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Marketing Musings

Row of diverse group of young people, all seated and looking at their phones.
Marketing to Gen Z: Tips for Engagement

Generation Z, a group whose ages range from 12 to 27, requires a fresh and authentic marketing approach. This is a generation, like others before it, that demands a more nuanced approach to marketing Gen Z Traits Every generation has a list of stereotypical traits, and businesses are wise to develop content with these traits […]

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A man sits at a desk looking at a computer monitor, with the word "rebranding" written in white across a blue background.
Is it Time for a Rebrand to Stay Relevant and Target Growth?

Coca-Cola’s corporate logo has barely changed since the company was birthed in 1887, but that’s a rare exception. Organizations founded nearly a century later (Apple, Nike, Google, Starbucks) have all undergone more significant branding changes. A company rebrand can bring advantages, especially for evolving companies that have outgrown their image. Many reasons can influence an […]

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Overhead view of four people hovering over a table with a tablet showing a graph and several sheets of paper with graphs.
The Biggest Reasons to Outsource Your Marketing Might Surprise You

If someone asked you today what you would compare your marketing strategy to, how would you answer? Maybe you would say it’s like molasses: a bit slow-moving, but the sweet spot is inevitably coming. Or maybe you might compare it to a steam-operated engine that started strong, but ran out of fuel. You may think […]

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A wood table has a small bowl of cookies and a glass of milk on it.
Marketing, Milk and Cookies: Why You Might Need to Mix it Up

Some of the best things in life happened by accident. For instance, think about cookies. They are everywhere: whole grocery store aisles are dedicated to cookies, shops exist solely to market cookies and no lunchbox is complete without a sandwich cookie or two. Did you know that the cookie dates back to the 7th century […]

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Hands are perched over a laptop while dozens of lighted, blurry icons fly past them.
Despite Delays, Google to Phase Out Third-Party Cookies: What’s Your Next Move?

As of 2022, Chrome is the leading Internet browser. With Google’s ongoing plan to eliminate third-party cookies in Chrome, the consensus is that it will have quite an impact on marketing efforts. This move by Google has forced companies to begin looking into new strategies for reaching users. Google has delayed the timeline for this […]

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Side view of a long table with various baking and decorating being done. The closest baker is brushing a clear liquid onto a multi-layer cake.
Mix It Up: You May Not Be the Paul Hollywood of Marketing, After All

The contestants and the judges on The Great British Baking Show make it look so easy. Pipe some macarons, they say. Add a chocolate collar to that cake. And make sure you’re combining some wacky flavors nobody has ever put together before, but guess what? They’re amazing. Watching too many hours of baking shows can […]

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An out-of-focus woman stands behind a glass board, writing "brand" in red, with an arrow pointing to a list that says "awareness, recognition, trial, trust, loyalty."
Elevating Your Business Through Brand Awareness

Achieving brand awareness requires you to lay the foundation for a brand identity recognizable to your target audience. The result will be improved customer loyalty and a boost in sales. When you prioritize brand awareness, you’re smoothing the way for potential customers to understand your values and build trust in your brand. Your brand is […]

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Mix It Up: Why Your Marketing Might Need a Little Something New for Sweet Success

Imagine how different life would be if Ruth Wakefield had not dropped a chopped bar of semisweet chocolate into her famous butter cookies at the Toll House Inn to make up for being out of the recipe’s called-for nuts. No chocolate chip cookie dough ice cream. No Cookie Crisp cereal. No Famous Amos or Chips […]

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Image of a collage of web page images, all with consistent colors, font and images to communicate brand consistency.
3 Benefits of Brand Consistency

Consumers today are selective about where they spend their money, but one thing is for certain – when they can easily see a brand’s identity and it speaks to them, they have a higher chance of becoming loyal to your brand. Focusing on brand consistency in your marketing is key to building your connection with […]

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Two hands hold a tablet with a blue screen featuring bold white lettering that says, "PPC."
Are You Utilizing PPC Ads as Part of Your Marketing Strategy?

Pay-per-click (PPC) advertising is known as a quick, measurable and trackable form of connecting with audiences, but it’s also an omnichannel tool that can put you ahead of your competition. Did you know that 75% of consumers say ads make it easier to find what they’re looking for? Furthermore, almost 45% of page clicks are […]

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