Marketing Musings

Before you can reach your target audience, you need to know who they are and what they need.
Getting to Know Your Target Audience

While the reality is that your product or service probably isn’t for everyone, you can create engaging content with a deep understanding of who most wants and needs your product and where they might be looking for it. You just need to think like a  reporter as you look to reach your target audience. This […]

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LinkedIn for businesses makes it easy to set up a poll, and polls make it easy for audiences to engage.
5 Things You Can Accomplish With A Poll On LinkedIn For Businesses

Polls are almost irresistible. Sometimes you feel compelled to click on an option just to see the results and find out what everyone else is thinking. Thankfully, LinkedIn for businesses makes it easy to set up a poll with up to four options and run it for your preferred length of time. In this blog, […]

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Monday Morning Coffee With Joe Town Speedway

It’s summer, and it’s hot. That means it’s the perfect weather to feel the wind in your hair at a locally-owned electric go-kart track, Joe Town Speedway. Built in 2018, Joe Town Speedway is one of the most technologically-advanced tracks anywhere, with the karts operating with no gasoline. There’s no motor-like smell, no fumes and […]

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Your brand can get a great boost from Instagram Stories, but it’s important to have a plan before you start.
4 Steps for Instagram Stories Success

As more people are experiencing brands primarily through digital exposure, companies are warming up to live videos as a part of a comprehensive marketing strategy. It’s a way to add transparency and authenticity to your marketing efforts, and Instagram Stories makes it easy to incorporate. Instagram Stories is easy to utilize as a marketing tool […]

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Crunched for time, consumers prefer video over text, driving a powerful content marketing trend.
Are Videos A Part Of Your Content Marketing Strategy?

When a trend becomes an undeniably impactful method of reaching an audience, it only makes sense to do as others do. Video as a key part of a content marketing strategy is a strong example of a trend that has become a go-to method of turning heads, as 95% of marketers say they’re using video […]

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Monday Morning Coffee With Life.Style Boutique

There is just something about shopping locally that makes your experience special. Add to that curated items that are matched with your personal preferences and you have a shopping experience that you will want to repeat again and again. If you haven’t shopped at the new Life.Style Boutique inside St. Joseph’s Garden Gate, you are […]

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Few companies are prepared for a crisis that involves their reputation. Be prepared for a brand image restoration.
How to Restore Your Brand Image After a Crisis

Your brand messaging is securely grounded in your values, and not a single piece of communications leaves your realm without a careful cultivation of that message. Your brand image rests on years of cultivation, and you’re proud of your place in your industry. What if it all Crashed Down? It might be a well-meaning employee […]

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LinkedIn for businesses will soon add Stories, inviting companies to share a more casual view of operations.
Stories Coming to LinkedIn for Businesses

As social media began to dominate digital marketing, B2B languished a bit until LinkedIn for businesses filled the void. Now, in another sweeping rescue, they’re customizing a common social media format to tailor it to business use. Stories will soon be a part of LinkedIn. What should you expect from Stories? Well, the feature is […]

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Monday Morning Coffee: Gifts From A Father

When Father’s Day rolls around, traditions can almost move forward on autopilot. Barbecue out back, beer on ice and a game on the television. Long ago resigned to the impossible, you gave up giving your dad a creative gift. It’s a polo shirt every year, only varying in color and brand. This year, why not […]

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Your Facebook ads campaign may be struggling because your value proposition isn’t clear.
3 Reasons Why You Might Not Be Seeing a Good ROI on Your Facebook Ads Campaign

Compared to running a direct mail campaign or launching an enewsletter, a Facebook ads campaign can seem too good to be true. You just load an image, come up with some punchy copy and select your audience. It’s so easy, right? Well…not so fast. Facebook marketing has some great features that make it user-friendly, but […]

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