SJC BLOG

The Secret of Successful Content Marketing

With every business expense, you’re trying to estimate the associated return on investment (ROI), and some are easier to calculate than others. You know that success for your marketing...

Content Marketing Trends Shaping Up for 2020

Before the last summer barbeque is enjoyed, before the back-to-school ads are done, it’s already time to begin thinking about next year’s content marketing. There are emerging trends that...

Utilizing Content Marketing to Increase Leads

Your organization needs leads you can count on, which means the leads need to be high quality. Can content marketing help provide more qualified leads? The answer is yes....

The Value of a Quality Content Marketing Campaign for Your Bottom Line

How Content Marketing Can Play a Vital Role in Your Lead Generation With every successful campaign, content marketing proves its value in generating sales leads and boosting profit margins....

Let’s Hear It for Our Word of the Week: B2B

Your content marketing strategy for a business-to-business (B2B) company will look quite a bit different than a business-to-customer (B2C) marketing plan. From the tone of your content to your...

Is Your Content Marketing Strategy Ready for 2019?

It’s All About Knowing Your Audience As technology speeds into the future, you may wonder if you’ve just watched it whiz past you. You ask yourself if you’re keeping...