Marketing Musings

Using social media and YouTube is a go-to strategy for a strong video marketing strategy.
Create Valuable Content for Higher Returns With Video Marketing

It’s estimated that by 2022, more than 80% of Internet traffic will be videos. According to Cisco, that’s 15 times higher than it was in 2017. Part of that increase is due to consumers relying on video to make informed choices on products and services they purchase, which is why businesses have year after year […]

Read More… from Create Valuable Content for Higher Returns With Video Marketing

Video marketing strategies bring more eyes to your brand.
It’s All About Video Marketing

People watch an astounding 5 billion videos on YouTube every day and they’re putting in an average of 16 hours a week into viewing online video content. Nearly 85% of people who watch an “explainer” video about a product they’re interested in will make the purchase. Given these stats, it makes sense that video marketing […]

Read More… from It’s All About Video Marketing

Think video is too expensive for small business marketing? It’s not only cost-effective, but easy to get started.
Let’s Talk About Why Videos Are Great for Small Business Marketing

For several years, video has been gaining traction in small business marketing strategies, but if you’re like 40% of small businesses, you still haven’t tried it. You may have great reasons: your voice takes on a robot quality when you’re in front of the camera or you turn into Evan Baxter from Bruce Almighty. Maybe […]

Read More… from Let’s Talk About Why Videos Are Great for Small Business Marketing

Videos for business marketing can help you reach more people for less investment than other formats.
4 Reasons to Use Videos for Business Marketing

Visual marketing has exploded in recent years, with businesses embracing the realization that audiences like to engage with brands in a variety of formats. Using videos for business marketing can help you make better connections with potential customers. Here are four reasons why that’s true: It Builds Trust: You can fake an image. You can […]

Read More… from 4 Reasons to Use Videos for Business Marketing

When creating videos for Facebook, be sure to include captioning for those that watch without sound.
6 Best Practices When Creating Videos for Facebook

A recent survey of 29 marketers about what works best for Facebook ads reveals what you already suspected: video works. But even if you know that creating videos for Facebook is more effective than other types of content, you may need some help getting your strategy going. Should you post longer, deep-dive types of videos, […]

Read More… from 6 Best Practices When Creating Videos for Facebook

Video marketing deepens relationships with the target audience.
Video Marketing Tips for Improved Engagement

We know most small businesses, like yours, are continually seeking out the best marketing tactics to connect with a target audience. Video marketing has proven to be a great asset to organizations looking for improved engagement, driving more traffic to your website and boosting sales. According to Cisco’s annual internet report, 82% of Internet traffic […]

Read More… from Video Marketing Tips for Improved Engagement

Still shying away from video marketing? Consumers say video is their favorite content format.
3 Reasons Why You Should Invest More in Video Marketing

After experiencing an initial explosion in popularity, video marketing has continued to become more valuable as a way to connect with consumers. If you’re a slow warmer to visual content marketing, or if you have started to use video but are still getting used to the format, here are three reasons why you should make […]

Read More… from 3 Reasons Why You Should Invest More in Video Marketing

A great video marketing strategy can help you increase customer engagement with your brand.
5 Formats That Could Play a Key Part in Your Video Marketing Strategy

Creating an effective video strategy begins with a simple guideline if you are just starting out: don’t overthink it. What sounds overwhelming doesn’t have to be, and you can get started with some easy ideas that can be valuable for engaging with your audience. Here are five formats that could be a valuable part of […]

Read More… from 5 Formats That Could Play a Key Part in Your Video Marketing Strategy

Video marketing is simple to implement, especially when you have a few easy guidelines for each type of video.
Your How-To Guide for 5 of the Best Techniques in Video Marketing

Maybe you cringe every time you hear a recording of your voice, or the pressure of getting the setting just right is a bit stressful. But whatever your reasons for not jumping in on video marketing, this guide is all you need to get moving on five of the best formats. Video is popping in […]

Read More… from Your How-To Guide for 5 of the Best Techniques in Video Marketing

Your video marketing should include a plan for SEO and some fresh ideas like the ones listed here.
Let’s Talk About Video Marketing For Lead Generation

In a 2020 survey, 86% of consumers said they would like to see more videos from the brands they like. Video is certainly maintaining the interest of audiences, but it may not be enough to simply put a video up on social media every now and then. Your video marketing requires a more targeted strategy. […]

Read More… from Let’s Talk About Video Marketing For Lead Generation