Marketing Musings

The ability to quickly pivot your marketing strategy is one of the takeaways from a chaotic 2020.
Lessons From a Pandemic: Using 2020 to Improve Your Marketing Strategy for the New Year

You’ve learned a few things in 2020. You realized you could rank your sweatpants, and immediately identify your fanciest, Zoom-worthy pair. You’ve mastered talents you never knew you needed, like sneezing inside a mask and making an elbow bump look cool. Okay, both of those things are impossible, but it’s something you can shoot for. […]

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Merry Christmas from our team at SJC Marketing.
Merry Christmas From Team SJC

At SJC Marketing, we hope you’re celebrating this special time of year with some time-honored traditions, like roasting chestnuts over an open fire … decorating sugar cookies … singing carols on a snowy night. Maybe your holidays aren’t complete without a family game night or driving around to see the lights. Whatever you do to […]

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Use data to inform you on your target audience and improve your digital marketing outreach.
Personalizing Your Digital Marketing Content Hits Home With Consumers

Most marketers strive to personalize their content so it is more impactful and produces results. And while digital marketing might seem like a poor medium to deliver personalized content, if you’ve done your research on your target audience, you can easily personalize your content to them. It might come as a surprise that in areas […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee and the Perfect Holiday Card Photos

The Holiday Season is such a magical time of year. It’s a time of decorating your home, baking your favorite holiday treats, diffusing your favorite scents and dreaming a of white Christmas. But one of the things that you might not have checked off your list (and then checked it twice) is your family holiday […]

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Monday Morning Coffee
Monday Morning Coffee With Shaking Bowl

Still available for curbside pick-up during this time! Do you debate between what you should eat and what you want to eat? Life feels like one long struggle between the donut demon on one shoulder and the apple angel on the other, duking it out to win over your appetite. Even if you successfully side […]

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Professional photography should be a critical component to your marketing strategy.
Why You Should Invest in a Business Professional Headshot

Anybody can snap a selfie in seconds, and it’s all about authenticity these days, so why wouldn’t you simply take a shot on your phone for your website and social media profiles? Is there any benefit to investing in a business professional headshot? For so many of us, it’s hard to get a picture to […]

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Good Kansas City design communicates that your brand is professional and competent, as well as authentic.
Why You Should Become a Designer Brand

You may have never thought of yourself as a designer brand. After all, you might be selling something like legal services or maybe you specialize in commercial painting. Don’t make the mistake of thinking that design specialists exist only for jeans and handbags. Design is a critical part of every brand. And, you may as […]

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Brand engagement can get a significant boost with advanced planning of your live events.
4 Tips for Using Live Events as a Key Part of Your Facebook Marketing Strategy

Using Social Media to Improve Brand Engagement Facebook Live has proven to be a great way to improve brand engagement. The numbers don’t lie — 2.27 billion is the current Facebook user base, and they’re roughly three times more engaged than users on other social media channels. How can you use this increasingly popular Facebook […]

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Merry Christmas
Merry Christmas

Merry Christmas from our team at SJC Marketing! […]

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Happy Thanksgiving

Happy Thanksgiving from our team at SJC Marketing. […]

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