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Unlocking Success With Content Marketing in 2025


A computer monitor on a desk has "content marketing" and a scattering of graphics on the screen. A mouse, tablet and coffee cup are on the desk, as well.

Just when you think your content marketing strategy is as solid as a rock, you learn that something you thought was a best practice turned out to be a fad, such as excessive gamification, canned voiceovers or empty buzzwords, to name a few.

It’s always smart to evaluate your approach to content marketing and how your strategy stacks against consumer preferences and behaviors. To that end, let’s take a look at some specific areas that deserve your attention as you examine how to move forward and create more engaging content.

Going Viral Isn’t the Focus

When content goes viral, it’s almost always a surprise to the creators, because it’s the result of a magic mixture of elements that create a perfect storm. The outcome is that the content spills over into audiences that may not have any intention of furthering a relationship with the brand.

While viral videos spotlight a brand, they usually won’t improve essential engagement goals, such as gaining followers or moving more people through the buy cycle.

Rather, focus on content that you know will engage your specific audience. This content focuses on customer experiences, addresses pain points, explains the value of products and services, and much more.

Are Your Search Tactics Relevant?

It’s time to re-examine your organic and branded search tactics. Your SEO campaigns directed at strategic content need to be evaluated, as the explosion of video content and consumers’ demand for it has changed the playing field.

One example of this is that consumers today go well beyond Google as they search for specific content. Consumers are using AI tools, as well as specific sites like TikTok and other platforms where entering keywords results in access to their preferred content.

Now is the time to refine your approach to search, ensure your keywords are relevant and that you’re utilizing each platform with an individual focus.

Personalization Still Matters

Consumers have always leaned into personalized content, but they’re also easily put off by intrusive posts.

Consumers make an easy connection to personalized content, and in some situations it’s the entertainment value that pulls them in. But at the same time, consumers can see value in posts that also educate. Finding that mix of entertainment and education hits the sweet spot that makes content marketing so valuable.

The best advice for gaining more traction with your content marketing is to seek out an expert. At SJC Marketing, we’re dedicated to assisting our clients in keeping their content fresh, relevant and impactful. Contact us and let’s discuss getting your content on the right path.

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