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One of the key elements of a company’s overall image is graphic design, as it plays a crucial role in shaping your organization’s visual identity. A well-crafted visual identity distinguishes you from competitors but also develops brand recognition and trust, helping to establish a lasting connection with your audience. It can be a powerful tool […]
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Brands in all industries attempt to build trust with current and potential customers through social media marketing, but not all brands do it effectively. Real progress is achieved only through genuine and authentic efforts. Why is authenticity so important in today’s hyperconnected world? Simply put, consumers aren’t passively consuming social media—they are highly discerning and […]
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There are two types of people in this world: those who live and breathe football, and those who tune into the Super Bowl solely for the commercials. This Monday, as we recover from yesterday’s unofficial holiday, let’s relive some of the best Super Bowl memories—off the field—and share a few of our favorite commercials from […]
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It’s been a few years since your last website design, and you’re wondering if it’s time to do an upgrade or even start from scratch. A customized site is an investment, but leaving an outdated or malfunctioning site alone is a risk that is hard to measure except in a reactionary model. When you’re not […]

Ignoring your marketing budget for a short time can feel freeing. PPC ads? Sure! A new direct mail campaign? Why not? It’s a lot of fun until expense reports are due and you’re getting a few questions from your friends in accounting. If you’ve blown your budget in the past, you know how easy it […]

February is National Library Lover’s Month. Whether you’re a regular patron of your local library, devouring multiple books a week, or you only utilize services once in a while, few could argue with the benefits a library brings to the community. The local library is so much more than a place to check out books. […]
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Enhancing your brand’s image is a priority as you create marketing content, and among the most powerful tools you have in reaching that goal is professional photography. Many businesses utilize stock images or make the best use of their smartphone features, which is a great way to include visual content. But there are situations where […]
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Investing in website accessibility ensures that everyone, including the approximately 16% of the global population that has a disability, can navigate your site with ease. You might be surprised to learn that there are also other reasons to improve your website’s accessibility. While accessibility for accessibility’s sake is an important enough reason on its own, […]
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As the cold winter months drag on, it’s not uncommon for the season to take a toll on your health and wellness. The days are shorter, it’s dark and cold, and you might find yourself feeling sluggish. And there’s only so much Netflix you can watch…we know…we’ve been there. But with a few good habits, […]

You’re looking for ways to expand the reach of your content marketing and your first thought might be optimizing your content for SEO. While investing in your SEO long game is critical, you also want to consider short-term gains. Pay-per-click (PPC) advertising is an excellent tool to help you meet short-term goals. The first thing […]