Marketing Musings

Looking for some new B2B marketing ideas? Try these trends expected to dominate in 2022.
Four B2B Marketing Trends That Will Get You on the Right Track in 2022

If you’re sitting there rubbing your hands together in excitement, waiting for the moment you can get started on new B2B marketing ideas for 2022, this is the guide for you. After almost two years of pivoting, going digital and banning the use of the phrase, “new normal,” 2022 is set to be a thrilling […]

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Get more out of your social media channels with these small business marketing tips.
Small Business Marketing and the Value of Social Media

As a small business, it can be difficult to prioritize the many important components that play a role in developing your marketing strategy. While seeing more profits may be the end goal, your marketing needs to focus on key areas that affect your growth beginning with increasing brand awareness. You can utilize your social media […]

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LinkedIn marketing offers a unique opportunity to create a profile focused on your business.
How to Use LinkedIn Marketing to Build Your Reputation as an Industry Expert

There’s something special about your company. You’ve got decades of experience, a product or service that meets consumer needs and you have a team with deep and broad expertise. LinkedIn marketing provides the perfect venue for sharing this aspect of your company with the public. While you can certainly work on sharing your expertise on […]

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Content marketing is all about human-to-human connection, whether it’s B2B or B2C.
Are You Connecting Through Your Content Marketing?

You hear a lot of content marketing information divided between B2C and B2B, as if in one type of marketing you were selling to humans and the other was some kind of automated, decision-making machine that was operated by an algorithm. Whether you’re selling to consumers or other businesses, you’re always selling to another person. […]

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B2B marketing plans should include a focus on engaging audiences via social media.
Should Social Media Be Part of Your B2B Marketing?

Have you been wondering if social media should be a part of your B2B marketing strategy? You don’t have to wonder anymore. New research from Octopost shows the growth of social media as a B2B marketing tool and the value it brings for companies. “The 2021 State of B2B Social Media Marketing,” found that social […]

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Instagram Stories is a great way to infuse your marketing with relatability.
What You Might Not Know About Instagram Stories

Do you associate Instagram Stories with social sharing and even with industries that are more visually geared, like fashion, photography, wedding planning or travel? It may surprise you to find that it can also be a great place for insurance companies, accounting firms, automotive parts manufacturers and other industries that are service-based or B2B. Here […]

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Mine your reviews to see trends in pain points and benefits, which can inform your B2B marketing strategy.
The Value of Testimonials for Your B2B Marketing

Building trust is an important part of any B2B marketing strategy in a business environment where people are looking for authenticity and expertise in the brands they choose. You may be overlooking a great resource for establishing that trust. Your reviews can be mined for insights and also fashioned into testimonials to share. A testimonial […]

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content marketing
Are You Missing a Key Part of Your Content Marketing Strategy?

B2B Marketing Requires Strategic Distribution Content marketing distribution is often treated as an afterthought. Many marketers put a lot of effort into defining buyer personas and creating content for them, but then don’t have a strategic distribution plan. It doesn’t matter how great your content is, if nobody ever sees it. For many campaigns, the […]

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B2B marketing
Is Your Content Marketing Working to Increase Leads as a Part of Your B2B Marketing Strategy?

3 Things You Can Do to Improve Lead Generation With Content Marketing  In B2B marketing, you can achieve some great goals, such as improving brand recognition or encouraging click-throughs on your email newsletter with quality content. However, if you’ve ever talked with your company’s sales managers, you know that it is also critical that your […]

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