Marketing Musings

Create content for video marketing that speaks directly to your target audiences’ needs.
Is Video Marketing Effective for B2B Companies?

What is the best way to convert B2B leads into buyers? If you take into account that 95% of consumers say video plays a big role in educating them about products and services they need, then you realize video marketing can be a key tool for conversions. A video can identify a problem common to […]

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Video marketing should always have goals connected to it, so that you know whether your video has succeeded.
4 Steps to Success in Video Marketing

You’ve heard that a new era has dawned in visual content. You don’t need to invest heavily in expensive equipment to jump into video marketing and you know that audiences value authenticity. But that doesn’t mean you simply bust out your smartphone on a random afternoon, making an impromptu video that’s posted before you leave […]

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B2B marketing should include video content to connect with audiences at an emotional level.
Big Brands Like Intel Show How Videos Can Be Key For Your B2B Marketing Strategy

Are you trying to work video into your B2B marketing strategy? This dynamic tool performs a lot of tricks: offering your audience how-to instructions, behind-the-scenes activity at your headquarters or the unboxing of a new product line. It is a unique way to connect with potential customers, allowing you to be authentic and convey a […]

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Video marketing can help you engage audiences at the emotional level.
Boost Consumer Engagement With Video Marketing

Whether you’re trying to generate more leads or simply ramp up your engagement with your target market, relying on the same marketing strategy year after year is not going to yield strong results. In recent years video marketing has become critical to engaging with audiences, so if your strategy hasn’t been updated to include video, […]

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Small business marketing should include video components so you can personalize your message.
YouTube Tips for Your Small Business Marketing

Have you done any marketing on YouTube? You might think that this channel isn’t the right place for your small business marketing because you don’t produce anything that would require the ever-popular “explainer videos,” but you could be missing an opportunity. YouTube is a great space for connecting with your audience in a more personal […]

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B2B marketing that includes videos will bring more eyes on your brand.
Are Videos a Part of Your B2B Marketing?

Ninety-five percent of B2B buyers say they use videos to help inform them before making a purchase. According to a study titled “B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey,” 70% of B2B buyers say video is more useful to them than in-depth reports, webinars, infographics or white papers for creating […]

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With a variety of platforms from which to choose, video marketing is sure to be a hit with your target audience.
Get More Eyes on Your Brand With Video Marketing

Video might have started as a fad, then developed into a hot trend, but for a while now, video marketing has been a go-to strategy for bringing more eyes to a brand. It’s estimated that users have doubled the amount of video they consume since 2018, according to a survey by Wyzowl. It’s a sure […]

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Using social media and YouTube is a go-to strategy for a strong video marketing strategy.
Create Valuable Content for Higher Returns With Video Marketing

It’s estimated that by 2022, more than 80% of Internet traffic will be videos. According to Cisco, that’s 15 times higher than it was in 2017. Part of that increase is due to consumers relying on video to make informed choices on products and services they purchase, which is why businesses have year after year […]

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Video marketing strategies bring more eyes to your brand.
It’s All About Video Marketing

People watch an astounding 5 billion videos on YouTube every day and they’re putting in an average of 16 hours a week into viewing online video content. Nearly 85% of people who watch an “explainer” video about a product they’re interested in will make the purchase. Given these stats, it makes sense that video marketing […]

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Think video is too expensive for small business marketing? It’s not only cost-effective, but easy to get started.
Let’s Talk About Why Videos Are Great for Small Business Marketing

For several years, video has been gaining traction in small business marketing strategies, but if you’re like 40% of small businesses, you still haven’t tried it. You may have great reasons: your voice takes on a robot quality when you’re in front of the camera or you turn into Evan Baxter from Bruce Almighty. Maybe […]

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