Marketing Musings

When creating videos for Facebook, be sure to include captioning for those that watch without sound.
6 Best Practices When Creating Videos for Facebook

A recent survey of 29 marketers about what works best for Facebook ads reveals what you already suspected: video works. But even if you know that creating videos for Facebook is more effective than other types of content, you may need some help getting your strategy going. Should you post longer, deep-dive types of videos, […]

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Video marketing deepens relationships with the target audience.
Video Marketing Tips for Improved Engagement

We know most small businesses, like yours, are continually seeking out the best marketing tactics to connect with a target audience. Video marketing has proven to be a great asset to organizations looking for improved engagement, driving more traffic to your website and boosting sales. According to Cisco’s annual internet report, 82% of Internet traffic […]

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Still shying away from video marketing? Consumers say video is their favorite content format.
3 Reasons Why You Should Invest More in Video Marketing

After experiencing an initial explosion in popularity, video marketing has continued to become more valuable as a way to connect with consumers. If you’re a slow warmer to visual content marketing, or if you have started to use video but are still getting used to the format, here are three reasons why you should make […]

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A great video marketing strategy can help you increase customer engagement with your brand.
5 Formats That Could Play a Key Part in Your Video Marketing Strategy

Creating an effective video strategy begins with a simple guideline if you are just starting out: don’t overthink it. What sounds overwhelming doesn’t have to be, and you can get started with some easy ideas that can be valuable for engaging with your audience. Here are five formats that could be a valuable part of […]

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Video marketing is simple to implement, especially when you have a few easy guidelines for each type of video.
Your How-To Guide for 5 of the Best Techniques in Video Marketing

Maybe you cringe every time you hear a recording of your voice, or the pressure of getting the setting just right is a bit stressful. But whatever your reasons for not jumping in on video marketing, this guide is all you need to get moving on five of the best formats. Video is popping in […]

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Your video marketing should include a plan for SEO and some fresh ideas like the ones listed here.
Let’s Talk About Video Marketing For Lead Generation

In a 2020 survey, 86% of consumers said they would like to see more videos from the brands they like. Video is certainly maintaining the interest of audiences, but it may not be enough to simply put a video up on social media every now and then. Your video marketing requires a more targeted strategy. […]

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Your video marketing may increase conversions with just a six second video.
Six Seconds: How to Utilize The New Trend in Video Marketing

Six-second clips are the new trend in video marketing, as platforms like Tik Tok, SnapChat and Instagram Stories all push the short format video. That six seconds of video may be short, but it also can be powerful. It’s six-seconds of persuasion, brand awareness or moving your lead to the next step, a tall order […]

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Video marketing, when done correctly, creates sense of empathy in viewers.
Your Way to Success With Storytelling

Video marketing has become a central topic as people using social media platforms are devouring videos of all kinds. Videos can turn your landing page into a conversion machine. If your videos aren’t drumming up much interest, it may be time to address your approach to storytelling. Video marketing experts agree that when you focus […]

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Videos for social media should be built around a compelling story.
Cater to the Needs of Your Audience With Videos for Social Media

Creating engaging visuals for social media posts has been a go-to tactic for generating more interest in your brand, but have you considered going live?  Videos for social media are increasingly focused on live content and the benefits can be key for your company. If you’ve been creating 15-second videos and want to extend that […]

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Video marketing should always begin with a clear goal and a way to measure success.
6 Common Mistakes in Video Marketing

Google research shows that 55% of consumers consult a video before making a purchase. And marketers improve their leads by 66% when they use video marketing as part of their strategy. So how can you effectively use this tool to see the best return on investment (ROI)? If you want to see strong results with […]

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