Lead Forensics

Marketing Musings

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Graphic Design and Credibility: Consumers Value Professional Design

Given the sheer volume of content today, you need to make an impression that puts your content ahead of others. Did you know that the average user will give a website six seconds to impress them enough to stay or turn them off enough to click out of the site and onto a competitor? This […]

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The Power of Video Marketing

Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text-only content. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]

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Enhance Brand Awareness With Video Marketing

Humans have always been highly visual, but as technology caught up to the digital demands video requires, consumers have made it clear that their preference for absorbing content focuses largely on videos. It’s no surprise then that video marketing has captured the attention of companies small and large, but getting it right requires understanding your […]

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Video Marketing is King: Make an Emotional Connection With Your Audience

The use of video marketing is proving to be useful in increasing engagement with consumers across all industries. Your audience is drawn in through captivating visuals that educate, inform and even entertain. From a marketing perspective, video is key because of what it does for retention rates, which can translate to higher sales. Video enhances […]

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Reap the Rewards Offered With Video as a Part of Your Digital Marketing Strategy

Are you like the many business leaders who have yet to incorporate video fully into your digital marketing strategy? Despite the success others are experiencing with video marketing, maybe your lack of time has you feeling a bit behind the curve on this key platform. It might seem daunting or challenging, but using video adds […]

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Video Marketing Is Focused on Short-Form Video in 2024

There is a time and a place for long-form video, but consumers today are more into short-form video, as creators report seeing 2.5 times the engagement with their shorter videos. Being concise – 15 seconds to be exact – is taking video marketing strategies into new territory. Research shows that 85% of viewers prefer a […]

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Why Your Brand Needs Professional Photography

When it’s time to gather headshots for your “About Us” page on your website, or when you need updated photos of each of your products, you might be tempted to forego professional photography. Whether it’s your staff member with the newest smartphone or a friend who happens to have a nice camera, there are always […]

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Video marketing professionals know the power of content in creating connections with their audiences.
Why You Should Be Harnessing the Power of Video Marketing

Video made up 82% of all Internet traffic in 2022 and the percentage is expected to be higher as the numbers come in from 2023. Consumers are hungry for information and video is the most efficient way of obtaining it. It’s no wonder that video marketing is part of successful marketing strategies but are you […]

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Short, entertaining and informative content is the best path toward TikTok marketing success.
Tips for Winning Over Gen Z With TikTok Marketing

Every social media channel has its own unique set of best practices. TikTok is no different, and it is key to follow TikTok marketing guidelines if you’re going to make a splash with your audience. But what if your audience falls squarely into the Gen Z demographic? Born between 1997 and 2012, this generation of […]

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Outsource your video marketing needs to a professional and connect with a wider audience on a deeper level.
More Leads and More Sales With Video Marketing

The use of video marketing has skyrocketed. Businesses in a variety of industries use video content as a tool for improving engagement with their target audience. And the consensus is that the effort pays off – marketers are happy with their return on investment. According to the Wyzowl State of Video Marketing Report 2023, 96% […]

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