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Visual marketing continues to be a great way to engage audiences, but if your company hasn’t tried interactive video, this post is what you need to get started. First, let’s discuss why interactive video is a good element to include in your strategy: In a 2022 Hubspot survey, 28% of the 500 participants surveyed said […]
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In the push and pull of content types that capture the attention of consumers, video and static images take center stage. Social media marketing strategies evolve often, and in 2023 static images deserve more attention. Video is still important to your strategy but if you have completely replaced static images with video, it’s time to […]
Read More… from The Benefits of Using Static Images in Social Media Marketing
Do you ever worry that your content is failing to make a connection with your audience? Companies small and large struggle with this, as content marketing that relates to the target audience can be difficult to nail down. One aspect that can’t be stressed enough is the value of visuals. Video marketing is making waves […]
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If you have been around since the beginning of the digital age, you might be surprised to realize that LinkedIn is in its 21st year of operation. A lot has changed since 2002 and your B2B marketing could get a boost by taking a fresh look at how you’re utilizing LinkedIn. There was a time […]
Read More… from B2B Marketing Strategies for Engaging a Bigger Audience
Even if you don’t use TikTok or Instagram to enjoy short-form video, it’s likely that you’ve noticed that short-form videos are becoming a dominant media format. But you can also see why; punchy and often fun, these videos convey complex ideas in a quick hit. Should you be focusing on them in your video marketing […]
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If you’ve shopped real estate lately you’ve seen plenty of footage from a drone. Roughly 80% of agents use drones to showcase their properties, but you don’t have to be in real estate to benefit from drone videography. Hotels and resorts, gym and fitness centers, restaurants, entertainment and media – businesses of all types and […]
Read More… from Drone Videography: Why Are So Many Companies Using It?
Video marketing has become so integrated with the online experience that when you are planning your strategy, you may not know where to start. For instance, TikTok has pushed so many videos to short formats that you may be wondering if that’s the only route to go. And you may have heard that captions are […]
Read More… from 6 Stats You Need Before You Plan Your Video Marketing Strategy
Using visuals in your content marketing helps you boost engagement. Your outreach is all about making connections, which is what the right visuals help you achieve. From gaining more organic visibility to helping to drive leads and capturing the short attention spans of your target audience, utilizing visuals is a valuable part of your marketing. […]
Read More… from Including Visuals as a Part of Your Content Marketing Drives Better Engagement
The rapid evolution of technology in photography has changed companies’ ability to showcase what they do. Professionals working today were once tied to bulky film cameras before easing into digital technology, and now mirrorless digital cameras are the norm. Drone photography has also grown immensely, providing perspectives that were once unthinkable. Even the smallest companies […]
If you have been wondering what the benefits could be if you were to start making video one of your go-to formats for your B2B marketing, here are some to start with: Better Engagement: Video is engaging. It makes it easy to absorb information and stay focused and it’s more interactive than a text-only content […]
Read More… from Should You Prioritize Video in Your B2B Marketing Strategy?