Marketing Musings

It’s not just about making the sale; marketing is building brand awareness for longevity and loyalty.
Harnessing Digital Audio to Build Brand Awareness

You’re not just competing with other brands. You’re competing with noise. Everyone wants to grab consumers’ attention and building brand awareness may be more challenging than ever. But there’s a way to build brand awareness in an arena you may not have considered: digital audio. Statista reports that 57% of consumers in the United States […]

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Know your audience, their habits and beef up your content marketing efforts.
3 Tips For Content Marketing Success

It’s not always easy to grab the attention of your target market, and with the amount of information out there today, it can be hard to break through all the noise. With a few augmentations to your content marketing strategy, you can stand out in the crowd and see stronger engagement with consumers. The “When […]

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Bring in an expert to assist you in creating better video marketing content.
Step Up Your Video Marketing Today

The influence that video has on viewers is powerful. Video marketing has grown to the point where the vast majority of businesses are utilizing it as a tool for reaching consumers. Video’s biggest advantage is that it allows you to connect to your target audience in ways other marketing strategies don’t. There’s a definite emotional […]

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Get more out of your content marketing by documenting your strategy.
Does Your Content Marketing Strategy Focus on Audience Needs and Interests?

Consumers see a sales pitch from a mile away. They’re hit by them all too often on social media where ads are abundant. They’ve learned to spot posts that might appear to be interesting content but quickly reveal themselves as inauthentic pitches for a product or service. Content marketing strategies should work to inform the […]

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Content marketing builds brand awareness, which leads to improved consumer trust.
Boost Brand Awareness With Your Content Marketing

Content marketing is often viewed as a method for generating more traffic. That’s definitely one of the perks of utilizing your content, but there is much more to gain, including a significant boost in brand awareness. If you’ve yet to focus on brand awareness, just know that when recognition increases, consumers begin to gain an […]

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Recognizing the small moments not only helps us enjoy life more but also gives us key insight for marketing decisions.
It’s the Little Things in Life … And in Marketing

Maybe it’s the fresh smell of a steady rain or the satisfaction of matching every pair of socks in your laundry. It might be clicking off the gas pump at exactly the dollar you planned to spend. Or it might be the smell of fresh coffee in the morning. Experts say that it’s not just […]

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Video marketing on social media is the most common way consumers are discovering brands.
What Brands Using Video Marketing Don’t Want You to Know

Your competitors would really rather you didn’t try video marketing. Not only could it improve your brand awareness and take away some of their voice on social media, but it can even drive sales conversions away from their company to yours. A new survey from Animoto illustrates the power that video marketing carries, including responses […]

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Content marketing gives your brand a more interesting personality and helps you develop credibility.
Is Content Marketing Still Important For Your Company?

You might be wondering whether content marketing is still a thing, and can it really be worth the time and effort? Blogs, videos, posting and on and on…why would you bother? Here are four reasons why content marketing is not only still a thing, it is the thing: It Fuels Your SEO: If you have […]

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Content marketing is all about human-to-human connection, whether it’s B2B or B2C.
Are You Connecting Through Your Content Marketing?

You hear a lot of content marketing information divided between B2C and B2B, as if in one type of marketing you were selling to humans and the other was some kind of automated, decision-making machine that was operated by an algorithm. Whether you’re selling to consumers or other businesses, you’re always selling to another person. […]

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Your marketing strategy shouldn’t just be a one-and-done project; it requires frequent revisions.
Is Your Marketing Strategy Out-Of-Date?

It’s been about 18 months since we all got sick of the phrase “the new normal.” It’s right up there with “social distancing” in the list of phrases we never expected to use, nor hate, so much. But the reality is that your marketing strategy is probably looking a bit different than it did a […]

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