Marketing Musings
What We Write
“It was the best of times, it was the worst of times.” While we don’t live in the 18th century England that Charles Dickens speaks of in A Tale of Two Cities, it sure feels like we are living in some crazy times. And when the chips are down, what do you need to pick […]
It’s easy to start out with a solid strategy for your content marketing, only to find other business concerns slowly shifting your attention away from it. But your content marketing strategy isn’t a one-and-done solution. If you aren’t taking the time to see what’s working and what’s not and making adjustments accordingly, you may be […]
People watch an astounding 5 billion videos on YouTube every day and they’re putting in an average of 16 hours a week into viewing online video content. Nearly 85% of people who watch an “explainer” video about a product they’re interested in will make the purchase. Given these stats, it makes sense that video marketing […]
A cookie, by definition, is any variety of hand-held, flour-based sweet cake. Some people prefer their cookies crispy, some soft, some with frosting, but most can’t pass up a good cookie. St. Joseph is getting a new place for people to get their cookie fix. St. Joe Cookie Company is opening a storefront at 1207 […]
Consumers are always on the lookout for value, and as your company strives to find new strategies to make a difference in the eyes of the consumer, consider the importance of visuals in the purchasing process. The right photographer reveals the importance of the visual aesthetic in relation to creating value for consumers, and it […]
Dream big. Go big or go home. Bigger is better. And everyone knows that bigger is the American way. Big houses, big cars, big paychecks. It’s what we want. But what if, in the 21st century, bigger isn’t always better? What if starting small, local and close-to-home is infinitely better? And how does that affect […]
The MLB Playoffs are in full swing, something this SJC team member believes to be the best time of the year. Whether you like baseball or not, you can’t deny the staple baseball has been in American culture for well over 100 years. Marketing is similar to baseball in this regard, being a staple of […]
As a business owner, you’ve been known to spin a few plates: payroll, sales, customer service and more. As you grow, you’re always weighing which tasks can be passed off to an inside employee and which ones are best handled by outsourcing. Marketing is one of those areas, and many business owners simply hire an […]
The days of 2021 are slipping away, and as we celebrate fall by watching the leaves change, plucking apples and sneaking all the candy we bought for trick-or-treaters, it’s time to examine the marketing trends emerging for 2022. Then again, instead of rehashing all the usual fall themes, let’s go for something different: Rocktober. Who […]
Since the inception of SJC Marketing in 2005, strategy has been a cornerstone of our company values. We firmly believe that deploying an effective strategy and measuring results is key to receiving the best ROI from your marketing efforts. As we approach the year 2022, we start to look back on what we’ve learned […]