Marketing Musings
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Some refer to search engine optimization (SEO) as the “long game” or even “content marketing’s best friend”, but whatever you want to call it, SEO has proven effective in bringing attention to brands in a variety of industries. Have you made SEO a part of your marketing strategy? If not, let’s talk about why you […]
If your company’s LinkedIn account is not engaging your audiences, it is time to leverage video content and stir things up. Even though the platform is widely considered a B2B networking site, video content on LinkedIn for businesses can prove beneficial in reaching your business goals. It is widely documented that video is a key […]
Read More… from Increase Engagement by Integrating Video Into LinkedIn for Businesses
Christmas is about loving, compassion, grace, and joy- and there’s no better way to share that than by making a memorable impact on a family this holiday season. There are families in our community who may not have the resources to provide a delicious Christmas dinner or presents for their family this year. The Adopt-A-Family […]
Read More… from Enjoy Your Monday Morning Coffee and Spread Some Holiday Cheer With Adopt-A-Family
Why is brand personality so important? Today’s discerning consumers don’t become long-term customers solely because of the products or services they enjoy; they are faithful to preferred brands because they feel a high degree of attachment to what the brand represents. The more brand personality you can project in your marketing content, the more loyalty […]
Read More… from Success Stories: Brand Personality and Engagement
The holidays are here! The season may fill you with dread as you stare down a long shopping and baking list. Or they may be so packed with parties and outings that you can’t help but feel that things are magical and cozy. The holidays can be so busy that it’s hard to buckle down […]
Christmas is quickly approaching, and many of us eagerly look forward to gathering around the table with loved ones to share a feast. Yet, for some in our community, the holiday season brings uncertainty about where their next meal will come from. Hunger is a significant issue worldwide, but it also affects people right here […]
Read More… from Monday Morning Coffee With Second Harvest Community Food Bank
Data-driven insights help to prove a point, but when delivered with creativity, the message builds brand awareness. Tipping the scales too far in one direction or the other can prove to be a costly mistake, so how do you get it right? No matter what your industry, your target audience is flooded with information – […]
Read More… from Digital Marketing and Creativity: Finding the Right Mix
Consumers have made their preferences clear and visual content tops the list. And it’s not just for entertainment – the vast majority of consumers say watching product videos aids in their decision to buy a product. As you plot ahead in your content strategy, make sure video marketing plays a role in your campaign. There […]
Hamburgers are said to have originated in Hamburg, where Germans created what was known as the “Hamburg steak,” a patty of seasoned ground beef. It wasn’t until the 1904 World’s Fair in St. Louis when the hamburger started to take off. The story is that so many people loved the Hamburg steaks that the vendors […]
No matter which channels you use as a part of your marketing strategy, PPC ads play an important role. They are a fast-acting marketing tool to increase awareness about your brand and promote lead generation. PPC ads can also be measured and tracked to identify what is working and what is not. Why So Many […]