Marketing Musings

Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee and the Blessing of Working With Some Amazing Local Nonprofits

There’s something to be said for helping businesses move forward toward a larger audience, a more targeted message and great results. But there’s also something to be said for helping nonprofit organizations and causes to be better equipped to do what they do best. November is a reflective month, and this week we pause to […]

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Gain more leads and sales momentum through Facebook Ads.
Are You Using Facebook Ads for Lead Generation?

If your contact list is strong, your sales numbers are probably showing it. But if you’re like most organizations that have a goal of increasing your profitability, Facebook Ads can be a valuable tool to utilize to give your engagement a boost. The investment you make in Facebook Ads could turn into a long-lasting profit […]

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From speedy loading to keywords and H1 tags, success in SEO depends on attention to detail.
Get Your SEO Up to Speed

Few things are more frustrating than putting a lot of energy into a project and seeing no return on your investment. Time and again, company websites fail to get the hits you were sure would come shortly after launching. The blame can be assigned to an assortment of issues, including your approach to SEO. A […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
A Monday Morning Coffee at Home for the Holidays

The holiday season always has an extra hint of something in the air around this time of year. Maybe it’s the smell of freshly baked treats in the kitchen, or the sound of family, old and young, gathered around the table for a game. Or maybe it’s the light in a child’s eye on the […]

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A 2021 content creation strategy is going to be long on flexibility and creativity.
Unplanning Your 2021 Content Creation Strategy

If plans have become a bit laughable around your workplace, you’re not alone. Budgets, vacation schedules and training plans all turned upside down once the pandemic hit. But doesn’t that mean that planning a content creation strategy for 2021 isn’t important. While everyone now knows that there’s a potential for upending the best-laid plans, that […]

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Digital marketing allows you to compete with bigger brands and bigger marketing budgets.
5 Reasons Companies Invest in Digital Marketing

If you’re still advertising in more traditional media, such as radio ads or on billboards or the sides of buses, you may wonder if adding in some digital marketing might make a difference in your ability to capture the market, especially in areas of strong competition like the Kansas City area. While many companies have […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee and LinkedIn Stories

The now commonplace Stories feature that we see prominently posted at the top of our news feeds has continued to exceed expectations on major platforms. Instagram Stories has far eclipsed long-time “Stories giant”, Snapchat, as far as daily and monthly active users, with nearly 500 people logging on to view stories each day. So, with […]

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Your B2B marketing should be more focused than ever on listening to your target market.
Why There’s No Social Distancing in B2B Marketing

Social distancing is a phrase that has been used all too much in 2020. There are a lot of sweet moments we are all really missing right now because of social distancing. You’ll be happy to hear that when it comes to B2B marketing, you should be abandoning all social distancing. And by that, of […]

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A clearly-defined marketing strategy allows you to set goals and identify metrics to determine your success.
And for Dessert … a Recipe for Marketing Strategy Success

A marketing strategy is a lot like a recipe, helping you make sure you’re successful and on the right track. Imagine it’s Thanksgiving, and you’re preparing to host 25 people at your home for the big meal. The table is set with your mother’s silver candlesticks, perfectly lettered place cards and the crystal wine goblets […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee With B’Lashed by Tasha Roberts

Open your eyes to the most beautiful lashes you’ve ever seen. That’s how one client described her experience at B’Lashed by Tasha Roberts. The local business recently celebrated its two-year anniversary. Tasha, a native of St. Joseph, Missouri, left her full time and part time jobs to expand her business with a goal to make […]

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