toasted ravioli on The Hill. Frozen custard at Ted Drewes. Just like any other city, St. Louis has its unique food traditions. But it’s possible that nothing quite matches the fervor around one Gateway City treat: gooey butter cake. If you spend any time in St. Louis, you’ll hear different grocery stores and bakers take […]

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Digital marketing trends are pointing toward utilizing social media for improved engagement with your target audience.
Digital Marketing and TikTok: What Works in 2023?

With roughly a billion people using TikTok, the social media app has quickly risen to the top with close to 50 million Americans using it every day. Its place as a digital marketing tool is firmly set, but are you utilizing this highly-engaging app to the benefit of your brand? The following are some top […]

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Use content marketing to build trust in your brand through quality storytelling.
Content Marketing and Storytelling are a Perfect Match for These Reasons

Consumers are a wise and wary bunch. They can smell a sales pitch a mile away, but at the same time, they appreciate receiving information they can trust to help inform their buying decisions. Content marketing, when developed and used wisely, speaks directly to your target audience and gives them what they need to make […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With Pappy’s Grill and Pub

There’s a hidden St. Joseph gem located at 2501 Messanie Street. It’s Pappy’s Grill and Pub. You may be asking what makes Pappy’s Grill and Pub such a local favorite.  Allow us to enlighten you. Pappy’s was opened in 2005 by Steve and Michelle Margulies. The couple, former mortgage banking professionals, were venturing into somewhat […]

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Budget constraints and keeping content engaging are two of the challenges of using video in B2B marketing.
Should You Prioritize Video in Your B2B Marketing Strategy?

If you have been wondering what the benefits could be if you were to start making video one of your go-to formats for your B2B marketing, here are some to start with: Better Engagement: Video is engaging. It makes it easy to absorb information and stay focused and it’s more interactive than a text-only content […]

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Social media content like hashtags and emojis need to be simplified so they are accessible.
Is Your Social Media Content Accessible?

What if you found out that one in six people was unable to access your social media content? You’d probably make it a priority to fix that problem. According to the World Health Organization, that’s how many people are living with a disability. Making sure your social media content is available to everyone is important […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee: Teeing Off with a Few Marketing Lessons From Golf

Hope you’ve brewed yourself an extra-large pot of Monday Morning Coffee this week, because you’ve got an early tee time. You may not expect to find a lot of marketing lessons embedded in the game of golf, but it turns out that there are some similarities. Let’s look at a few: No Single Fancy Piece […]

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As an approved vendor, SJC Marketing helps system schools streamline their marketing processes.
We Are Proud to Be a University of Missouri System Approved Vendor

At SJC Marketing we are proud of many things we do and one of them is our approved vendor status for the University of Missouri system. The approved vendor status signals to every department across the University of Missouri system that SJC Marketing has been vetted as an exceptional provider of marketing services that align […]

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