The use of video marketing has skyrocketed. Businesses in a variety of industries use video content as a tool for improving engagement with their target audience. And the consensus is that the effort pays off – marketers are happy with their return on investment.
According to the Wyzowl State of Video Marketing Report 2023, 96% of marketers say they are using video marketing more now than at any point in the past nine years.
What companies say they get out of video marketing:
- Improved lead development
- A direct and positive impact on sales
- Users have a better understanding of products after viewing videos
- 70% of marketers who didn’t use video in 2022 planned to in 2023
- YouTube is the most widely used platform followed by Facebook and LinkedIn
There are innumerable ways in which video can be used, as each business differs and the approach to creating video content can be unique as well. Building your content plan around your target audience’s needs is the way to get the most out of your efforts.
Capture Attention
It’s difficult to gain the eyes and ears of consumers today, as they are inundated with information. It’s good to know they will consume video content far more readily than any other content type.
The added perk is that consumers will retain the information they receive in a video far better than they do from text alone. Furthermore, studies show that 25% of consumers quickly lose interest in marketing content if it does not include video, which is another reason to make it part of your marketing strategy.
Build Loyalty With Video Marketing
One of the biggest goals in any marketing effort is to engage your target audience. You do that by helping consumers realize they share something in common with your brand. Videos are one of the fastest, most engaging ways of establishing that connection and when it happens, you’ve got a loyal follower and long-term customer.
One of the most effective ways to build loyalty is to tell a story. That story can be anything from the history of your brand to a behind-the-scenes look at how your organization operates to a video about how your product or service has impacted the life of a customer. Any story that creates a bond with your target audience will be impactful and build loyalty, so your only limit is your imagination.
Build Your Lead List
Did you know that customers are 50% more likely to open emails that include a video link? In your next email campaign, consider using video to help improve your open rates. Also, strong video content has a call to action that will prompt the viewer to take the next step, and this is the perfect opportunity to make that step the one where they share their contact information with you.
Need assistance with your video marketing? Contact us at SJC because we create marketing strategies around video on a daily basis and we can help you get more out of your efforts.