Marketing Musings
What We Write
Consumers love content of all forms, but videos are particularly effective at engaging them on a deeper level. Brands in all industries have noticed the ways consumers connect with video, which is why video marketing continues to gain momentum. Trends in video marketing are in constant flux, so it pays to stay in the know […]
If you grew up hating word problems in math, you’re in luck. This one is so easy, you’ll experience true redemption. You might even want to write a giant “A” in the top corner if you’re still a bit traumatized by all the red marks you used to see on your math tests. We’re not […]
Balloons add a fun visual element to any party, celebration or event. They bring vibrant color, joy and sentiment, nostalgia and jubilee to any room. There’s a new business in town dedicated to bringing balloons to all of St. Joseph. Johanna Kline, owner of Balloons D’Lux, turned what was once a passion for balloon garlands […]
When the focus of your marketing content is on people, you resonate more with consumers than if the focus is on sales. And no matter how small or large your business is, authenticity and personalization will always matter. According to a recent blog post from a long-time marketing professional, “Marketing is at its best when […]
Read More… from Marketing in 2025: Steps to Engaging More Consumers
There is a lot of online traffic out there, which can make it difficult to attract attention away from competitors, but consistent digital marketing efforts can pay off for your business. The following are some of the top reasons businesses of all sizes are serious about their digital marketing strategies. Precision Targeting It’s critical to […]
Eat, Play, Win: Three words that seemingly anyone would get excited about. On the scenic banks of the Missouri River, right here in St. Joseph, sits the location to do exactly that. St. Jo Frontier Casino offers the premier spot for thrilling games, unforgettable entertainment, delicious food and loads of fun. Whether you’re a professional […]
Read More… from Monday Morning Coffee With St. Jo Frontier Casino
Is your website ready to meet consumer expectations in 2025? With the door quickly closing on 2024, it’s time to go through a checklist of improvements to optimize your site. But what does “ready” mean? No matter how small or large your business, your website won’t be considered ready for 2025 unless you make mobile-first […]
With each morning comes the routine desire for a perfectly roasted cup of coffee. Whether you’re making your daily commute to work, enjoying a warm mug on your back porch or meeting your friends at a coffee shop, the fact remains…We love our coffee. Hot or cold, bitter or sweet, big or small, dark or […]
Like it or not, we’re living in a digital era and if you want to connect with your potential customers, you need to embrace digital marketing. Not only is it cost-effective, but it is a way to enhance customer engagement, improve the user experience and attract more quality leads. One of the most valuable tools […]
Read More… from Is Your Business Ready for Digital Marketing? Here’s Why It Should Be
Consumers spend an average of two and a half hours a day on social media sites. And even though privacy concerns and various other controversies stir, Americans are holding fast to their preferred sites. According to Pew Research, YouTube and Facebook are the most popular sites. Does that mean you need to spend more time […]
Read More… from Know Your Audience When You Plan Your Social Media Marketing