Marketing Musings

With millions of active users per day, use Facebook ads to gain traction.
Expand Your Reach With Facebook Ads

Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]

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Enjoy some Monday morning coffee and read about a local favorite outdoor activity spot.
Monday Morning Coffee With Max Joe’s Daiquiri Lounge

There’s a new place in St. Joseph where you can go to enjoy a refreshing frozen cocktail to cool you down when the heat is rising. Max Joe’s Daiquiri Lounge, located at 2013 S. Belt Hwy Ste. 100, recently opened, offering a variety of flavor options daily. The mother-daughter entrepreneurs LaQuella Wilkinson and Daresha Nicole […]

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A branding strategy is a comprehensive way to help your customers experience your brand.
Your Branding Strategy Has a Big Impact on the Customer Experience

Your branding strategy is a critical part of the customer experience. Consumers don’t want to simply purchase a product or service based on price and then move on. They want to feel like they are partnering with a company that shares their values and interests. Content Box: How do you effectively communicate your brand messaging […]

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SJC Marketing explores the tactics necessary for a winning Instagram Stories strategy.
5 Best Practices for the Biggest Impact With Instagram Stories

Instagram Stories is a great way to connect with your audience, and is particularly effective for industries where visual elements make a big impact in your marketing. Not all Instagram Stories campaigns result in growth. How can you invest your time for the best and biggest impact? Balance Creativity with Structure: Instagram Stories is an […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee With Sail Away Wine

Are you looking for a fun evening out somewhere that’s not like other places you’ve been to? Taste the world one sip at a time at Sail Away Wine, a new and creative winery in North Kansas City! Sail Away Wine is much more than just another winery in the Kansas City area. With 75 […]

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QR codes are back in a big way. Include them as a part of your comprehensive marketing strategy.
Are QR Codes a Part of Your Marketing Strategy?

If the first rollout of QR (quick response) codes was less than promising, the latest iteration of the matrix barcode technology invented in 1994 is proving to be a marketing trend that will likely turn into a best practice. If you’ve visited a restaurant lately, you’ve likely been met with a QR code option at […]

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When creating videos for Facebook, be sure to include captioning for those that watch without sound.
6 Best Practices When Creating Videos for Facebook

A recent survey of 29 marketers about what works best for Facebook ads reveals what you already suspected: video works. But even if you know that creating videos for Facebook is more effective than other types of content, you may need some help getting your strategy going. Should you post longer, deep-dive types of videos, […]

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Enjoy some Monday morning coffee and read about a local favorite outdoor activity spot.
Monday Morning Coffee Sculpture Walk 2021-2022

If you have spent a day downtown in St. Joseph, Missouri lately, you may have noticed new art pieces adorning the sidewalks. This year-long exhibit promotes vivacity in our downtown area and enhances the historic architecture and unique nature of a growing and thriving environment. The long-standing tradition of celebrating the arts in the St. […]

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Turn followers into leads with social media marketing.
Be Influential With Your Social Media Marketing

With almost 70% of adults in the U.S. using a Facebook account, you likely have a large portion of your target audience in position to see your social media marketing posts. And there are 130 million Instagram users in the U.S., which means you’ve got another influential online source for sharing your content. Social media […]

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Good, Good, Good Website Vibes

It’s July, and the combination of warm weather, a relaxed schedule and longer days all fuel the good vibes of summertime. But what about your website design? Is it giving off the right kind of vibes, or is it setting a chill on the customer experience? Your website design should begin and end with the […]

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