Marketing Musings

Your video marketing may increase conversions with just a six second video.
Six Seconds: How to Utilize The New Trend in Video Marketing

Six-second clips are the new trend in video marketing, as platforms like Tik Tok, SnapChat and Instagram Stories all push the short format video. That six seconds of video may be short, but it also can be powerful. It’s six-seconds of persuasion, brand awareness or moving your lead to the next step, a tall order […]

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Video marketing, when done correctly, creates sense of empathy in viewers.
Your Way to Success With Storytelling

Video marketing has become a central topic as people using social media platforms are devouring videos of all kinds. Videos can turn your landing page into a conversion machine. If your videos aren’t drumming up much interest, it may be time to address your approach to storytelling. Video marketing experts agree that when you focus […]

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Videos for social media should be built around a compelling story.
Cater to the Needs of Your Audience With Videos for Social Media

Creating engaging visuals for social media posts has been a go-to tactic for generating more interest in your brand, but have you considered going live?  Videos for social media are increasingly focused on live content and the benefits can be key for your company. If you’ve been creating 15-second videos and want to extend that […]

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Video marketing should always begin with a clear goal and a way to measure success.
6 Common Mistakes in Video Marketing

Google research shows that 55% of consumers consult a video before making a purchase. And marketers improve their leads by 66% when they use video marketing as part of their strategy. So how can you effectively use this tool to see the best return on investment (ROI)? If you want to see strong results with […]

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Getting started with video for business marketing requires very little investment or equipment.
5 Reasons to Try Videos for Business Marketing

You feel an urge to duck and hide every time your aunt pulls out her Polaroid, and you cringe at the sound of your recorded voice. You’re not exactly a ham, but don’t let that stop you from trying videos for business marketing. The qualities that make you avoid the spotlight may be exactly what […]

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With the right approach to video marketing, your content will boost your brand.
Video Marketing Tips for Engaging With Your Audience

The masses have spoken; video is what they want. According to a Cisco annual Internet report, 82% of consumer Internet traffic will be comprised of video in 2021. That should motivate you to make video marketing a part of your strategy for content distribution if you haven’t already. The beauty of video is its versatility. […]

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Creating videos for social media doesn’t require expensive equipment; a smartphone will do great to start.
3 Things You Should Know About Creating Videos for Social Media

If you haven’t jumped in on the video trend on your social platforms, the time is now because this is one trend that is only growing as a key part of marketing growth for companies across industries. Or maybe creating videos for social media is part of your strategy, but you’re not sure if there […]

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Taking the right steps in video marketing can put positive attention on your brand.
Proving Your Value One Video at a Time

Video marketing comes in many forms, from testimonials to tutorials, interviews to ads. The use of video has shown to vastly improve traffic and lead generation, which is why video marketing is no longer just a piece of your overall marketing plan – it’s become a focal point of it for many organizations. According to […]

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Marketing has always involved smart use of visuals, and drones are upping the ante.
Engage Your Target Audience With Drone Videography Footage

Marketing Efforts Get an Extra Boost With Drones Drone footage has changed the way we approach capturing images in just about any application. Whether it’s for a movie, a commercial, newscasts, a reality television show or for marketing materials — drone videography can help you share your message in a new way. Drones are particularly […]

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Want to see a 160 percent increase in organic traffic? Try using video in your marketing strategy.
Real Estate Video Marketing Provides Great Example of How to Increase Customer Engagement

It’s Time to Add Video to Your Marketing Strategy A component of a marketing strategy that can’t be ignored today is the inclusion of video. Real estate video marketing is a perfect example of an industry that has jumped in with both feet and found the results to be impressive. The reasons are clear: people […]

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