Marketing Musings
What We Write
Gyms in most areas were closed for months and quarantine had many of us heading to the refrigerator more than normal. Now maybe you want to get back on track, but don’t know where to start. Want someone to help you make good food decisions? Sam Marek, nutritionist and fitness coach, at BFIT CrossFit is […]
You’ve decided it’s time to invest in your B2B web design with a new look and feel to match the direction of your company. For many business owners, determining what to include on a web page can be a maze of decisions and prioritizing, and to alleviate the pressure, it’s easy to just throw everything […]
If your digital strategy isn’t providing the return on investment you had anticipated, or if you’re wondering whether it’s worth it to keep writing a blog every week, it’s a good indication that you need to spend some time on your mix between paid and organic marketing. While both are intended to drive growth for […]
Tucked away in a large clearing and surrounded by forest is a new bike trail, complete with dirt-worn hills, obstacles and some jumps for riders of all levels. The best part is it represents the effort of several enthusiastic volunteers. The second-best part? The trail is drawing in new riders to the sport and creating […]
The masses have spoken; video is what they want. According to a Cisco annual Internet report, 82% of consumer Internet traffic will be comprised of video in 2021. That should motivate you to make video marketing a part of your strategy for content distribution if you haven’t already. The beauty of video is its versatility. […]
Have you ever gone online to find out more about a company and discover they don’t have an updated website or their website is hard to maneuver? Your next move was probably to cross them off your list as a potential source of goods/services and quickly move on to one of their competitors. Don’t risk […]
Change can be uncomfortable, but at times it is necessary. An entrepreneur has a choice to make when their livelihood is jeopardized because of changes beyond their control. A strong entrepreneur can take lemons and make them into … jewelry. One of those strong, fearless entrepreneurs is Liz Thomas, creator and founder of Liz Made […]
People are more willing to support a company when they know the brand they’re doing business with. There are many ways to personalize your outreach, but one of the most common can also be overlooked, your “About” page. While website design is a multi-faceted process, don’t forget to take that page seriously. When consumers make […]
While your company probably knows you should be engaging in social media marketing, you may struggle to identify goals and then determine how, or if, social media is contributing to any success. Do likes or other vanity metrics have any value, or should marketers be focused on another measure of impact? It’s important for you […]
Ah, breakfast. It already gets quite a bit of love as the “most important meal of the day”, and for good reason! It gives your metabolism a nice boost to start your day which does wonders for your body’s ability to function and do what you do best … oh and breakfast food is downright […]