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Getting to the bottom of what works and what doesn’t in content marketing involves trial and error, poring over analytics and doing consumer research. A six-month study by Search Engine Land shows that custom infographics can significantly boost SEO campaigns. The study of 47 articles posted on a site providing accounting education resources found that […]
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Short-form video has evolved beyond social media entertainment to become a powerful marketing tool that helps consumers discover products and services that meet their needs. In addition to educating audiences about product value and functionality, video marketing also enables brands to strengthen their image and build stronger connections with consumers. Studies show that 82% of […]
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By the time summer rolls around, you’ve probably eaten a few burgers. Maybe a ballpark dog or two. And even if you’re not the one who’s usually minding the grill at your house, you probably know a thing or two about what you like. The same is true of marketing; even if you’re not a […]
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You strive to build trust and you know content marketing is one of the most effective ways to do it. When guided by a clear strategy, you gain brand authority and build a foundation for long-term growth. If there is one component that you need to pay particular attention to, it’s that quality will always […]
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If your B2B marketing efforts are losing visibility, it may be time to reassess your strategy and shift toward more targeted, personalized content. Engagement and visibility require capturing the attention of an increasingly saturated audience. This means diversifying your content mix, refining your SEO approach, leveraging video strategically and prioritizing the development of customer trust. […]
Read More… from How Your B2B Content Can Capture Attention in a Crowded Digital Landscape
“Snackable” video marketing content is in high demand. Consumers have shifted further away from long-form content in favor of short videos. Five or six years ago, when TikTok was gaining speed, analysts said short-form video was just a fad. They said it would plateau, but the opposite is true. For example, Instagram Reels is where […]
Your competitors are constantly engaging your target audience with content. How can your message stand out amidst the noise? The key is authenticity. Authenticity is being genuine, transparent and letting your brand’s personality shine through. Today’s audience is savvy and selective. Consumers are quick to recognize overly promotional content or AI generated content. They naturally […]
Read More… from Authenticity in Marketing: The Key to Trust and Engagement
10…9….8…7…Watching the ball drop in Times Square on New Year’s Eve is an American tradition. For well over 100 years, crowds have gathered to watch this universally recognized symbol signal that it’s time to begin anew. Here are a few fun facts you may not know about the ball drop: It began as a 1907 […]
Consumers are highly perceptive and quick to recognize content that is both informative and genuine, which is why leading with thought leadership matters. When your expertise shapes your content creation, you lay the groundwork for increased website traffic and greater brand visibility. Gaining Trust According to a recent report, 86% of consumers say they are […]
Read More… from Content Creation and Thought Leadership: A Symbiotic Relationship
You’ve just finished a website update, and now you’re considering whether you should be updating your content, as well. While staying current with design trends is important, it’s equally critical to focus on your website content. Your content should clearly define and reinforce your brand’s voice while establishing credibility—arguably the most important factor for gaining […]
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