Marketing Musings
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Do you want to read long, boring content? Nope. Neither does your target audience. If you’ve been working on the assumption that B2B marketing is the all-business cousin of that party girl B2C marketing, it’s time to give your marketing a makeover. And we have just the thing. It’s video marketing. And it’s not just […]
Read More… from Goodbye to Boring: New Life for B2B Marketing
LinkedIn and Facebook are two of the most used social media platforms for B2B marketing, and while TikTok may not be considered a likely B2B space, companies are using the site to great effect. More B2B businesses are jumping on TikTok and producing content for the large and engaged audience there. The reason is that […]
Read More… from TikTok Is a Viable Platform for B2B Marketing
Getting the word out about your company might seem easy at the surface level, but anyone serious about small business marketing knows there are complexities involved in getting it right. A recent report from Constant Contact titled “Small Business Now: The Current State of SMB Marketing,” lays out some revealing insights that speak to the […]
Read More… from Let’s Talk About Outsourcing Your Small Business Marketing
One of the most powerful B2B marketing tools available today is LinkedIn. The social media site is often used for its employment opportunities, but it’s also where strong B2B networking connections are built and where you can establish your brand with the people who make buying decisions. Thought Leadership LinkedIn is a hub where you […]
Read More… from B2B Marketing and LinkedIn: Harnessing the Power of Social
Is yours one of the 63% of B2B companies that lacks a documented content strategy? If so, now is the time to act. When your B2B marketing strategy is well crafted, you stand to make a lasting impression on your customers. There is a common denominator among successful companies with B2B marketing – they focus […]
Read More… from The Power of B2B Marketing: Create a Strategy That Solves Problems
If there is one component that is foundational for attracting and keeping customers, it’s trust. So much of what B2B marketing tries to achieve is that sense of trust, providing customers the assurance they need to invest in your brand. Successful marketers know that the way to achieve this is to educate and make an […]
Is your B2B marketing content lacking creativity? If so, you’re missing out on what is considered to be one of the most important aspects of attracting buyers in 2024. In preparation for the new year, it’s important to check into the trends guiding buyers and we’ve got you covered in this blog all about B2B […]
You have heard that empathy is a big part of B2C marketing because it’s important when marketing directly to people. This might surprise you, but the people running companies are…people. That’s why even in a B2B marketing strategy, empathy is going to play a big role. There are differences in the buying process, of course. […]
Content marketing has been foundational for companies across industries for a long time. And yet, people are still using it to derail their B2B marketing plans. If you aren’t getting the results you want, take a look at the following list and see if you’re engaging in one of the ways not to do content […]
Read More… from How Not to Do Content for Successful B2B Marketing
What began as a place to post resumes, look for jobs and share career updates has become a hub of the business community. If you’re looking to improve your B2B marketing strategy, LinkedIn is a good place to focus your energy. Here are four ways you can improve your connections: Focus on Community. By talking […]