Marketing Musings
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Many goals and objectives are attached to content marketing. From increasing brand awareness to gaining the trust of your audience, there is no shortage of ways in which a strong content marketing strategy can give your company a competitive edge. But without creativity behind your content, you’re not likely to see the results you are […]
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A few years ago you often heard the phrase “content is king” among marketing experts. The phrase became cliche but the sentiment behind it is still 100% relevant. Without a keen eye for developing website content that is relevant to your target audience, your website will miss the mark. There are many good reasons to […]
Read More… from When Was the Last Time You Updated Your Website Content?
Imagine your marketing strategy as an intricate puzzle. The finished image is going to be amazing: it’s the vision you have of a thriving business, known and trusted among your customers and respected in your industry. There’s just one thing: you’ve got a glaring hole in that image because you are missing a piece. It’s […]
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Has your small business marketing approach failed to improve your search engine rankings or drive traffic to your website? Poorly performing strategies can lead to feelings of wasted resources and put you at a disadvantage in regard to your competitors. While there is no secret formula to success, there are best practices you can follow […]
Read More… from Gaining Traction With Your Small Business Marketing
From Baby Boomers to Generation Z, each generation has characteristics that help define who they are, and this is vital when attempting to create content for them at the consumer level. If generational marketing hasn’t been part of your strategy before, now is the time to consider segmenting your audiences by generation for maximum effect. […]
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When you need to cultivate more engagement between your target audience and your brand, content marketing is your answer. Bringing quality content into the mix, whether it’s through your social media channels, blogs on your website or webinars and newsletters will help you foster more impactful relationships. Too many companies lack visibility into what they […]
When you first planned your content marketing strategy, you probably put a lot of time and thought into your content pieces. But once you emerged from that pizza- and caffeine-infused haze of intense planning, your content may have gradually evolved until it’s sort of existing on autopilot. It’s a common problem and for good reason: […]
There is no denying the importance of the use of visuals in content meant for consumers. That’s why so many businesses today are focused on upping their visual game with professional photography, especially on their websites. Have you evaluated your website visuals lately? Companies that establish brand identity are better able to connect with consumers […]
You’re a small, local business owner. You mostly get customers through word-of-mouth leads, but you’ve wondered if there are other ways you could be growing. The answer is yes, and the method is content marketing. Many small business owners assume that content marketing strategies are reserved for big corporations, but there are good reasons why […]
Read More… from Why Your Local Business Needs a Content Marketing Strategy
If you want to engage audiences, visual content is key. Visual images are processed by humans at a rate 60,000 times faster than text. Images also stick better and for longer; only about 10% of information heard is retained, while the same information paired with an image allows for 65% retention. These are all good […]
Read More… from Mixing Up Digital Marketing With an Infographic