What We Write
Do you associate Instagram Stories with social sharing and even with industries that are more visually geared, like fashion, photography, wedding planning or travel? It may surprise you to find that it can also be a great place for insurance companies, accounting firms, automotive parts manufacturers and other industries that are service-based or B2B. Here […]
Read More… from What You Might Not Know About Instagram Stories
Building trust is an important part of any B2B marketing strategy in a business environment where people are looking for authenticity and expertise in the brands they choose. You may be overlooking a great resource for establishing that trust. Your reviews can be mined for insights and also fashioned into testimonials to share. A testimonial […]
Read More… from The Value of Testimonials for Your B2B Marketing
Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]
Read More… from How Does Your B2B Content Marketing Stack Up?