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Marketing Musings

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How Professional Photography Communicates Your Brand Message

Enhancing your brand’s image is a priority as you create marketing content, and among the most powerful tools you have in reaching that goal is professional photography. Many businesses utilize stock images or make the best use of their smartphone features, which is a great way to include visual content. But there are situations where […]

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A person sits at a laptop on a wood table. The laptop's screen has the words "video marketing" across the top, with several videos shown below the words.
Is Video Marketing a Part of Your Strategy?

Consumers have made their preferences clear and visual content tops the list. And it’s not just for entertainment – the vast majority of consumers say watching product videos aids in their decision to buy a product. As you plot ahead in your content strategy, make sure video marketing plays a role in your campaign. There […]

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Why You Should Bump Up Your Investment in Video Marketing Next Year

The end of the year is right around the corner, and before you finalize your budget, you may want to examine the role that video marketing will play in your strategy in the upcoming months. Video has become the preferred content format for consumers, and you may find that it needs a bigger part of […]

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Find New Ways to Connect With Customers Through Video Marketing

The continued increase in popularity of video content directly correlates to the preferences of consumers who demand more digestible ways of absorbing content. Do you need a few pointers in getting your video marketing strategy going? We’ve got key information for you to consider. Last year, it was reported that 86% of marketers were using […]

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Goodbye to Boring: New Life for B2B Marketing

Do you want to read long, boring content? Nope. Neither does your target audience. If you’ve been working on the assumption that B2B marketing is the all-business cousin of that party girl B2C marketing, it’s time to give your marketing a makeover. And we have just the thing. It’s video marketing. And it’s not just […]

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Graphic Design and Credibility: Consumers Value Professional Design

Given the sheer volume of content today, you need to make an impression that puts your content ahead of others. Did you know that the average user will give a website six seconds to impress them enough to stay or turn them off enough to click out of the site and onto a competitor? This […]

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The Power of Video Marketing

Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text-only content. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]

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Enhance Brand Awareness With Video Marketing

Humans have always been highly visual, but as technology caught up to the digital demands video requires, consumers have made it clear that their preference for absorbing content focuses largely on videos. It’s no surprise then that video marketing has captured the attention of companies small and large, but getting it right requires understanding your […]

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Video Marketing is King: Make an Emotional Connection With Your Audience

The use of video marketing is proving to be useful in increasing engagement with consumers across all industries. Your audience is drawn in through captivating visuals that educate, inform and even entertain. From a marketing perspective, video is key because of what it does for retention rates, which can translate to higher sales. Video enhances […]

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Reap the Rewards Offered With Video as a Part of Your Digital Marketing Strategy

Are you like the many business leaders who have yet to incorporate video fully into your digital marketing strategy? Despite the success others are experiencing with video marketing, maybe your lack of time has you feeling a bit behind the curve on this key platform. It might seem daunting or challenging, but using video adds […]

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