Marketing Musings

With the right approach to video marketing, your content will boost your brand.
Video Marketing Tips for Engaging With Your Audience

The masses have spoken; video is what they want. According to a Cisco annual Internet report, 82% of consumer Internet traffic will be comprised of video in 2021. That should motivate you to make video marketing a part of your strategy for content distribution if you haven’t already. The beauty of video is its versatility. […]

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Creating videos for social media doesn’t require expensive equipment; a smartphone will do great to start.
3 Things You Should Know About Creating Videos for Social Media

If you haven’t jumped in on the video trend on your social platforms, the time is now because this is one trend that is only growing as a key part of marketing growth for companies across industries. Or maybe creating videos for social media is part of your strategy, but you’re not sure if there […]

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Taking the right steps in video marketing can put positive attention on your brand.
Proving Your Value One Video at a Time

Video marketing comes in many forms, from testimonials to tutorials, interviews to ads. The use of video has shown to vastly improve traffic and lead generation, which is why video marketing is no longer just a piece of your overall marketing plan – it’s become a focal point of it for many organizations. According to […]

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Marketing has always involved smart use of visuals, and drones are upping the ante.
Engage Your Target Audience With Drone Videography Footage

Marketing Efforts Get an Extra Boost With Drones Drone footage has changed the way we approach capturing images in just about any application. Whether it’s for a movie, a commercial, newscasts, a reality television show or for marketing materials — drone videography can help you share your message in a new way. Drones are particularly […]

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Want to see a 160 percent increase in organic traffic? Try using video in your marketing strategy.
Real Estate Video Marketing Provides Great Example of How to Increase Customer Engagement

It’s Time to Add Video to Your Marketing Strategy A component of a marketing strategy that can’t be ignored today is the inclusion of video. Real estate video marketing is a perfect example of an industry that has jumped in with both feet and found the results to be impressive. The reasons are clear: people […]

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Brand engagement is heightened with quality video content, but be ready to grab on to new methods.
Grab Users’ Attention With Quality Video Marketing

Improve Brand Engagement With These Three Marketing Tips It’s difficult to grasp, but Americans spend 11 hours per day watching, listening to and interacting with media. Obviously, there is plenty of content out there ready for consumption, so how can you compete with all of it? Focusing on a more strategic video marketing strategy is […]

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Improving your engagement rate may require some creative posts, like a funny poll or a live video.
Your Word of the Week … Engagement Rate

Social media continues to be a powerful way to connect with your target audience, but if you don’t purposely focus on ways to invite their participation, your engagement rate can suffer. Simply posting content isn’t enough; you need to convert your passive followers to active participants in your posts. Here are a few ways to […]

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SEO strategies pay off when you know your audience and track analytics.
What Changes Can You Make to Your Video Marketing Strategy to Improve Value With Consumers?

SEO Tips That Engage Audiences Given the sheer amount of traffic related to videos on the Internet today, video marketing strategies are evolving faster than ever as more and more organizations strive to improve their engagement with consumers. Improving search engine rankings is about more than just keywords today. Increasingly, videos are being used as […]

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It is key for your marketing strategy to include video content that connects with your target audience.
Is It Time to Reevaluate Your Video Marketing Strategy?

Reach Your Video Marketing Goals With These Tips In 2019, 80% of Internet traffic is expected to be video. According to WordStream, 82% of Twitter users watch video content on that platform, and 45% of people watch more than an hour of video on Facebook or YouTube every week. The age of video marketing is […]

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SEO isn’t just about words anymore – video is making a huge splash.
6 Tips For Creating a Video Marketing Strategy That Will Boost Your SEO

Improve Your SEO With Video Content If you’re looking for a way to engage your target audience, few will argue that utilizing video marketing strategies is a good idea. Video content is exploding with the increase in smartphone usage and platforms like YouTube and Instagram. Today, it’s easier than ever to utilize methods of touching […]

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