The end of the year is right around the corner, and before you finalize your budget, you may want to examine the role that video marketing will play in your strategy in the upcoming months.
Video has become the preferred content format for consumers, and you may find that it needs a bigger part of your time and resources. There are a few reasons why it makes sense to focus more on video marketing for 2025:
Emotional Connection: It’s easier to convey a full range of emotions with a video. You can add in a lot of humor, for instance, while still consistently conveying your trustworthiness, a key part of your brand identity. Video allows you to show facial expressions, vary the tones in your words or use music to relate to your audiences. It can be done with other content formats, but video does it on a deeper level.
How-To Videos Offer Great Value: Are there features on your product that your audiences don’t know about? Maybe you have a service that distinguishes your brand, but you aren’t sure your customers even know about it. Video is a great way to share the inside information about your products or services that help your customers.
It’s Good for SEO: Google’s algorithms tend to favor sites that regularly update their content, because that signals to Google that you are committed to sharing valuable information with audiences. Video marketing prioritizes your site even further because you demonstrate an understanding that video is the preferred format of your audiences and you are a forward-focused brand. If you produce new content relatively often, you’ll see a jump in your rankings.
It’s a Good Fit for Your Social Strategy: If you’ve also been trying to engage more with audiences on social media, video marketing is a great avenue. It is more engaging than some other types of content, and it’s easily shareable on platforms.
Build Credibility: Video marketing allows your audiences to get to know you in a way that helps them see your authenticity and trustworthiness. When you shoot a video in your office, for example, the visibility of your physical location builds your credibility as a business with roots. A video allows people to form an opinion about the people and values behind the brand and whether it’s a good match for their needs.
If you’re new to video marketing or if it’s just not something you like to work with, you’re not alone. SJC Marketing helps companies like yours create video content that is engaging, fun and tells a good story. Contact us to get started!