Lead Forensics

Marketing Musings

Two women laughing while looking at a smartphone. One partially covers her face while the other has her eyes closed while laughing.
Find Your Funny Bone: The Impact of Humor on Marketing

There’s a time and place for being earnest, serious and perhaps even sincere and impassioned, but many businesses trying to increase engagement have found that humor is the best path. Kantar, one of the world’s leading marketing data and analytics businesses, found in its AdReaction study that, “Humor is the most powerful creative enhancer of […]

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Close-up image of a man holding a camera and adjusting the focus against a blue background.
Why Your Brand Needs Professional Photography

When it’s time to gather headshots for your “About Us” page on your website, or when you need updated photos of each of your products, you might be tempted to forego professional photography. Whether it’s your staff member with the newest smartphone or a friend who happens to have a nice camera, there are always […]

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Man wearing glasses, sitting at a laptop, browsing online with an external mouse.
When Was the Last Time You Updated Your Website Content?

A few years ago you often heard the phrase “content is king” among marketing experts. The phrase became cliche but the sentiment behind it is still 100% relevant. Without a keen eye for developing website content that is relevant to your target audience, your website will miss the mark. There are many good reasons to […]

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Image of a desk surface with hands resting on a laptop. The screen says "B2B Marketing" and there is a plant and a pair of glasses nearby.
The Power of B2B Marketing: Create a Strategy That Solves Problems

Is yours one of the 63% of B2B companies that lacks a documented content strategy? If so, now is the time to act. When your B2B marketing strategy is well crafted, you stand to make a lasting impression on your customers. There is a common denominator among successful companies with B2B marketing – they focus […]

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Is the Missing Piece of Your Puzzle Content Marketing?

Imagine your marketing strategy as an intricate puzzle. The finished image is going to be amazing: it’s the vision you have of a thriving business, known and trusted among your customers and respected in your industry. There’s just one thing: you’ve got a glaring hole in that image because you are missing a piece. It’s […]

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Looking for a way to improve customer engagement? Try boosting your content marketing efforts.
Why You Should Focus on Content Marketing

When you need to cultivate more engagement between your target audience and your brand, content marketing is your answer. Bringing quality content into the mix, whether it’s through your social media channels, blogs on your website or webinars and newsletters will help you foster more impactful relationships. Too many companies lack visibility into what they […]

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Showcase your offerings and connect with your audience through video marketing.
Video Marketing Tips for Increasing Audience Engagement

Video marketing has exploded in response to consumer behavior. Audiences are watching videos on multiple channels for an average of two-plus hours per day and the content created touches on everything from branded stories to how-to videos, case studies with testimonials to thought leadership pieces. Have you taken stock of how aware your potential customers […]

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Purpose-focused content marketing seeks to connect emotionally with your audience.
How to Create Purpose-Focused Content

When you first planned your content marketing strategy, you probably put a lot of time and thought into your content pieces. But once you emerged from that pizza- and caffeine-infused haze of intense planning, your content may have gradually evolved until it’s sort of existing on autopilot. It’s a common problem and for good reason: […]

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Outsource your video marketing needs to a professional and connect with a wider audience on a deeper level.
More Leads and More Sales With Video Marketing

The use of video marketing has skyrocketed. Businesses in a variety of industries use video content as a tool for improving engagement with their target audience. And the consensus is that the effort pays off – marketers are happy with their return on investment. According to the Wyzowl State of Video Marketing Report 2023, 96% […]

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Who needs a team of elves when you have SJC Marketing to work on your marketing strategy?
Why Santa’s Elves Dream of Being Marketers

You might think of them when you’re longing for a new pair of shoes. You appreciate their efforts when you bite into a store-bought cookie. And if you ever had to transport an important piece of jewelry across Middle Earth, you’d be sure to have one or two along. But, by and large, the bulk […]

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