Marketing Musings
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Is yours one of the 63% of B2B companies that lacks a documented content strategy? If so, now is the time to act. When your B2B marketing strategy is well crafted, you stand to make a lasting impression on your customers. There is a common denominator among successful companies with B2B marketing – they focus […]
Read More… from The Power of B2B Marketing: Create a Strategy That Solves Problems
Imagine your marketing strategy as an intricate puzzle. The finished image is going to be amazing: it’s the vision you have of a thriving business, known and trusted among your customers and respected in your industry. There’s just one thing: you’ve got a glaring hole in that image because you are missing a piece. It’s […]
Read More… from Is the Missing Piece of Your Puzzle Content Marketing?
When you need to cultivate more engagement between your target audience and your brand, content marketing is your answer. Bringing quality content into the mix, whether it’s through your social media channels, blogs on your website or webinars and newsletters will help you foster more impactful relationships. Too many companies lack visibility into what they […]
Video marketing has exploded in response to consumer behavior. Audiences are watching videos on multiple channels for an average of two-plus hours per day and the content created touches on everything from branded stories to how-to videos, case studies with testimonials to thought leadership pieces. Have you taken stock of how aware your potential customers […]
Read More… from Video Marketing Tips for Increasing Audience Engagement
When you first planned your content marketing strategy, you probably put a lot of time and thought into your content pieces. But once you emerged from that pizza- and caffeine-infused haze of intense planning, your content may have gradually evolved until it’s sort of existing on autopilot. It’s a common problem and for good reason: […]
The use of video marketing has skyrocketed. Businesses in a variety of industries use video content as a tool for improving engagement with their target audience. And the consensus is that the effort pays off – marketers are happy with their return on investment. According to the Wyzowl State of Video Marketing Report 2023, 96% […]
Read More… from More Leads and More Sales With Video Marketing
You might think of them when you’re longing for a new pair of shoes. You appreciate their efforts when you bite into a store-bought cookie. And if you ever had to transport an important piece of jewelry across Middle Earth, you’d be sure to have one or two along. But, by and large, the bulk […]
You’re a small, local business owner. You mostly get customers through word-of-mouth leads, but you’ve wondered if there are other ways you could be growing. The answer is yes, and the method is content marketing. Many small business owners assume that content marketing strategies are reserved for big corporations, but there are good reasons why […]
Read More… from Why Your Local Business Needs a Content Marketing Strategy
If you want to engage audiences, visual content is key. Visual images are processed by humans at a rate 60,000 times faster than text. Images also stick better and for longer; only about 10% of information heard is retained, while the same information paired with an image allows for 65% retention. These are all good […]
Read More… from Mixing Up Digital Marketing With an Infographic
It’s no surprise, given the rise of video in so many online platforms, that video marketing is now part of the content strategy for 91% of businesses. The inherent promise of video marketing is that it will help grow revenue, and that’s exactly what it does for businesses with a good video strategy. According to […]
Read More… from Engage a Larger Audience With Video Marketing