Marketing Musings
What We Write
Why do you need content marketing in your strategy for reaching your marketing goals? Is it worth the effort? According to the “State of Content Marketing 2022,” 97% of organizations use content marketing. Why? Because it is what consumers want. Consumers don’t engage with brands that just produce sales ads. Instead, successful marketing focuses on […]
Read More… from 3 Reasons Why You Should Invest in Content Marketing
If you’ve never implemented content marketing as a strategic technique in your business, there are a few good reasons you should invest in it: Brand Awareness: Regularly publishing valuable content helps your brand name become more known Building a Reputation: As you gain a voice in your industry, buyers will begin to think of your […]
Read More… from Using Content Marketing to Launch a New Product
You’ve heard that despite the flash and captivation of social media scrolling in all of its addictive glory, email remains a powerful tool in your marketing strategy. But what about blogging? Do people still want to read a blog? Besides pointing out the obvious, that you’re sitting here reading this blog, there are plenty of […]
Read More… from 5 Reasons a Successful Marketing Strategy Includes Blogging
Every time you write a blog, create a video or talk to your followers on a live feed, you’re wondering: am I getting it right? You might think of marketing as a series of best guesses, but as a recent campaign from Mailchimp points out, it shouldn’t be this trial-and-error, gut-level, darts-in-the-dark approach. Mailchimp recently […]
Humans process images almost 60,000 times faster than text. When you consider that people remember about 10% of information three days after reading it, compared to remembering 65% of what they saw in an image, you quickly understand how important professional photography could be to your marketing success. The power of images as a part […]
Read More… from Professional Photography Gives You a Marketing Boost
Want to make meaningful connections with potential customers? The key is providing them with quality content that does at least one of a few things: Answers a question Provides insights that solve a problem Discusses events that are affecting them, either personally or professionally Adding value in one or more of these ways is critical […]
Read More… from Quality Content Is Key For Your Marketing Strategy
Despite the popularity of videos on social media, blogs remain an important tool for building a loyal following in content marketing. Why are content marketing and blogging so intertwined? First and foremost, it increases your brand’s visibility. The more you get yourself out there, the more people will take notice. Furthermore, when you focus on […]
Read More… from Are Blogs Still Part of a Solid Content Marketing Strategy?
The goal of content marketing is to reach the consumer on a personal level. One way to approach this is to spell out a problem your target audience is having and how your brand solves that problem. Strong content marketing strategies involve crafting a message that says you understand the issues consumers are facing today […]
Read More… from Personalize Your Content Marketing to Connect With Your Audience
You’re not just competing with other brands. You’re competing with noise. Everyone wants to grab consumers’ attention and building brand awareness may be more challenging than ever. But there’s a way to build brand awareness in an arena you may not have considered: digital audio. Statista reports that 57% of consumers in the United States […]
Read More… from Harnessing Digital Audio to Build Brand Awareness
It’s not always easy to grab the attention of your target market, and with the amount of information out there today, it can be hard to break through all the noise. With a few augmentations to your content marketing strategy, you can stand out in the crowd and see stronger engagement with consumers. The “When […]