Marketing Musings

What We Write

A man in a denim shirt is looking at a smartphone and smiling.

Why You Should Bump Up Your Investment in Video Marketing Next Year

The end of the year is right around the corner, and before you finalize your budget, you may want to examine the role that video marketing will play in your strategy in the upcoming months. Video has become the preferred content format for consumers, and you may find that it needs a bigger part of […]

Monday Morning Coffee With Sakura Japanese Cuisine and Sushi

For this week’s edition of Monday Morning Coffee, let’s visit one of the most fun and unique eating spots in the city of St. Joseph. Located at 2209 North Belt Highway, Sakura Japanese Cuisine and Sushi offers its customers an authentic, exciting, and memorable eating experience. If you’ve never heard of Japanese hibachi, then you’re […]

Monday Morning Coffee at Clay Oven Indian Cuisine

We all love to try new restaurants, and you can find a variety of Mexican, Italian, BBQ, Chinese, and more in St. Joseph. But you may not have realized that St. Joseph now has a destination for authentic Indian food! In this week’s edition of Monday Morning Coffee, you’ll find our best argument to consider […]

Man dressed in a white shirt and a beige jacket stands in front of a white backdrop with a bright yellow phone in his hand.

How Influential is Facebook Marketing?

When you are trying to engage potential customers through content marketing, it pays to know where they go online for information. Facebook is the most-visited social media site, which makes it a prime candidate for your content. But will Facebook marketing tactics work with your target audience? Facebook has more than 3 billion active users […]

Overhead view of a person seated at a desk working on a laptop. The screen says, "Content Marketing" and is surrounded by small icons.

How to Stay Connected With Content Marketing in 2024

Consumer behaviors are constantly evolving, which means catering to their ever-changing preferences is vital in maintaining or improving your content marketing. Keeping up with consumers’ wants and needs is a worthwhile task. Feeding your target audience useful, entertaining and educational material is how you keep them engaged and returning to your brand for business. Trends […]

3 Benefits of Brand Consistency

Consumers today are selective about where they spend their money, but one thing is for certain – when they can easily see a brand’s identity and it speaks to them, they have a higher chance of becoming loyal to your brand. Focusing on brand consistency in your marketing is key to building your connection with […]

Dozens of blank puzzle pieces suspended in the air, with some parts of the image fuzzy against the black backdrop.

Is Your Marketing Puzzle Just a Handful of Disconnected Pieces?

Your competitor ran an Instagram contest, so you decided to try one. Then, you had a summer promotion, so you sent out a few emails. When your team spent the day volunteering, you posted photos on social media. These are all fantastic ideas, and one or more of them likely gave you a bump in […]

Looking to refresh your content marketing? There is value in outsourcing to an expert.

Is it Time to Outsource Your Content Marketing?

You’re an expert at what you do. You might even be referred to as a thought leader in your industry. But do you also happen to be a content marketing expert as well? Knowing the value of effective communication between the brand and its followers and knowing to say the right thing at the right […]

Gain ground in your B2B marketing efforts with visuals and defined targeting.

B2B Marketing Strategies for Engaging a Bigger Audience

If you have been around since the beginning of the digital age, you might be surprised to realize that LinkedIn is in its 21st year of operation. A lot has changed since 2002 and your B2B marketing could get a boost by taking a fresh look at how you’re utilizing LinkedIn. There was a time […]

From staying consistent with your branding to reaching out to a new audience, try these marketing strategy tips in 2023.

Marketing Strategy Lessons Learned From the Barbie Movie

Barbie and her boyfriend Ken are officially in their 60s, but in Hollywood’s new movie about the couple, they remain in their youthful prime. Headlines in pop culture channels have featured tidbits about the movie for months, offering marketing strategy tips for your brand. Partnering with Influencers Margot Robbie and Ryan Gosling are Hollywood A-listers, […]

Easy, Tiger!

Marketing Musings

What We Write