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Visual content is highly influential, as evidenced by Instagram’s reach of more than 130 million U.S. adults each month. As consumers continue to spend significant time on the platform, Instagram marketing has become an increasingly valuable way for brands to connect with their audiences. With a thoughtful strategy, businesses can leverage Instagram to build awareness […]
Even when you believe you have developed a thorough understanding of your target audience, survey data often reveals new insights. Consumer needs are continually evolving, making it essential to invest time and resources in conducting surveys to inform and strengthen effective marketing strategies. Survey data can be used in many ways, including getting customer feedback […]
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It’s Memorial Day, and you may be observing the holiday with a visit to a local cemetery for a flag ceremony or gathering with friends for a barbecue. If you are looking for a deeper appreciation or a fresh way to understand those who have died preserving American freedom and our way of life, here […]
Read More… from Monday Morning Coffee Celebrates Memorial Day With a Few Interesting Facts
The role of your company’s website in driving overall business success has evolved significantly. Today, consumers expect far more from the websites of the brands they trust. So as you approach your redesign, what key elements should you prioritize? Value First In traditional publishing terms, your website should communicate its value proposition “above the fold.” […]
Read More… from Building a Better Website: What You Need to Know Before You Redesign
Clear the runways! A brand-new aviation spectacle is headed to St. Joseph. The Pony Express National STOL is an exhilarating competition where pilots from across the country and beyond will showcase their aircraft’s capabilities in a thrilling display of ultra-short takeoffs and landings. The event takes place May 29-30 at Rosecrans Memorial Airport for the […]
Read More… from Monday Morning Coffee With Pony Express National STOL
You know Yoda as a Jedi master with a loose grip on grammar. You may not know that he also knew a few things about marketing. Or it’s possible that Yoda simply knew a few things about life, and what he told Luke Skywalker tended to ring true in a lot of areas. Take a […]
It’s National Eat What You Want Day, and if you’re just waking up to this news…well, you’re welcome. Before you go dig into the leftover chocolate cake for breakfast or grab your keys to head to the closest fast-food restaurant, let’s think about this for just a minute. Sure, it’s freeing to eat whatever you […]
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Effective business promotion requires a comprehensive approach that explores a variety of channels. While small business marketing strategies often prioritize the largest social media platforms, it is also worth considering whether Pinterest represents a valuable opportunity. YouTube is the second-largest search engine, making it far more than a simple video hosting service. Similarly, although Pinterest […]
Read More… from The Value of Pinterest for Small Business Marketing
You’ve been known to wear your hair in giant cinnamon-roll buns. And you have lost count of how many times you’ve said, “It’s Ahsoka, not Ashoka.” Even still, you may not have identified every possible Star Wars metaphor in your marketing strategy. There’s a big one that should be your starting point: determining the force […]
Read More… from How to Identify The Force in Your Marketing Strategy
Star Wars isn’t just one of the highest-grossing film franchises of all time; it’s also a cultural phenomenon that brings fans together across generations. In honor of the beloved series, today (May 4th) commemorates the iconic line, spoken repeatedly by a variety of key characters, “May the force be with you.” So, Star Wars fans, […]
Read More… from Monday Morning Coffee: May the Fourth Be with You