Marketing Musings

Mine your reviews to see trends in pain points and benefits, which can inform your B2B marketing strategy.
The Value of Testimonials for Your B2B Marketing

Building trust is an important part of any B2B marketing strategy in a business environment where people are looking for authenticity and expertise in the brands they choose. You may be overlooking a great resource for establishing that trust. Your reviews can be mined for insights and also fashioned into testimonials to share. A testimonial […]

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