Marketing Musings

Ooh, just what you always wanted: a brand-new marketing strategy from SJC Marketing!
The Gift on Every Business Owner’s List

You can see the panic. You don’t even have to look closely. It’s in their eyes, it’s in the fidgety twitch they get when they’re in a conversation too long or in the sleep-deprived way they clutch their coffee cup as if it’s a survival technique. That’s right, it’s holiday shopping season. If you felt […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee and the Impact of Shopping Local

Black Friday might be over, but the holiday shopping season is in full swing. This year, we hope you’ll make plans to shop our many local businesses here in St. Joseph. As you sip on your peppermint mocha this morning, let’s look at the impact shopping local can have on our community and why we […]

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Your marketing strategy will benefit from including video, but you need a solid strategy.
3 Formats to Include in a Solid Video Marketing Strategy

The Content Marketing Institute just released its 2022 Content Marketing and Visual Storytelling Survey, and there’s clear information about the future of video content and its role in your marketing strategy: 73% of marketers say video is growing in importance. But 88% say they aren’t using video to its full potential. So, what’s needed? According […]

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Identifying a problem, or pain point, is a great place to start your content marketing strategy.
Using Content Marketing to Launch a New Product

If you’ve never implemented content marketing as a strategic technique in your business, there are a few good reasons you should invest in it: Brand Awareness: Regularly publishing valuable content helps your brand name become more known Building a Reputation: As you gain a voice in your industry, buyers will begin to think of your […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Let’s Talk About Giving Back Over Monday Morning Coffee

You’ve polished off that last leftover turkey sandwich. You’ve waited in line at 6 a.m. to get the good deals on Black Friday, and today you’re geared up to finish some of your list with a few good Cyber Monday steals. Keep your stamina up, because you’ve got one more day to celebrate: Giving Tuesday. […]

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Following trends in social media marketing can boost consumer engagement.
Social Media Marketing for 2023: Trends to Watch

With 2022 quickly nearing the end, it’s time to look forward to 2023 and the potential social media marketing trends that could impact organizations that want to up their engagement with consumers. Clearly, social media giants like Facebook and Instagram, also owned by Facebook, will continue to be players in social media marketing strategies across […]

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Video marketing is expected to expand in 2023, but many companies aren’t ready.
The Most Coveted Part of Video Marketing

A dedicated videographer? Better equipment? Nope. The thing that companies wish they had most is a solid video marketing strategy. That’s one of the major findings of the 2022 Video & Visual Storytelling Survey conducted by the Content Marketing Institute. The survey revealed that only 12% of respondents believe their team is making the most […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Enjoy Your Monday Morning Coffee While We Talk About Black Friday

Bargain hunters everywhere will be up early the Friday after Thanksgiving. Are you one of the many who will head out before the sun comes up to grab some great deals? Whether you love Black Friday or try to avoid it, it’s fun to know how this shopping holiday came about. Many believe it’s called […]

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Outsource your video marketing needs to a professional and reap the rewards.
Video Marketing Can Help You Gain Trust With Consumers

Building trust with customers ranks high on the list of goals for companies that want to improve sales. You gain a competitive edge when you gain the trust of customers and gaining that edge is often one of the more difficult aspects of bringing in new customers. Video marketing has increasingly played a large role […]

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Companies rely on social media marketing for connecting with their target audience and improving sales.
Do You Have a Social Media Marketing Strategy?

It’s estimated that the average social media user spends 2 hours and 27 minutes per day on their favorite platforms. It’s no wonder that so much time and energy is spent on social media marketing. If you’ve yet to develop a strategy for social media for your brand, what are you waiting for? Developing content […]

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