Marketing Musings

A 2021 content creation strategy is going to be long on flexibility and creativity.
Unplanning Your 2021 Content Creation Strategy

If plans have become a bit laughable around your workplace, you’re not alone. Budgets, vacation schedules and training plans all turned upside down once the pandemic hit. But doesn’t that mean that planning a content creation strategy for 2021 isn’t important. While everyone now knows that there’s a potential for upending the best-laid plans, that […]

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Investing in content marketing helps fuel a healthy SEO strategy.
5 Benefits of Content Marketing

Consumers today look to a brand for alignment in values, in what your company supports with your time and money and more – much more knowledge of their needs. Many of these new expectations are met through an effective content marketing strategy. Content is king, because it offers value to your target market through a […]

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Content marketing requires intentional planning. Plan smart with an expert in your corner.
Content Marketing and the Shifting Needs of Your Target Audience

Have you grown weary of the word “evolve” yet? It gets thrown around a lot these days, but for good reason: anyone willing to maintain status quo in this turbulent time is going to come off as an out-of-touch organization. This is definitely the case where digital content marketing is concerned. Truth be told, your […]

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Crunched for time, consumers prefer video over text, driving a powerful content marketing trend.
Are Videos A Part Of Your Content Marketing Strategy?

When a trend becomes an undeniably impactful method of reaching an audience, it only makes sense to do as others do. Video as a key part of a content marketing strategy is a strong example of a trend that has become a go-to method of turning heads, as 95% of marketers say they’re using video […]

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You won’t overhaul your marketing strategy every month, but you’ll review your metrics continuously.
SJC is Here to Help: Let’s Work Through This Together

It’s an unusual, unprecedented situation. None of us were prepared to create a plan so that our businesses could weather a situation like this. But the tools available through content marketing may help you solve some of your immediate business challenges during the current crisis, and we are here to help. Content marketing reaches audiences […]

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The foundation for content marketing is focusing on your audience.
Content Marketing: It’s Not About You

Your company executives may be telling you to push product through your marketing efforts, but the most effective approach to content marketing is not talking about your product or your company. It’s not even just about your customers. It’s about your audience. Lead with Content: Your marketing instincts may tell you to lead with your […]

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Companies with the best B2B content marketing are likely to have a person dedicated to content marketing.
How Does Your B2B Content Marketing Stack Up?

Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]

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Investment in content marketing is on the rise, with companies betting on high-quality writing, video and editing.
3 Trends to Include in Your Content Marketing Strategy

Come on, be honest. When is the last time you reviewed your content marketing strategy? If you already have a content marketing strategy, you’re probably operating on auto pilot, churning out content according to your schedule, but rarely stopping to consider whether you’re getting the results you anticipated, and whether there are any new trends […]

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A big part of successful content marketing is knowing what your customers want and how to measure it.
4 Common Content Marketing Mistakes

You’re cultivating a vibrant social media presence. You’ve got a healthy following on your email newsletter, and you’ve been pleased with the number of shares your blog is getting. You’re doing well in meeting some of your content marketing goals, but you may wonder if there are still ways you could step it up and […]

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If your content marketing is filled with sales pitches, you’re definitely doing it wrong.
Common Content Marketing Mistakes

You’re posting on your blog regularly. You repurpose your best material into infographics and videos. You even make it your personal mission to prioritize SEO principles for your content marketing strategy. But are there things you are also doing that may be having a negative effect on your content marketing efforts?  Use the following list […]

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