Marketing Musings
What We Write
Still available for curbside pick-up during this time! Do you debate between what you should eat and what you want to eat? Life feels like one long struggle between the donut demon on one shoulder and the apple angel on the other, duking it out to win over your appetite. Even if you successfully side […]
Anybody can snap a selfie in seconds, and it’s all about authenticity these days, so why wouldn’t you simply take a shot on your phone for your website and social media profiles? Is there any benefit to investing in a business professional headshot? For so many of us, it’s hard to get a picture to […]
You may have never thought of yourself as a designer brand. After all, you might be selling something like legal services or maybe you specialize in commercial painting. Don’t make the mistake of thinking that design specialists exist only for jeans and handbags. Design is a critical part of every brand. And, you may as […]
Using Social Media to Improve Brand Engagement Facebook Live has proven to be a great way to improve brand engagement. The numbers don’t lie — 2.27 billion is the current Facebook user base, and they’re roughly three times more engaged than users on other social media channels. How can you use this increasingly popular Facebook […]
Do you have a serial complainer who takes to Facebook every time they interact with your company? You may suspect that this is a customer who’s actively looking for an opportunity to complain and you live in fear of encountering yet another of their scathing posts. Like all serial complainers, they leave a calling card. […]
New trends appear frequently in the marketing world. Whether these are fads that will quickly fade, or ones that are here to stay, it is important to pay attention to these changes because it can directly affect your business. Going live on Facebook and Instagram is one of those trends that has become very popular […]
Team SJC continues to grow at a fast-pace, and one of our more recent additions is Cami Pendleton (soon to be Cami Pitts!). Cami graduated Summa Cum Laude from Missouri Western State University. Her major is English with a concentration of Technical Communication. In addition, she has minors in General Business, Literature and French. Cami […]
Are you mystified by when to hashtag and when not to hashtag? SJC Marketing has your complete hashtag guide, removing all the confusion about when to use hashtags on each social media platform. From Facebook to Instagram to Twitter, you’ll never need to hover over your hashtags in confusion again! […]