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Marketing Musings

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Quality Marketing Is an Investment

Ignoring your marketing budget for a short time can feel freeing. PPC ads? Sure! A new direct mail campaign? Why not? It’s a lot of fun until expense reports are due and you’re getting a few questions from your friends in accounting. If you’ve blown your budget in the past, you know how easy it […]

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Unlocking Success With Content Marketing in 2025

Just when you think your content marketing strategy is as solid as a rock, you learn that something you thought was a best practice turned out to be a fad, such as excessive gamification, canned voiceovers or empty buzzwords, to name a few. It’s always smart to evaluate your approach to content marketing and how […]

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The Benefits of SEO You Can’t Ignore

Some refer to search engine optimization (SEO) as the “long game” or even “content marketing’s best friend”, but whatever you want to call it, SEO has proven effective in bringing attention to brands in a variety of industries. Have you made SEO a part of your marketing strategy?  If not, let’s talk about why you […]

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Digital Marketing and Creativity: Finding the Right Mix

Data-driven insights help to prove a point, but when delivered with creativity, the message builds brand awareness. Tipping the scales too far in one direction or the other can prove to be a costly mistake, so how do you get it right? No matter what your industry, your target audience is flooded with information – […]

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No Hocus Pocus Here: A Solid Marketing Strategy Considers Consumer Needs

Halloween is officially here! Let’s tackle some marketing strategy tactics by looking at this fun holiday and how it correlates with your marketing. Fill the Candy Bowl with Great Content How do you plan to celebrate the evening? If you’re like many adults, you’ll be waiting patiently by your door to hand out candy to […]

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A laptop sits open on a desk next to a cup of coffee. The screen says "SEO" in large letters.
Do You Know the True Value of SEO?

Search engine optimization (SEO) is a nearly 30-year-old process. It has evolved from a strategy that relied on keyword stuffing to a highly formalized process that values quality content over all else. Companies of all sizes invest time, energy and funds in SEO. When a company focuses on SEO in their content creation, it is […]

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Where AI Can Streamline Your Marketing—and Where It Can’t

Are you looking for a way to cut some costs from your marketing budget? You may have wondered whether new AI tools like ChatGPT might be your best strategy for restructuring your content marketing. You’ve played with the technology a bit, and you’ve been impressed. Can AI do your marketing for you? The answer is […]

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Find New Ways to Connect With Customers Through Video Marketing

The continued increase in popularity of video content directly correlates to the preferences of consumers who demand more digestible ways of absorbing content. Do you need a few pointers in getting your video marketing strategy going? We’ve got key information for you to consider. Last year, it was reported that 86% of marketers were using […]

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Boost Engagement With Content Marketing

Content marketing may take time for you to see results, but the result is well worth the investment and effort. Brands that have developed a solid strategy and create consistent content can see the following results: Improved Loyalty and Retention Customers will only establish a relationship with brands they trust. When your content marketing speaks […]

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The Power of Video Marketing

Video consumption is on the rise. Audiences of all types are flocking to video over other types of content, mostly because it’s engaging and easily digested. People also absorb more information through video compared to text-only content. Companies that follow through with high-quality video and feature content that is uniquely valuable to their target audience […]

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