Marketing Musings
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What began as a place to post resumes, look for jobs and share career updates has become a hub of the business community. If you’re looking to improve your B2B marketing strategy, LinkedIn is a good place to focus your energy. Here are four ways you can improve your connections: Focus on Community. By talking […]
Waves crashing. Sand between your toes. Pina colada in your hand. Your laptop, situated perfectly so you don’t miss too much of the view. SJC Marketing is at the beach, but just because there’s a view doesn’t mean there’s not a place for marketing. There’s always room for marketing. And it turns out that marketing […]
Read More… from Why Your Marketing Team Might Need a Day at the Beach
Toasted ravioli on The Hill. Frozen custard at Ted Drewes. Just like any other city, St. Louis has its unique food traditions. But it’s possible that nothing quite matches the fervor around one Gateway City treat: gooey butter cake. If you spend any time in St. Louis, you’ll hear different grocery stores and bakers take […]
Read More… from Monday Morning Coffee With Russell’s Café in St. Louis
With roughly a billion people using TikTok, the social media app has quickly risen to the top with close to 50 million Americans using it every day. Its place as a digital marketing tool is firmly set, but are you utilizing this highly-engaging app to the benefit of your brand? The following are some top […]
Read More… from Digital Marketing and TikTok: What Works in 2023?
Consumers are a wise and wary bunch. They can smell a sales pitch a mile away, but at the same time, they appreciate receiving information they can trust to help inform their buying decisions. Content marketing, when developed and used wisely, speaks directly to your target audience and gives them what they need to make […]
Read More… from Content Marketing and Storytelling are a Perfect Match for These Reasons
There’s a hidden St. Joseph gem located at 2501 Messanie Street. It’s Pappy’s Grill and Pub. You may be asking what makes Pappy’s Grill and Pub such a local favorite. Allow us to enlighten you. Pappy’s was opened in 2005 by Steve and Michelle Margulies. The couple, former mortgage banking professionals, were venturing into somewhat […]
Read More… from Monday Morning Coffee With Pappy’s Grill and Pub
If you have been wondering what the benefits could be if you were to start making video one of your go-to formats for your B2B marketing, here are some to start with: Better Engagement: Video is engaging. It makes it easy to absorb information and stay focused and it’s more interactive than a text-only content […]
Read More… from Should You Prioritize Video in Your B2B Marketing Strategy?
What if you found out that one in six people was unable to access your social media content? You’d probably make it a priority to fix that problem. According to the World Health Organization, that’s how many people are living with a disability. Making sure your social media content is available to everyone is important […]
Hope you’ve brewed yourself an extra-large pot of Monday Morning Coffee this week, because you’ve got an early tee time. You may not expect to find a lot of marketing lessons embedded in the game of golf, but it turns out that there are some similarities. Let’s look at a few: No Single Fancy Piece […]
Read More… from Monday Morning Coffee: Teeing Off with a Few Marketing Lessons From Golf
At SJC Marketing we are proud of many things we do and one of them is our approved vendor status for the University of Missouri system. The approved vendor status signals to every department across the University of Missouri system that SJC Marketing has been vetted as an exceptional provider of marketing services that align […]
Read More… from We Are Proud to Be a University of Missouri System Approved Vendor