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Video marketing professionals know the power of content in creating connections with their audiences.
Why You Should Be Harnessing the Power of Video Marketing

Video made up 82% of all Internet traffic in 2022 and the percentage is expected to be higher as the numbers come in from 2023. Consumers are hungry for information and video is the most efficient way of obtaining it. It’s no wonder that video marketing is part of successful marketing strategies but are you […]

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Short, entertaining and informative content is the best path toward TikTok marketing success.
Tips for Winning Over Gen Z With TikTok Marketing

Every social media channel has its own unique set of best practices. TikTok is no different, and it is key to follow TikTok marketing guidelines if you’re going to make a splash with your audience. But what if your audience falls squarely into the Gen Z demographic? Born between 1997 and 2012, this generation of […]

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Showcase your offerings and connect with your audience through video marketing.
Video Marketing Tips for Increasing Audience Engagement

Video marketing has exploded in response to consumer behavior. Audiences are watching videos on multiple channels for an average of two-plus hours per day and the content created touches on everything from branded stories to how-to videos, case studies with testimonials to thought leadership pieces. Have you taken stock of how aware your potential customers […]

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From increased brand awareness to developing more leads, TikTok marketing efforts really pay off.
Can Your Business Benefit From TikTok Marketing?

There’s no doubt social media offers abundant opportunities for connecting with your target audience. TikTok marketing is a hot topic right now, but is it the right platform to market your business? TikTok gives you the opportunity to create short-form content (videos) that could potentially reach a large audience. With roughly 50 million daily users […]

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Outsource your video marketing needs to a professional and connect with a wider audience on a deeper level.
More Leads and More Sales With Video Marketing

The use of video marketing has skyrocketed. Businesses in a variety of industries use video content as a tool for improving engagement with their target audience. And the consensus is that the effort pays off – marketers are happy with their return on investment. According to the Wyzowl State of Video Marketing Report 2023, 96% […]

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Creating content that moves consumers can be achieved more consistently through video marketing.
Engage a Larger Audience With Video Marketing

It’s no surprise, given the rise of video in so many online platforms, that video marketing is now part of the content strategy for 91% of businesses. The inherent promise of video marketing is that it will help grow revenue, and that’s exactly what it does for businesses with a good video strategy. According to […]

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Don’t make the same mistakes that trip up so many video marketing efforts. Partner with a pro.
Video Marketing Tips for Improved Engagement

Video is powerful in many respects, whether it’s educating the consumer or sparking interest that leads to a purchase. It has evolved rapidly in the past few years and continues to do so. The most recent video marketing trends are focused on short-form video. How are you utilizing video in your company’s strategies? Internet users […]

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Interactive video is a great option for putting a fun spin on your video marketing.
Why You Should Try Interactive Video (And How to Do It!)

Visual marketing continues to be a great way to engage audiences, but if your company hasn’t tried interactive video, this post is what you need to get started. First, let’s discuss why interactive video is a good element to include in your strategy: In a 2022 Hubspot survey, 28% of the 500 participants surveyed said […]

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Video marketing speaks to consumers’ preference for visual learning, but also encourages brand loyalty.
Capture Attention and Create Brand Fans With Video Marketing

Do you ever worry that your content is failing to make a connection with your audience? Companies small and large struggle with this, as content marketing that relates to the target audience can be difficult to nail down. One aspect that can’t be stressed enough is the value of visuals. Video marketing is making waves […]

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Your video marketing strategy will probably incorporate both long and short videos to address different needs.
Should You Focus on Short-Form Video for Your Video Marketing Strategy?

Even if you don’t use TikTok or Instagram to enjoy short-form video, it’s likely that you’ve noticed that short-form videos are becoming a dominant media format. But you can also see why; punchy and often fun, these videos convey complex ideas in a quick hit. Should you be focusing on them in your video marketing […]

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