Marketing Musings
What We Write
You’ve learned a few things in 2020. You realized you could rank your sweatpants, and immediately identify your fanciest, Zoom-worthy pair. You’ve mastered talents you never knew you needed, like sneezing inside a mask and making an elbow bump look cool. Okay, both of those things are impossible, but it’s something you can shoot for. […]
At SJC Marketing, we hope you’re celebrating this special time of year with some time-honored traditions, like roasting chestnuts over an open fire … decorating sugar cookies … singing carols on a snowy night. Maybe your holidays aren’t complete without a family game night or driving around to see the lights. Whatever you do to […]
Most marketers strive to personalize their content so it is more impactful and produces results. And while digital marketing might seem like a poor medium to deliver personalized content, if you’ve done your research on your target audience, you can easily personalize your content to them. It might come as a surprise that in areas […]
The Holiday Season is such a magical time of year. It’s a time of decorating your home, baking your favorite holiday treats, diffusing your favorite scents and dreaming a of white Christmas. But one of the things that you might not have checked off your list (and then checked it twice) is your family holiday […]
Still available for curbside pick-up during this time! Do you debate between what you should eat and what you want to eat? Life feels like one long struggle between the donut demon on one shoulder and the apple angel on the other, duking it out to win over your appetite. Even if you successfully side […]
Anybody can snap a selfie in seconds, and it’s all about authenticity these days, so why wouldn’t you simply take a shot on your phone for your website and social media profiles? Is there any benefit to investing in a business professional headshot? For so many of us, it’s hard to get a picture to […]
You may have never thought of yourself as a designer brand. After all, you might be selling something like legal services or maybe you specialize in commercial painting. Don’t make the mistake of thinking that design specialists exist only for jeans and handbags. Design is a critical part of every brand. And, you may as […]
Using Social Media to Improve Brand Engagement Facebook Live has proven to be a great way to improve brand engagement. The numbers don’t lie — 2.27 billion is the current Facebook user base, and they’re roughly three times more engaged than users on other social media channels. How can you use this increasingly popular Facebook […]
