Marketing Musings

Video marketing on social media is the most common way consumers are discovering brands.
What Brands Using Video Marketing Don’t Want You to Know

Your competitors would really rather you didn’t try video marketing. Not only could it improve your brand awareness and take away some of their voice on social media, but it can even drive sales conversions away from their company to yours. A new survey from Animoto illustrates the power that video marketing carries, including responses […]

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Content marketing gives your brand a more interesting personality and helps you develop credibility.
Is Content Marketing Still Important For Your Company?

You might be wondering whether content marketing is still a thing, and can it really be worth the time and effort? Blogs, videos, posting and on and on…why would you bother? Here are four reasons why content marketing is not only still a thing, it is the thing: It Fuels Your SEO: If you have […]

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Content marketing is all about human-to-human connection, whether it’s B2B or B2C.
Are You Connecting Through Your Content Marketing?

You hear a lot of content marketing information divided between B2C and B2B, as if in one type of marketing you were selling to humans and the other was some kind of automated, decision-making machine that was operated by an algorithm. Whether you’re selling to consumers or other businesses, you’re always selling to another person. […]

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Your marketing strategy shouldn’t just be a one-and-done project; it requires frequent revisions.
Is Your Marketing Strategy Out-Of-Date?

It’s been about 18 months since we all got sick of the phrase “the new normal.” It’s right up there with “social distancing” in the list of phrases we never expected to use, nor hate, so much. But the reality is that your marketing strategy is probably looking a bit different than it did a […]

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Your content marketing strategy should be tied closely to your SEO strategy for maximum effectiveness.
These 4 Stats Could Mean a Change For Your Content Marketing Strategy

It’s easy to start out with a solid strategy for your content marketing, only to find other business concerns slowly shifting your attention away from it. But your content marketing strategy isn’t a one-and-done solution. If you aren’t taking the time to see what’s working and what’s not and making adjustments accordingly, you may be […]

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Content marketing is still critical, but what role will it play in 2022 for lead generation?
Celebrating Rocktober With a Look at Emerging Marketing Trends for 2022

The days of 2021 are slipping away, and as we celebrate fall by watching the leaves change, plucking apples and sneaking all the candy we bought for trick-or-treaters, it’s time to examine the marketing trends emerging for 2022. Then again, instead of rehashing all the usual fall themes, let’s go for something different: Rocktober. Who […]

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Develop relevant and valuable content marketing for improved customer loyalty.
Content Marketing to Fuel Your Bottom Line

Your business can rely on a variety of tools to gain traction with your target audience, and among those tools, one key is content marketing. By creating content that is valuable to the consumer because it is relevant and addresses their pain points, you can boost the number of eyes on your brand and engage […]

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Content marketing improves your SEO, your engagement on social media and your reputation as an expert.
Why Content Marketing Is the Foundation For a Solid Marketing Strategy

It’s no secret: content marketing can be challenging. It takes a lot of time to build up a following, create a library of content and master the art of engagement on different platforms. And yet, there are so many reasons why you should keep it at the center of your strategy: It Builds a Following […]

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With millions of active users per day, use Facebook ads to gain traction.
Expand Your Reach With Facebook Ads

Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]

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Every time you produce a piece of content, you want to connect at an emotional level.
Why It All Comes Back to Content Marketing

Whether you’re posting on social media, crafting your monthly email newsletter or tapping away at your weekly blog, the foundation of your marketing is content marketing. More than a decade ago, brands had really just one option for attracting the notice of consumers, and that was through traditional advertising. It has its value, but advertising […]

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