Marketing Musings
What We Write
The days of 2021 are slipping away, and as we celebrate fall by watching the leaves change, plucking apples and sneaking all the candy we bought for trick-or-treaters, it’s time to examine the marketing trends emerging for 2022. Then again, instead of rehashing all the usual fall themes, let’s go for something different: Rocktober. Who […]
Your business can rely on a variety of tools to gain traction with your target audience, and among those tools, one key is content marketing. By creating content that is valuable to the consumer because it is relevant and addresses their pain points, you can boost the number of eyes on your brand and engage […]
It’s no secret: content marketing can be challenging. It takes a lot of time to build up a following, create a library of content and master the art of engagement on different platforms. And yet, there are so many reasons why you should keep it at the center of your strategy: It Builds a Following […]
Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]
Whether you’re posting on social media, crafting your monthly email newsletter or tapping away at your weekly blog, the foundation of your marketing is content marketing. More than a decade ago, brands had really just one option for attracting the notice of consumers, and that was through traditional advertising. It has its value, but advertising […]
Looking for an easy way to get marketing information out to your target audience? Don’t discount infographics. If you’ve had lackluster results with yours, consider revamping your approach. Consumers become educated on their future purchases through many platforms. Given that consumers are highly visual, utilizing infographics in your content marketing strategy can be a key […]
You likely already know that imagery within content is important to engage consumers. But putting any visual onto a blog or social media post doesn’t necessarily advance your efforts. A deeper look into how users react to various types of visuals can give your content marketing a big boost. While a visual will entice your […]
You’ve heard that content is king, but it’s taking on new importance in an era when consumers are weary of advertising noise and skeptical of brands trying to sell, sell, sell. People are looking for a connection, not just a purchase, and content marketing is your best method for a better customer relationship. Here are […]
The pandemic, has shifted how we do many things this year including content marketing. Businesses have discovered new ways to make an impact with their content, and perhaps marketers in all industries can learn a little something from manufacturing companies and the changes they have made as 70% have altered their approach to messaging. According […]
If plans have become a bit laughable around your workplace, you’re not alone. Budgets, vacation schedules and training plans all turned upside down once the pandemic hit. But doesn’t that mean that planning a content creation strategy for 2021 isn’t important. While everyone now knows that there’s a potential for upending the best-laid plans, that […]