Marketing Musings
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Ask 20 marketers to define content marketing, and you’ll likely receive just as many different interpretations. However, when asked to define success in this field, most will offer a similar response: “We saw measurable engagement that indicated the content was connecting with our target audience.” Engagement is the hallmark of high-quality, well-researched content. The goal […]
Read More… from Content Marketing in 2025: How to Engage Consumers
If you’re busy running a small or mid-size business, you may wonder why you should make time for a blog or a video post in an already-packed schedule. Content creation may seem like an extra, something to prioritize when you’ve got some free time (which is never happening, is it?). There are three essential reasons […]
In a highly competitive market, distinguishing your brand with a strong first impression is essential. Today’s consumers seek a clear understanding of who you are and what your brand represents. Professional photography plays a pivotal role in achieving this, helping to establish credibility, convey authenticity and create a lasting connection with your target audience. As […]
Read More… from Boosting Brand Perception Through Professional Photography
When a decision-maker at a company makes a purchase, much of the decision was in motion before they ever contacted the seller. Time was spent researching, reading blogs, comparing products and trying to assess which was most reliable and cost-efficient. This period, this analysis that happens before you ever get a chance to sell your […]
Read More… from 6 Reasons Blogs for Businesses Are a Good Investment
Enhancing your brand’s image is a priority as you create marketing content, and among the most powerful tools you have in reaching that goal is professional photography. Many businesses utilize stock images or make the best use of their smartphone features, which is a great way to include visual content. But there are situations where […]
Read More… from How Professional Photography Communicates Your Brand Message
Just when you think your content marketing strategy is as solid as a rock, you learn that something you thought was a best practice turned out to be a fad, such as excessive gamification, canned voiceovers or empty buzzwords, to name a few. It’s always smart to evaluate your approach to content marketing and how […]
Read More… from Unlocking Success With Content Marketing in 2025
Video seems to be getting all the attention lately as content creators seek the best methods for increasing engagement and improving brand loyalty. And while that attention is well warranted, don’t lose sight of the benefits of blogging. Consumers are always going to be transfixed on memes and quick, easy-to-absorb content that lasts a few […]
Content marketing may take time for you to see results, but the result is well worth the investment and effort. Brands that have developed a solid strategy and create consistent content can see the following results: Improved Loyalty and Retention Customers will only establish a relationship with brands they trust. When your content marketing speaks […]
Imagine you’re walking through a busy farmer’s market, but instead of sitting back in their chairs, patiently waiting for customers to fill their baskets with produce, the farmers are screaming about how their goods are better than others in the market. Would this make you want to head in their direction and purchase from them? […]
Read More… from Get Your Brand Noticed With Content Marketing
In today’s competitive atmosphere where consumers are bombarded with content from every angle, achieving a high level of brand awareness has never been more difficult, but it remains a critical necessity for any business striving to stand out. Major brands like Coke, Apple and Google evoke distinct images, as these brands have embedded colors or […]