Lead Forensics

Marketing Musings

Two hands hold a tablet with a blue screen featuring bold white lettering that says, "PPC."
Are You Utilizing PPC Ads as Part of Your Marketing Strategy?

Pay-per-click (PPC) advertising is known as a quick, measurable and trackable form of connecting with audiences, but it’s also an omnichannel tool that can put you ahead of your competition. Did you know that 75% of consumers say ads make it easier to find what they’re looking for? Furthermore, almost 45% of page clicks are […]

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Dozens of blank puzzle pieces suspended in the air, with some parts of the image fuzzy against the black backdrop.
Is Your Marketing Puzzle Just a Handful of Disconnected Pieces?

Your competitor ran an Instagram contest, so you decided to try one. Then, you had a summer promotion, so you sent out a few emails. When your team spent the day volunteering, you posted photos on social media. These are all fantastic ideas, and one or more of them likely gave you a bump in […]

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Two women laughing while looking at a smartphone. One partially covers her face while the other has her eyes closed while laughing.
Find Your Funny Bone: The Impact of Humor on Marketing

There’s a time and place for being earnest, serious and perhaps even sincere and impassioned, but many businesses trying to increase engagement have found that humor is the best path. Kantar, one of the world’s leading marketing data and analytics businesses, found in its AdReaction study that, “Humor is the most powerful creative enhancer of […]

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Including customer testimonials in your marketing strategy can boost engagement, loyalty and your conversion rate.
3 Reasons You Should Invest in Customer Testimonials

Consumers trust what other people have to say about a product or service – more so than what someone from the company says. BigCommerce, a company that offers an open SaaS solution for helping businesses grow their online presence, found in its research that 72% of consumers believe reading positive reviews about a company establishes […]

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With the right approach to ad placement, digital marketing strategies can provide promising results.
Increase Engagement With This Digital Marketing Strategy

Consumers spend so much time online today that it can be difficult to track how your digital marketing efforts can reach them. Tracking consumer behaviors is an integral part of developing meaningful content, but to do it correctly, many variables need to be considered. For example, where do consumers go to educate themselves on products […]

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Don’t give up on completing your full marketing picture. Find out which piece is missing from your puzzle.
Are You Missing a Piece of the Marketing Puzzle?

Imagine you’ve spent days, or even weeks working on a complex puzzle. Your family members have been taking turns at the table, trying to complete the image, and as you draw nearer to completion, you might announce you’re not doing another one of these for a very, very long time. Then, when you’re within ten […]

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Taking on a rebrand doesn’t have to be stressful if you’re working with the right marketing team.
Mastering a Successful Rebrand

With more than 200 household brands under its company logo, Kraft Heinz is a powerhouse in charge of establishing when and how a rebrand will happen. Recently, Kraft Heinz decided to rebrand one of its most famous products when it gave Jell-O a new logo and look. Rebranding is an important process that can better […]

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Who needs a team of elves when you have SJC Marketing to work on your marketing strategy?
Why Santa’s Elves Dream of Being Marketers

You might think of them when you’re longing for a new pair of shoes. You appreciate their efforts when you bite into a store-bought cookie. And if you ever had to transport an important piece of jewelry across Middle Earth, you’d be sure to have one or two along. But, by and large, the bulk […]

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Establish a better digital marketing strategy by partnering with a proven professional in the field.
A Look Ahead at Digital Marketing in 2024

It might be too early to start planning your New Year’s Eve party, but the time is right to start looking at digital marketing trends expected to hit in 2024 and how your organization will respond. Will artificial intelligence (AI) make an even bigger splash in 2024, and will video content continue to grow in […]

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Your marketing strategy for 2024 should reflect some changes happening in social media.
Your 2024 Marketing Strategy: Social Media Trends

Marketing trends move fast, so if you’re beginning to look ahead to 2024 (which you should be), it’s a good idea to review your current marketing strategy and how it compares to behaviors in the market. Let’s take a look. TikTok Continues to Grow: The popularity of TikTok probably hasn’t escaped your notice. Even if […]

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