Marketing Musings

Instagram Reels is a 15- to 30-second video option that is perfect for how-to or product unboxing videos.
What Role Should Instagram Reels Play in Your Marketing Strategy?

Deciding how to spend the dollars allocated to your marketing strategy can be complicated, especially when it comes to social media. How do you decide how to use your budget? While you will mostly base your decisions on data, such as where your audience spends the most time and which platform matches your industry best, […]

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The latest B2B marketing tool you could be using? It’s TikTok. Use it to showcase new products or a quick how-to.
Does Your B2B Marketing Need TikTok?

You’ve been waiting for it: the perfect opportunity to show off your brand’s humorous side while proving to the teenagers in your life that you’re still cool. That’s right, TikTok is the social media platform your B2B marketing strategy needs. It may surprise you, but there are a few reasons why TikTok may be the […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
That’s How the Cookie Crumbles with Monday Morning Coffee

St. Joseph, Missouri, is abuzz with talk of Crumbl Cookies coming to town. Visions of classic milk chocolate chunk cookies and wacky concoctions alike may be filling your head. But as you salivate in anticipation, here are some local places where you can get your cookie fix right this minute as your sip your Monday […]

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Create content for video marketing that speaks directly to your target audiences’ needs.
Is Video Marketing Effective for B2B Companies?

What is the best way to convert B2B leads into buyers? If you take into account that 95% of consumers say video plays a big role in educating them about products and services they need, then you realize video marketing can be a key tool for conversions. A video can identify a problem common to […]

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Using short-form video in your marketing strategy will give your brand more exposure.
A Marketing Strategy for Engaging More Customers

Get more eyes on your brand, pull in quality leads and convince prospective customers that you have something they want. Simple, right? It could be with TikTok. Consider making this platform part of your marketing strategy if you haven’t already. A recent article in Marketing Week sheds light on how a company, Marks & Spencer, […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With Rudy C’s Ice Cream

“You can’t buy happiness, but you can buy ice cream, and that is pretty much the same thing.” Do you have memories of the ice cream truck driving by your house with delicious treats you couldn’t wait to try?  As a kid, if you heard music and bells in your neighborhood, you knew the ice […]

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Include professional photography in your marketing strategy to improve your SEO and improve conversion rates.
Professional Photography Gives You a Marketing Boost

Humans process images almost 60,000 times faster than text. When you consider that people remember about 10% of information three days after reading it, compared to remembering 65% of what they saw in an image, you quickly understand how important professional photography could be to your marketing success. The power of images as a part […]

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From researching your target audience to simplifying your site, web design relies on a variety of factors.
Web Design Tips for Connecting to Your Audience

Trends are difficult to predict because there are so many variables involved. For example, fashion trends are determined by cultural, environmental, psychological and political factors. It might surprise you to know web design, given its aesthetic nature, shares some commonalities with fashion trends. Companies rely on their web design to keep them relevant to consumers. […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses like Alchemy Tea.
Monday Morning Coffee With Alchemy Tea

Alchemy. It’s the medieval precursor to chemistry as we know it, based upon the transformation of matter. Early alchemists tried to convert base metals to other materials in a quest to find the “universal” elixir. It can also mean a “magical process of transformation or creation.” In St. Joseph, Missouri., “alchemy” means all of this […]

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Social media marketing can help prove your worth to consumers.
Social Media Marketing for Social Proof Strategies

Consumers often need proof before they commit to making a purchase or becoming loyal to a brand. Social proof in your social media marketing efforts gives consumers the information they need to move their relationship with you forward. When you offer social proof to your target audience, you also establish your brand as an authority, […]

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