Marketing Musings

Drone videography brings compelling images to marketing efforts.
Provide Unique Perspectives of Your Brand With Drone Videography

It wasn’t long ago that producing video and images took a clunky, shoulder-mounted camcorder or a 35 mm camera, both requiring expensive film and processing fees. Smart, mobile devices now afford the luxury of instant, high-quality images and video with drone videography, providing stunning visuals that can help your brand shine. Drone videography provides a […]

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5 Reasons to Use Interactive Video

Remember Choose Your Own Adventure books? Relaunched in 2005, there are 270 million books in print and they are available in 40 languages. It is the 4th most popular children’s book series of all time. If you have fond memories of reading and rereading these books, you’ll love the concept of interactive video. Just like […]

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Thinking about producing videos for your business marketing? You’re on the right track for attracting new customers.
The Benefits of Videos for Your Business Marketing

Today almost 80% of online traffic is video-related. Even text-heavy Twitter posts with video get a 33% boost over text-only posts. It makes perfect sense that videos as a part of your business marketing are also gaining traction as a strategy for improved engagement. Effective video content tells a story, which is foundational for your […]

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Video marketing is an ever-changing format. Make sure you are using the current best practices.
Are You Lagging Behind With Video Marketing?

Marketing trends move fast and change quickly, and if you’re finding yourself needing to stop and catch your breath, you can do so while getting some fresh perspective on your video marketing campaign. Sure, you’ve got a stitch in your side and you’ve discovered a new pain where you didn’t even know you had a […]

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If your video marketing strategy is getting stale, use this guide to put some energy back into your campaigns.
Your Guide to Rejuvenating Your Video Marketing Strategy

Think about the last time you watched a YouTube video and the introductory ad popped up. What did you do, skip it? Or did you allow it to play? Thinking about what your action was and why you did it can be a good first step to breathing new life into your video marketing strategy. […]

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What’s driving engagement with marketers and customers? The answer is video marketing.
Video Marketing Captures the Attention of Consumers

Marketing strategies that include the visual powerhouse that video brings to the mix are connecting with consumers across all industries. But when social media feeds are crowded with visual content how do you make sure yours doesn’t get lost? You need a well-thought-out plan that considers many different variables and pain points of consumers so […]

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Obtain an improved visual effect with drone photography and engage with more followers.
Capture Visuals That Draw Consumers in With Drone Photography

Creating captivating visuals has always been a great way to entice consumers. Additionally, with technology constantly evolving, there are more options available for creating better visuals than ever. Drone photography is one of the newest avenues for creating more successful marketing content – but is it an option for your company? While the military has […]

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Your marketing strategy will benefit from including video, but you need a solid strategy.
3 Formats to Include in a Solid Video Marketing Strategy

The Content Marketing Institute just released its 2022 Content Marketing and Visual Storytelling Survey, and there’s clear information about the future of video content and its role in your marketing strategy: 73% of marketers say video is growing in importance. But 88% say they aren’t using video to its full potential. So, what’s needed? According […]

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Video marketing is expected to expand in 2023, but many companies aren’t ready.
The Most Coveted Part of Video Marketing

A dedicated videographer? Better equipment? Nope. The thing that companies wish they had most is a solid video marketing strategy. That’s one of the major findings of the 2022 Video & Visual Storytelling Survey conducted by the Content Marketing Institute. The survey revealed that only 12% of respondents believe their team is making the most […]

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Outsource your video marketing needs to a professional and reap the rewards.
Video Marketing Can Help You Gain Trust With Consumers

Building trust with customers ranks high on the list of goals for companies that want to improve sales. You gain a competitive edge when you gain the trust of customers and gaining that edge is often one of the more difficult aspects of bringing in new customers. Video marketing has increasingly played a large role […]

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