Marketing Musings

From subject lines to audience segmentation, SJC Marketing examines email marketing best practices.
Timing Your Emails: Email Marketing Best Practices

You may be familiar with many email marketing best practices that can help you successfully reach your marketing goals. From creating compelling subject lines to breaking your audiences into market segments, there are techniques you can easily incorporate to improve response rates to your emails. But what about timing? You may be tempted to simply […]

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Use your Instagram Live sessions as a means of educating your target audience.
Creating Engaging Content With Instagram Live

Whether you’ve plateaued in your social media outreach, started to see a drop in engagement or are just looking for a new way to reach your audience, Instagram Live deserves your attention in addressing all of the above. Not only is this feature a great way to bump up your engagement, it’s a means for […]

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Pumpkin Spice Monday Morning Coffee

As our hot days of summer wind down and we wonder what the weeks to come will look like, (because who knows in 2020) we do know fall days are upon us with bonfires, hayrides and everything pumpkin. Of course that means everyone is highly anticipating pumpkin spice lattes on a regular basis. How did […]

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One of the most common marketing myths is that you need to protect industry secrets.
5 Common Marketing Myths That Could Be Holding You Back

Don’t believe everything you hear about how to grow your brand. Marketing myths abound, misleading small companies trying to gain a bit of edge over their competition. Maybe you don’t have a dedicated marketing specialist to root out wrong information, don’t worry we can help. This list will help you to get started in dispelling […]

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Content marketing requires intentional planning. Plan smart with an expert in your corner.
Content Marketing and the Shifting Needs of Your Target Audience

Have you grown weary of the word “evolve” yet? It gets thrown around a lot these days, but for good reason: anyone willing to maintain status quo in this turbulent time is going to come off as an out-of-touch organization. This is definitely the case where digital content marketing is concerned. Truth be told, your […]

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Monday Morning Coffee With Marble Bar Bakery

Who doesn’t love tasty treats delivered straight to your door? We have all gotten a little spoiled by businesses that are adapting to COVID-19 by providing front porch deliveries. And we probably can all agree, during this time we have all had quite a few more packages delivered to our porch. But who can say […]

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Make connections on LinkedIn for businesses by joining groups in your area of expertise.
How to Grow Organic Connections on LinkedIn for Businesses

What do you do if you want to grow your engagement on LinkedIn for businesses, but you don’t have room in your budget for a lot of paid ad spend on social media? In fact, you may not be sure you could find room in your budget for a taco at the moment, so it’s […]

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Authenticity in your content means being real and consistently representing your brand values.
Why Authenticity in Your Content Is More Important Than Ever

Consumers have always been quick to let a brand know when they’ve seriously missed the mark. Who remembers the Peloton Christmas ad which received a scathing response that showed a dutiful wife who was also, by all appearances, a physically perfect wife, working out on a bike given to her by the perceived villain of […]

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Back to School With Monday Morning Coffee

As schools plan to resume in some fashion this fall, there are some real-life lessons being pushed out to the youngest scholars. They may be learning in a new setting or having to pivot to a new plan as events unfold. Those lessons aren’t just for the pencils-and-crayons crowd. Across every industry, marketers are having […]

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Getting started with video for business marketing requires very little investment or equipment.
5 Reasons to Try Videos for Business Marketing

You feel an urge to duck and hide every time your aunt pulls out her Polaroid, and you cringe at the sound of your recorded voice. You’re not exactly a ham, but don’t let that stop you from trying videos for business marketing. The qualities that make you avoid the spotlight may be exactly what […]

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