Marketing Musings

Professional photography unlocks new potential for your company.
Professional Photography Helps Your Brand Shine

Consumers are always on the lookout for value, and as your company strives to find new strategies to make a difference in the eyes of the consumer, consider the importance of visuals in the purchasing process. The right photographer reveals the importance of the visual aesthetic in relation to creating value for consumers, and it […]

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Still shying away from video marketing? Consumers say video is their favorite content format.
3 Reasons Why You Should Invest More in Video Marketing

After experiencing an initial explosion in popularity, video marketing has continued to become more valuable as a way to connect with consumers. If you’re a slow warmer to visual content marketing, or if you have started to use video but are still getting used to the format, here are three reasons why you should make […]

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Professional photography should be a critical component to your marketing strategy.
The Impact Professional Photography Can Have For Your Brand

With 77% of Americans owning smartphones, the vast majority of the population has a camera in their pocket. These cameras continue to improve as manufacturers upgrade the hardware and software in each new release. Despite the fact that the image quality is good, it can’t match what professional photography can do for your brand. Professional […]

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Video marketing should always begin with a clear goal and a way to measure success.
6 Common Mistakes in Video Marketing

Google research shows that 55% of consumers consult a video before making a purchase. And marketers improve their leads by 66% when they use video marketing as part of their strategy. So how can you effectively use this tool to see the best return on investment (ROI)? If you want to see strong results with […]

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Visual search is key for younger generations, creating a marketing disruption.
Which Digital Marketing Trend is Really Big in 2019?

The Facts on Visual Search If you’ve been reading all the beginning-of-the-year guesses about which digital marketing trend will be the hottest in 2019, you’ve likely come upon a few articles about visual search, and there is some data to back up these claims. Research from ViSenze, a company powering visual commerce, found that 62% […]

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A marketing strategy that doesn’t include visuals may miss the mark with your target audience.
Content Marketing Get’s Visual

Don’t Leave Visuals Out of Your Marketing Strategy Using visuals in content marketing has fast become a vital component of any successful marketing strategy. Almost three-quarters of marketers are currently engaged in utilizing visual content in their social media outreach, and senior marketers subscribe to the fact that photography rates anywhere from important to crucial […]

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Text-only content marketing is oh-so-2010! Get up-to-date with visual content.
Stuck on Text? Tips for Including Visuals in Your Content Marketing

Your Content Needs to be More Visual for Increased Engagement Think about the last time you gave up reading a blog. It initially looked so interesting, with a compelling headline and a promise of information that could be life-changing. Halfway through the blog, you realized your mind was wandering, and you never finished reading the […]

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Creating Engaging Visual Content with SJC Marketing

Are you stuck in a rut with your content marketing? If your content marketing is all text; with white papers, blogs and e-books, it’s time to include the visual as a part of your marketing strategy. Whether it’s live video posts on social media, images that liven up a blog post or an infographic in […]

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Visual Media Can Create More Engagement for Nonprofits on Social Media Channels

What visual media are you using to attract your audience? Visual aspects on social media can be a huge opportunity for nonprofit organizations (NPOs). There is so much noise online for consumers and that makes graphics essential to get your message across, placing more importance on visual media. Ninety-three percent of all human communication we […]

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Social Media: Focusing on Visual Content

Whether they are videos, photos, infographics, charts, memes or comics, visual media is taking over. Quality graphics are important on company websites and social media accounts in order to grab attention and portray value to the viewer. People are bombarded with information and it is faster for us to process visuals than text. Don Sadler […]

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