Marketing Musings

There are many benefits to maintaining an ethical and consistent data-driven marketing strategy.
Data-Driven Marketing Without Manipulation

Using data the right way can help your company engage with your target audience in a highly effective way. Data-driven marketing is key to making vital connections that can turn into loyal customers. You may find that you have more data than you know what to do with, but when used intentionally, data-driven marketing can […]

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Your marketing strategy must make an emotional connection without manipulating your audience.
Marketing Without Manipulation: A How-To Guide

Have you ever had to wipe away tears after a commercial? You feel sort of silly. It’s just marketing, after all. You quickly reach for a tissue and wipe away the evidence. Whether it’s Folgers’ “Peter Comes Home for Christmas” or the famous “I’d Like to Buy the World a Coke” commercial, there are brands […]

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User-generated content is the great humanizer. Find out how to implement it in your strategy.
Have You Implemented User-generated Content Into Your Marketing Strategy?

You’ve likely heard some buzz about user-generated content but maybe you haven’t really figured out the best way to utilize it for your brand. Here are three tips to take your user-generated content to the next level, as well as a couple of examples of brands that are exceptionally great at user-generated content: Think Beyond […]

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A great content marketing strategy finds ways to engage audiences through value-added pieces.
4 Steps to Better Content Marketing

You’ve been working at your content marketing for a while, posting regular blogs and producing video content, even throwing in an infographic here and there. But it’s not producing the results you anticipated, and you’re wondering why. Here are four steps you can take to update your content marketing strategy: Change Your Voice: In this […]

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Implement data analytics and make fact-based decisions in your marketing strategy.
What Data Can Do for Your Marketing Strategy

The utilization of digital technology for data insights and analytics has led data to become an integral player in the marketing strategy of companies large and small. The question is, are you getting the most you can out of your data? Data and Social Strategies To know whether your social media strategy is successful, for […]

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Creativity isn’t just about coming up with logos and taglines; it’s also about context in your marketing strategy.
3 New Ways to Think About Creativity in Your Marketing Strategy

It’s often been said that marketing is both an art and a science. You need both the attention-getting punch of perfect storytelling and a way to measure whether that story was heard. You need the outside-the-box ideas as well as the carefully constructed metrics. Your marketing strategy needs creativity that’s applied to both the art […]

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The value of content marketing can’t be overstated. Your efforts here will pay off.
3 Reasons Why You Should Invest in Content Marketing

Why do you need content marketing in your strategy for reaching your marketing goals? Is it worth the effort? According to the “State of Content Marketing 2022,” 97% of organizations use content marketing. Why? Because it is what consumers want. Consumers don’t engage with brands that just produce sales ads. Instead, successful marketing focuses on […]

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What’s driving engagement with marketers and customers? The answer is video marketing.
Video Marketing Captures the Attention of Consumers

Marketing strategies that include the visual powerhouse that video brings to the mix are connecting with consumers across all industries. But when social media feeds are crowded with visual content how do you make sure yours doesn’t get lost? You need a well-thought-out plan that considers many different variables and pain points of consumers so […]

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Santa is the ultimate example of great marketing. He’s definitely penetrated the market.
What You Can Learn About Marketing From…Santa?

When it comes to marketing genius, it’s hard to find a brand quite as effective as Santa Claus. Think about the kind of market power Santa has: Santa can get kids to behave…or at least think about it. We sing songs about him and put his likeness all over the place every year. Has anyone […]

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Identifying a problem, or pain point, is a great place to start your content marketing strategy.
Using Content Marketing to Launch a New Product

If you’ve never implemented content marketing as a strategic technique in your business, there are a few good reasons you should invest in it: Brand Awareness: Regularly publishing valuable content helps your brand name become more known Building a Reputation: As you gain a voice in your industry, buyers will begin to think of your […]

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