Marketing Musings
What We Write
Many things about St. Joseph, Missouri, our SJC Marketing headquarters, are unique and definitely uncommon. As a beautiful, quirky and creative city, St. Joseph shares these stories and social media posts as a collection called Uncommon Character. We are blessed to live and work in a perfectly-sized Midwestern city that is packed full of both […]
Read More… from Monday Morning Coffee with Rosecrans and the 139th Airlift Wing
You know how important it is to get content about your brand in front of your target audience, but they are getting pelted by thousands of other brands that are also putting out content in their social media marketing campaigns. And while influencers continue to gain traction, it isn’t all about popularity; consumers today are […]
Read More… from Making Connections With Your Social Media Marketing
You’re not just competing with other brands. You’re competing with noise. Everyone wants to grab consumers’ attention and building brand awareness may be more challenging than ever. But there’s a way to build brand awareness in an arena you may not have considered: digital audio. Statista reports that 57% of consumers in the United States […]
Read More… from Harnessing Digital Audio to Build Brand Awareness
It’s Monday morning, and you’re sitting at your desk, trying to figure out what you could do to get this week started on the right track. Why not some ice cream? In case there’s any danger that you think that you’re going to skip out to the ice cream shop followed by a sugar-inspired Monday […]
Let’s talk about Napoleon Dynamite. When it comes to personal branding, he’s got it in spades. There’s a specific laughing-while-cringing humor that Napoleon Dynamite perfected in all his glorious weirdness. He was a successfully branded character, completely consistent in his message. Personal branding has made Napoleon memorable for decades now. What can personal branding do […]
Read More… from Building a Presence Through Personal Branding…like Napoleon
It’s not always easy to grab the attention of your target market, and with the amount of information out there today, it can be hard to break through all the noise. With a few augmentations to your content marketing strategy, you can stand out in the crowd and see stronger engagement with consumers. The “When […]
Have you ever wanted to take your passion in life and make that dream a reality? That is exactly what Annie Schmerber-Corrington has done with her passion for the arts. Annie is an artist and art educator, as well as the owner and creator of Art Attack Studio LLC located at 218 S 8th Street […]
Read More… from Monday Morning Coffee With Art Attack Studio, LLC
Ninety-five percent of B2B buyers say they use videos to help inform them before making a purchase. According to a study titled “B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey,” 70% of B2B buyers say video is more useful to them than in-depth reports, webinars, infographics or white papers for creating […]
What do fishing and lead generation have in common? If you have spent time developing a lead generation strategy, you know that it more closely resembles fly fishing than casting a big net out to sea. Maybe your experiences with fishing haven’t been very successful. From a mess of tangled lines to the frustration of […]
Since February 2015, June 6 has been celebrated as Higher Education Day. So pull out that mug and fill it up with a special blend of your favorite coffee for a day to honor the many choices we have for higher education. Higher Education Day was established to encourage students to pursue higher education and […]
Read More… from Enjoy a Special Blend of Monday Morning Coffee to Celebrate Higher Education Day