Marketing Musings
What We Write
Consumers are a wise and wary bunch. They can smell a sales pitch a mile away, but at the same time, they appreciate receiving information they can trust to help inform their buying decisions. Content marketing, when developed and used wisely, speaks directly to your target audience and gives them what they need to make […]
Read More… from Content Marketing and Storytelling are a Perfect Match for These Reasons
When is the last time you dusted off your content marketing strategy and updated it with a few new techniques? It’s easy to get into autopilot mode, especially if your content calendar hums along without a lot of effort. But there’s good reason to make adjustments to make sure you’re taking advantage of changing trends. […]
Attracting and retaining customers is a priority for most businesses and a key tool to help you achieve those goals is content marketing. By creating and sharing valuable content with your target audience, you stand a better chance of increasing brand awareness and meeting your business growth goals. The following are some of the valuable […]
Read More… from The Value of Content Marketing for Your Brand
You’ve built a strategic approach to your content marketing strategy, creating a consistent content calendar, a variety of text and video formats and a balanced distribution plan. It’s possible to build a strategy like this and still not see the results you were looking for. That could be because you are focused on what you […]
Read More… from Is Your Content Marketing Strategy Focused on Building Trust?
How much traction can a brand get out of a press release? A carefully-crafted press release can garner attention from media outlets, but can a press release do anything for your SEO goals or are these releases really just a relic of the past? Getting a mention in a big media outlet can provide a […]
Read More… from The Benefits of Press Releases for Your SEO Goals
It seems there is always a new algorithm: a new way to use keywords, hashtags or links that you need to know about, and this part of the content creation process can be difficult to keep up with. The latest topic to land on many content creators’ desks is ChatGPT, which is an artificial intelligence […]
Read More… from Does AI Have a Place in Your Content Marketing?
Have you ever had to wipe away tears after a commercial? You feel sort of silly. It’s just marketing, after all. You quickly reach for a tissue and wipe away the evidence. Whether it’s Folgers’ “Peter Comes Home for Christmas” or the famous “I’d Like to Buy the World a Coke” commercial, there are brands […]
Read More… from Marketing Without Manipulation: A How-To Guide
You’ve likely heard some buzz about user-generated content but maybe you haven’t really figured out the best way to utilize it for your brand. Here are three tips to take your user-generated content to the next level, as well as a couple of examples of brands that are exceptionally great at user-generated content: Think Beyond […]
Read More… from Have You Implemented User-generated Content Into Your Marketing Strategy?
You’ve been working at your content marketing for a while, posting regular blogs and producing video content, even throwing in an infographic here and there. But it’s not producing the results you anticipated, and you’re wondering why. Here are four steps you can take to update your content marketing strategy: Change Your Voice: In this […]
Content marketing is at its best when it has a solid strategy behind it. Your team has agreed-upon goals, a vibrant list of topics and mix of formats and a reliable calendar that ensures consistency. You might bump along for months or even years, enjoying high levels of engagement and an increasingly valuable reputation for […]
Read More… from When Should You Pivot Your Content Marketing Strategy?