Marketing Musings

Your marketing strategy will benefit from including video, but you need a solid strategy.
3 Formats to Include in a Solid Video Marketing Strategy

The Content Marketing Institute just released its 2022 Content Marketing and Visual Storytelling Survey, and there’s clear information about the future of video content and its role in your marketing strategy: 73% of marketers say video is growing in importance. But 88% say they aren’t using video to its full potential. So, what’s needed? According […]

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Video marketing is expected to expand in 2023, but many companies aren’t ready.
The Most Coveted Part of Video Marketing

A dedicated videographer? Better equipment? Nope. The thing that companies wish they had most is a solid video marketing strategy. That’s one of the major findings of the 2022 Video & Visual Storytelling Survey conducted by the Content Marketing Institute. The survey revealed that only 12% of respondents believe their team is making the most […]

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Outsource your video marketing needs to a professional and reap the rewards.
Video Marketing Can Help You Gain Trust With Consumers

Building trust with customers ranks high on the list of goals for companies that want to improve sales. You gain a competitive edge when you gain the trust of customers and gaining that edge is often one of the more difficult aspects of bringing in new customers. Video marketing has increasingly played a large role […]

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Create content for video marketing that speaks directly to your target audiences’ needs.
Is Video Marketing Effective for B2B Companies?

What is the best way to convert B2B leads into buyers? If you take into account that 95% of consumers say video plays a big role in educating them about products and services they need, then you realize video marketing can be a key tool for conversions. A video can identify a problem common to […]

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Include professional photography in your marketing strategy to improve your SEO and improve conversion rates.
Professional Photography Gives You a Marketing Boost

Humans process images almost 60,000 times faster than text. When you consider that people remember about 10% of information three days after reading it, compared to remembering 65% of what they saw in an image, you quickly understand how important professional photography could be to your marketing success. The power of images as a part […]

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Video marketing should always have goals connected to it, so that you know whether your video has succeeded.
4 Steps to Success in Video Marketing

You’ve heard that a new era has dawned in visual content. You don’t need to invest heavily in expensive equipment to jump into video marketing and you know that audiences value authenticity. But that doesn’t mean you simply bust out your smartphone on a random afternoon, making an impromptu video that’s posted before you leave […]

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B2B marketing should include video content to connect with audiences at an emotional level.
Big Brands Like Intel Show How Videos Can Be Key For Your B2B Marketing Strategy

Are you trying to work video into your B2B marketing strategy? This dynamic tool performs a lot of tricks: offering your audience how-to instructions, behind-the-scenes activity at your headquarters or the unboxing of a new product line. It is a unique way to connect with potential customers, allowing you to be authentic and convey a […]

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Video marketing can help you engage audiences at the emotional level.
Boost Consumer Engagement With Video Marketing

Whether you’re trying to generate more leads or simply ramp up your engagement with your target market, relying on the same marketing strategy year after year is not going to yield strong results. In recent years video marketing has become critical to engaging with audiences, so if your strategy hasn’t been updated to include video, […]

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B2B marketing that includes videos will bring more eyes on your brand.
Are Videos a Part of Your B2B Marketing?

Ninety-five percent of B2B buyers say they use videos to help inform them before making a purchase. According to a study titled “B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey,” 70% of B2B buyers say video is more useful to them than in-depth reports, webinars, infographics or white papers for creating […]

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Bring in an expert to assist you in creating better video marketing content.
Step Up Your Video Marketing Today

The influence that video has on viewers is powerful. Video marketing has grown to the point where the vast majority of businesses are utilizing it as a tool for reaching consumers. Video’s biggest advantage is that it allows you to connect to your target audience in ways other marketing strategies don’t. There’s a definite emotional […]

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