Marketing Musings

Matching your message with the buyer’s journey is important in B2B marketing.
In B2B Marketing, Timing is (Almost) Everything

You’ve got a dynamite product. Your brand messaging is hitting exactly the right note. Your video posts are charming and funny, your content always adds value. When it comes to B2B marketing, you’re checking all the boxes. But you’re still not seeing a solid return on your marketing investment. What could be the problem? It […]

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Your marketing strategy can begin with the right foundation when you ask four important questions.
4 Questions to Jump-Start Your Marketing Strategy

When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]

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B2B marketing strategies have changed to include more mobile-first and personalized tactics.
B2B Marketing Trends for 2022

One of the most significant changes occurring recently is that B2B buyers have switched to an almost entirely remote method of making purchases. They’re using digital means of researching, communicating about and eventually buying what they need. B2B marketing strategies must evolve to cater to new behaviors. For those in the B2C space, this pattern […]

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With a variety of platforms from which to choose, video marketing is sure to be a hit with your target audience.
Get More Eyes on Your Brand With Video Marketing

Video might have started as a fad, then developed into a hot trend, but for a while now, video marketing has been a go-to strategy for bringing more eyes to a brand. It’s estimated that users have doubled the amount of video they consume since 2018, according to a survey by Wyzowl. It’s a sure […]

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Make connections on LinkedIn for businesses by joining groups in your area of expertise.
How to Grow Organic Connections on LinkedIn for Businesses

What do you do if you want to grow your engagement on LinkedIn for businesses, but you don’t have room in your budget for a lot of paid ad spend on social media? In fact, you may not be sure you could find room in your budget for a taco at the moment, so it’s […]

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LinkedIn for businesses makes it easy to set up a poll, and polls make it easy for audiences to engage.
5 Things You Can Accomplish With a Poll on LinkedIn for Businesses

Polls are almost irresistible. Sometimes you feel compelled to click on an option just to see the results and find out what everyone else is thinking. Thankfully, LinkedIn for businesses makes it easy to set up a poll with up to four options and run it for your preferred length of time. In this blog, […]

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Get connected with LinkedIn marketing tools that make connecting to a new audience easy.
LinkedIn Marketing Tips for Improved Relationships

Relationships with your target audience are worth nurturing. When you deepen those relationships you get a loyal customer who talks up your brand to others. There are a number of key platforms that you can use to nurture relationships and you might be surprised to know LinkedIn is one of them. Let’s go over a […]

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If you're looking to grow your email list, be bold with your marketing strategy.
5 Secrets to a Successful Email Marketing Campaign

Grow Your Email List With These Easy Steps Despite its old age, (email has been around for 47 years!) email manages to easily keep pace with newer digital technology like social media. An email marketing campaign remains an effective way to reach out to potential clients, offer promotions to your loyal customers and provide resources […]

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If live video hasn’t been on your list of things to do in 2019, now’s the time to get involved.
Customer Engagement Numbers Grow With Live Content

Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]

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Your brand image is also you – so use good portrait photography to improve your image.
Professional Business Headshots: The Dos and Dont’s to Consider

How Your Brand Is Impacted by Personalized Images Some people prefer to be behind the camera rather than in front of it. Maybe they don’t feel comfortable posing, or experience has proven them to be less than photogenic. However, for the leader/founder of a company, it’s time to step in front of the camera, because […]

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