Marketing Musings

What We Write

A laptop sits open on a desk next to a cup of coffee. The screen says "SEO" in large letters.

Do You Know the True Value of SEO?

Search engine optimization (SEO) is a nearly 30-year-old process. It has evolved from a strategy that relied on keyword stuffing to a highly formalized process that values quality content over all else. Companies of all sizes invest time, energy and funds in SEO. When a company focuses on SEO in their content creation, it is […]

Two hands hold up small cards that say "SEO" and "PPC."

SEO and PPC Work Together to Generate Revenue

Amassing more consumer engagement is akin to investments: there are short-term and long-term methods to reaching your goal. And like a diversified portfolio, marketers using the short-term pay-per-click (PPC) as well as the long-term search engine optimization (SEO) method together can achieve higher gains. PPC ads are a quicker solution in regards to engagement; they’re […]

Monday Morning Coffee With St. Joe Boot Co.

For all of you who don’t own a pair of fine leather boots, this one is for you. In the birthplace of The Pony Express, it’s only appropriate that a Wild-West-themed boot and apparel store make this town its home. That’s right, St Joe Boot Co. is the premier Western outfitter, offering you the products […]

Team SJC

How to Build Brand Loyalty Through Blogging

Video seems to be getting all the attention lately as content creators seek the best methods for increasing engagement and improving brand loyalty. And while that attention is well warranted, don’t lose sight of the benefits of blogging. Consumers are always going to be transfixed on memes and quick, easy-to-absorb content that lasts a few […]

Content Marketing

Three people stand with their phones and social media marketing icons floating above their phones.

Social Media Marketing and Your Audience

Social media trends are constantly evolving. User preferences come and go, but it’s important to pay attention and adapt by using the latest social media marketing tools and distributing content in the places where your audience is spending time. A recent survey by Sprout Social of more than 500 social media marketing experts shows they’re […]

Social Media Marketing

Monday Morning Coffee With Big Brothers Big Sisters of St. Joseph

A monumental change in someone’s life is often grounded in the simplest gestures. A friendly face, someone to share a laugh with and a person to listen can have such a large impact on a life. At Big Brothers Big Sisters of St. Joseph this principle becomes a mission. Committed to igniting change in the […]

Team SJC

Image of a crispy chocolate chip cookie with some of the cookie crumbling away.

So, the Cookie Isn’t Crumbling? Your Digital Marketing Update

Oh, Google. How you love to mess with marketers. Just when everyone gets the hang of your algorithm, placing keywords with confidence, BAM! You throw in some changes and everyone is forced to rethink their digital marketing strategy. So, it’s possible that few people were surprised when Google announced that the plans to phase out […]

Marketing Strategy

A man sits at a desk with a keyboard, leaning forward with his hand on his forehead in apparent worry.

Is DIY Marketing a Losing Battle?

DIY is great for a lot of things: home repairs or even renovations. But there are other areas where DIY isn’t such a great idea, like orthodontics. In some situations, the problem isn’t just that you don’t know a skill; it’s that you don’t even know what you don’t know. And that’s often true in […]

Marketing Strategy

Monday Morning Coffee With Il Lazzarone Neapolitan Pizzeria

Pizza is one of the most popular foods consumed in the entire country. In 2023, Americans consumed approximately 3 billion pizzas, the equivalent of 100 acres worth each day! Somewhere across history, the century-old recipe for authentic pizza has given way to fast-food imitations that pale in comparison. So, this week we are visiting a […]

Team SJC

Close-up of hands on a touch-screen laptop. You can see people gathered and talking in the background.

3 Reasons Why LinkedIn Marketing May Soon Be a Favorite of B2C Companies Like Yours

If Facebook, Instagram and TikTok have been the party scene, LinkedIn has represented the buttoned-up conference room of social media. The other platforms are humor, political statements and personal sharing while LinkedIn has been industry, thought leadership and professionalism. And Meta and TikTok marketing have been B2C while LinkedIn marketing remained almost purely B2B. In […]

Social Media Marketing