Marketing Musings

If live video hasn’t been on your list of things to do in 2019, now’s the time to get involved.
Customer Engagement Numbers Grow With Live Content

Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]

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Your brand image is also you – so use good portrait photography to improve your image.
Professional Business Headshots: The Dos and Dont’s to Consider

How Your Brand Is Impacted by Personalized Images Some people prefer to be behind the camera rather than in front of it. Maybe they don’t feel comfortable posing, or experience has proven them to be less than photogenic. However, for the leader/founder of a company, it’s time to step in front of the camera, because […]

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reader engagement
Boost Reader Engagement With These Blog Formatting Tips

Creating a Blog That Keeps Readers Engaged to the End You’ve spent time researching keywords, you have great content topics and your calls to action are on point. So why aren’t your blogs leading to increased traffic on your website or subscriptions to your eNewsletter? Reader engagement is not an exact science, but there are […]

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4 Steps to Boosting Your Customer Engagement

Customer engagement is the ultimate goal, whether in person or using social media platforms. When your audience is engaged, they are more likely to be loyal and make others aware of your brand. Although engagement falls on the shoulders of your customers, there are steps you can take to build and revamp your customer engagement. […]

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Marketing Strategies: Definitions You Should Know

People often use the terms marketing, advertising, public relations and branding interchangeably to express the act of promoting a product, service, person, business or organization. These concepts make up many marketing strategies and work together well, but they are not the same. If you are looking for a term to encompass all of these initiatives, […]

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Customer Engagement: Four Reasons for “Quality Time” With Consumers

During the past two decades the way you interact with your customers and keep them interested has done a complete about-face, thanks of course to social media and online content. What you should know is this: Now your customer expects to hear from you, interact with you and see your brand promises fulfilled at rapid-time […]

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How Many “Hows” Are There to Your Brand Strategy

In the 10 years I have been studying and working in the media world, there has been a huge increase in technology as it pertains to how we communicate with each other. In college, I was just discovering text messages. Now, texting is not only a preferred style of communication, it is regarded as one […]

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Playing I Spy: How to Identify Your Brand’s Influencers And Create Industry Specific Content

Back in the day when print media was the only way to advertise, brands did not have a choice in target audience. Their audience was simply whoever was reading the articles in the newspaper. Today, because of the addition of social media, you have a much more specific group that you can target with industry […]

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Content is King. Customer Engagement is Queen.

It’s been very well established that solid content is extremely important for your business and its success. However, it is equally important to make sure, after your great content is live, that you’re providing equally awesome customer engagement. There are a few steps you can take to ensure you aren’t missing any opportunities. Build Out […]

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Tapping Into the Power of Pinterest

Pinterest is a power-house for all individuals, whether it is the consumer or the small business. It might look like it is just for home décor, wedding planning, and cat memes, but it can be so much more. Here are some tips for all small businesses to get started on Pinterest. Make Your Brand Visual […]

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