Lead Forensics

Marketing Musings

Instagram Stories is a great way to infuse your marketing with relatability.
Reasons Why You Should Get Connected With LinkedIn for Businesses

Job hunters around the world rely on LinkedIn for networking in hopes of landing their next position, but businesses are utilizing it for something entirely different – drumming up more revenue. Building a LinkedIn for businesses requires more than creating a company page and offering the occasional update – getting the most out of it […]

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Creating Impactful Messaging With Content Marketing and Creativity

Many goals and objectives are attached to content marketing. From increasing brand awareness to gaining the trust of your audience, there is no shortage of ways in which a strong content marketing strategy can give your company a competitive edge. But without creativity behind your content, you’re not likely to see the results you are […]

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Monday Morning Coffee With VanZinos BBQ

The way to a Midwesterner’s heart is BBQ, and a local BBQ truck by the name of VanZinos is one of the places that has won over many, establishing a fanbase among locals, Chiefs fans and BBQ connoisseurs alike. If you view their Facebook page, you may even be able to find a picture of […]

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Find Your Funny Bone: The Impact of Humor on Marketing

There’s a time and place for being earnest, serious and perhaps even sincere and impassioned, but many businesses trying to increase engagement have found that humor is the best path. Kantar, one of the world’s leading marketing data and analytics businesses, found in its AdReaction study that, “Humor is the most powerful creative enhancer of […]

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B2B Marketing and LinkedIn: Harnessing the Power of Social

One of the most powerful B2B marketing tools available today is LinkedIn. The social media site is often used for its employment opportunities, but it’s also where strong B2B networking connections are built and where you can establish your brand with the people who make buying decisions. Thought Leadership LinkedIn is a hub where you […]

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Enjoy Your Monday Morning Coffee at The Story Collective

Books have always represented an extraordinary gift—a gateway to the imagination’s endless capabilities. At The Story Collective, a newly opened bookstore nestled in the heart of downtown St. Joseph, the age-old tradition of gifting books lives on. The Story Collective is a cozy bookworm’s oasis, located at 114 S 17th Street. Owner Ashley Dawson, an […]

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Why Your Brand Needs Professional Photography

When it’s time to gather headshots for your “About Us” page on your website, or when you need updated photos of each of your products, you might be tempted to forego professional photography. Whether it’s your staff member with the newest smartphone or a friend who happens to have a nice camera, there are always […]

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When Was the Last Time You Updated Your Website Content?

A few years ago you often heard the phrase “content is king” among marketing experts. The phrase became cliche but the sentiment behind it is still 100% relevant. Without a keen eye for developing website content that is relevant to your target audience, your website will miss the mark. There are many good reasons to […]

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Sweeten Your Monday Morning Coffee with Local Valentine’s Treats

This Valentine’s Day, your Monday Morning Coffee is all about getting you started on a sweet surprise for your loved one. Whether you’re ready to finally reveal your secret feelings for someone special or you love to show a good friend how much they’re appreciated, there are plenty of local shops with gifts and treats. […]

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The Power of B2B Marketing: Create a Strategy That Solves Problems

Is yours one of the 63% of B2B companies that lacks a documented content strategy? If so, now is the time to act. When your B2B marketing strategy is well crafted, you stand to make a lasting impression on your customers. There is a common denominator among successful companies with B2B marketing – they focus […]

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