SJC BLOG
The Value of a Quality Content Marketing Campaign for Your Bottom Line
How Content Marketing Can Play a Vital Role in Your Lead Generation With every successful campaign, content marketing proves its value in generating sales leads and boosting profit margins....
Let’s Hear It for Our Word of the Week: B2B
Your content marketing strategy for a business-to-business (B2B) company will look quite a bit different than a business-to-customer (B2C) marketing plan. From the tone of your content to your...
Is Your Content Marketing Strategy Ready for 2019?
It’s All About Knowing Your Audience As technology speeds into the future, you may wonder if you’ve just watched it whiz past you. You ask yourself if you’re keeping...
Content Marketing Trends for 2019
Is Your Marketing Strategy in Need of Refinement? As 2018 draws to a close, it’s time to get your marketing strategy in line with the latest trends for a...
Looking Ahead to Content Marketing in 2019
Now Is the Time to Look at Your Marketing Strategy for the New Year If you’ve invested any time in content marketing, you know trends come and go. Your...
Gaining Ground on Organic Traffic With Your Content Marketing Approach
Content Creation That Delivers on Quality Deserves a Strong Distribution Strategy Do you know how much of your content is generating organic traffic? According to Ahrefs, a company focused...