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Video marketing has become so integrated with the online experience that when you are planning your strategy, you may not know where to start. For instance, TikTok has pushed so many videos to short formats that you may be wondering if that’s the only route to go. And you may have heard that captions are […]
Read More… from 6 Stats You Need Before You Plan Your Video Marketing Strategy
If you watch the headlines, the messages about the economy can twist you in knots. The daily speculation about the signs of a looming recession or the likelihood that one is already in progress may have you wondering: how does this impact my plans for content marketing? People tend to do one of a few […]
Read More… from How to Use Content Marketing to Weather a Recession
ChatGPT is all the rage. Its release in November 2022 pushed the conversation about artificial intelligence into new realms, generating equal parts of fear and promise. But for your digital marketing efforts, is ChatGPT capable of creating content that will help your target audience? If you’re trying to impart humor in some of your content, […]
It’s hot, muggy and you’re sticky with sweat and bug spray. Your stomach is expressing its disapproval of today’s diet of hot dogs and chips and you’re pretty sure you’re going to oversleep for work tomorrow. But there’s no way you’d miss the 4th of July fireworks display. You might not have heard that a […]
Read More… from Fireworks and Marketing: Creating a Display Worth Watching
Using visuals in your content marketing helps you boost engagement. Your outreach is all about making connections, which is what the right visuals help you achieve. From gaining more organic visibility to helping to drive leads and capturing the short attention spans of your target audience, utilizing visuals is a valuable part of your marketing. […]
Read More… from Including Visuals as a Part of Your Content Marketing Drives Better Engagement
Consumers are a wise and wary bunch. They can smell a sales pitch a mile away, but at the same time, they appreciate receiving information they can trust to help inform their buying decisions. Content marketing, when developed and used wisely, speaks directly to your target audience and gives them what they need to make […]
Read More… from Content Marketing and Storytelling are a Perfect Match for These Reasons
When is the last time you dusted off your content marketing strategy and updated it with a few new techniques? It’s easy to get into autopilot mode, especially if your content calendar hums along without a lot of effort. But there’s good reason to make adjustments to make sure you’re taking advantage of changing trends. […]
Attracting and retaining customers is a priority for most businesses and a key tool to help you achieve those goals is content marketing. By creating and sharing valuable content with your target audience, you stand a better chance of increasing brand awareness and meeting your business growth goals. The following are some of the valuable […]
Read More… from The Value of Content Marketing for Your Brand
You’ve built a strategic approach to your content marketing strategy, creating a consistent content calendar, a variety of text and video formats and a balanced distribution plan. It’s possible to build a strategy like this and still not see the results you were looking for. That could be because you are focused on what you […]
Read More… from Is Your Content Marketing Strategy Focused on Building Trust?
How much traction can a brand get out of a press release? A carefully-crafted press release can garner attention from media outlets, but can a press release do anything for your SEO goals or are these releases really just a relic of the past? Getting a mention in a big media outlet can provide a […]
Read More… from The Benefits of Press Releases for Your SEO Goals