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It wasn’t long ago that producing video and images took a clunky, shoulder-mounted camcorder or a 35 mm camera, both requiring expensive film and processing fees. Smart, mobile devices now afford the luxury of instant, high-quality images and video with drone videography, providing stunning visuals that can help your brand shine. Drone videography provides a […]
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Remember Choose Your Own Adventure books? Relaunched in 2005, there are 270 million books in print and they are available in 40 languages. It is the 4th most popular children’s book series of all time. If you have fond memories of reading and rereading these books, you’ll love the concept of interactive video. Just like […]
Today almost 80% of online traffic is video-related. Even text-heavy Twitter posts with video get a 33% boost over text-only posts. It makes perfect sense that videos as a part of your business marketing are also gaining traction as a strategy for improved engagement. Effective video content tells a story, which is foundational for your […]
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Marketing trends move fast and change quickly, and if you’re finding yourself needing to stop and catch your breath, you can do so while getting some fresh perspective on your video marketing campaign. Sure, you’ve got a stitch in your side and you’ve discovered a new pain where you didn’t even know you had a […]
Read More… from Are You Lagging Behind With Video Marketing?
Think about the last time you watched a YouTube video and the introductory ad popped up. What did you do, skip it? Or did you allow it to play? Thinking about what your action was and why you did it can be a good first step to breathing new life into your video marketing strategy. […]
Read More… from Your Guide to Rejuvenating Your Video Marketing Strategy
Marketing strategies that include the visual powerhouse that video brings to the mix are connecting with consumers across all industries. But when social media feeds are crowded with visual content how do you make sure yours doesn’t get lost? You need a well-thought-out plan that considers many different variables and pain points of consumers so […]
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Creating captivating visuals has always been a great way to entice consumers. Additionally, with technology constantly evolving, there are more options available for creating better visuals than ever. Drone photography is one of the newest avenues for creating more successful marketing content – but is it an option for your company? While the military has […]
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The Content Marketing Institute just released its 2022 Content Marketing and Visual Storytelling Survey, and there’s clear information about the future of video content and its role in your marketing strategy: 73% of marketers say video is growing in importance. But 88% say they aren’t using video to its full potential. So, what’s needed? According […]
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A dedicated videographer? Better equipment? Nope. The thing that companies wish they had most is a solid video marketing strategy. That’s one of the major findings of the 2022 Video & Visual Storytelling Survey conducted by the Content Marketing Institute. The survey revealed that only 12% of respondents believe their team is making the most […]
Building trust with customers ranks high on the list of goals for companies that want to improve sales. You gain a competitive edge when you gain the trust of customers and gaining that edge is often one of the more difficult aspects of bringing in new customers. Video marketing has increasingly played a large role […]
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