Marketing Musings
What We Write
Consumers today look to a brand for alignment in values, in what your company supports with your time and money and more – much more knowledge of their needs. Many of these new expectations are met through an effective content marketing strategy. Content is king, because it offers value to your target market through a […]
There is something magical that happens when the seasons change. A crispness in the air and the colors of the leaves changing. The pumpkins and mums adorning doorsteps and front porches. The smell of backyard firepits and the scent of freshly baked pumpkin or apple pie. This is the time of year for fun outdoor […]
Podcasts are a great way to round out your marketing campaign. They make it easy to infuse your brand with authenticity, you can relax and enjoy talking about areas in which you happen to have expertise and you can record podcasts in your pjs and bed head. But just because podcasts are one of the […]
LinkedIn has been targeted as a lead-generating machine by companies focusing on both B2B and B2C marketing campaigns. LinkedIn marketing efforts continue to grow, particularly in the B2B world as nearly 90% of digital marketing specialists in this space say they use LinkedIn in their outreach strategy. If you haven’t used this channel for your […]
Somehow outsourcing marketing can seem a bit scary. Not running-from-a-vampire scary, but what-if-I-waste-resources kind of scary. We get it. But really, we aren’t scary (in fact … we think we are a lot of fun)! And if you get over your fear of outsourcing and let us partner with you; we can really help your […]
You might think your biggest B2B marketing challenge is the fact that in the early days of your company, you invited everyone you know to like your social media profile and now you can’t get your mom to stop commenting on your posts. Okay, so that’s a pretty big one, but a recent survey identified […]
Ghosts? You don’t believe in ‘em. Vampires? Puh-lease. A zombie would have to be walking directly towards you for you to interrupt a good snack. But your marketing strategy for 2021? Terrifying. Your blood runs cold to even think about it. It’s not that you don’t understand the value of analytics, content development and social […]
Hawaii may be nearly 4,000 miles away from us in America’s heartland, but you can get a taste of authentic Hawaiian cuisine close by in the KC metro. Hawaiian Bros Island Grill has five spots in the city where you can try their incredibly flavorful food. Their signature dish, the traditional plate lunch, consists of […]
Marketers use YouTube for a variety of reasons, from educating the target audience to creating an image of authority, but this channel can also be a valuable lead generation tool. Focusing on Keywords Turning your YouTube videos into lead generation tools requires optimizing your content through using the right keywords. Did you know YouTube has […]
When you’re starting a business, or when it’s time to invest in an update to your website design, you may be tempted by a DIY template. With lower costs and a quicker time-to-market, plus a host of color schemes and design options, you may think, “Hey, I can do this myself!” If you didn’t hear […]