Lead Forensics

Marketing Musings

Two women laughing while looking at a smartphone. One partially covers her face while the other has her eyes closed while laughing.
Find Your Funny Bone: The Impact of Humor on Marketing

There’s a time and place for being earnest, serious and perhaps even sincere and impassioned, but many businesses trying to increase engagement have found that humor is the best path. Kantar, one of the world’s leading marketing data and analytics businesses, found in its AdReaction study that, “Humor is the most powerful creative enhancer of […]

Read More… from Find Your Funny Bone: The Impact of Humor on Marketing

Including customer testimonials in your marketing strategy can boost engagement, loyalty and your conversion rate.
3 Reasons You Should Invest in Customer Testimonials

Consumers trust what other people have to say about a product or service – more so than what someone from the company says. BigCommerce, a company that offers an open SaaS solution for helping businesses grow their online presence, found in its research that 72% of consumers believe reading positive reviews about a company establishes […]

Read More… from 3 Reasons You Should Invest in Customer Testimonials

With the right approach to ad placement, digital marketing strategies can provide promising results.
Increase Engagement With This Digital Marketing Strategy

Consumers spend so much time online today that it can be difficult to track how your digital marketing efforts can reach them. Tracking consumer behaviors is an integral part of developing meaningful content, but to do it correctly, many variables need to be considered. For example, where do consumers go to educate themselves on products […]

Read More… from Increase Engagement With This Digital Marketing Strategy

Don’t give up on completing your full marketing picture. Find out which piece is missing from your puzzle.
Are You Missing a Piece of the Marketing Puzzle?

Imagine you’ve spent days, or even weeks working on a complex puzzle. Your family members have been taking turns at the table, trying to complete the image, and as you draw nearer to completion, you might announce you’re not doing another one of these for a very, very long time. Then, when you’re within ten […]

Read More… from Are You Missing a Piece of the Marketing Puzzle?

Taking on a rebrand doesn’t have to be stressful if you’re working with the right marketing team.
Mastering a Successful Rebrand

With more than 200 household brands under its company logo, Kraft Heinz is a powerhouse in charge of establishing when and how a rebrand will happen. Recently, Kraft Heinz decided to rebrand one of its most famous products when it gave Jell-O a new logo and look. Rebranding is an important process that can better […]

Read More… from Mastering a Successful Rebrand

Who needs a team of elves when you have SJC Marketing to work on your marketing strategy?
Why Santa’s Elves Dream of Being Marketers

You might think of them when you’re longing for a new pair of shoes. You appreciate their efforts when you bite into a store-bought cookie. And if you ever had to transport an important piece of jewelry across Middle Earth, you’d be sure to have one or two along. But, by and large, the bulk […]

Read More… from Why Santa’s Elves Dream of Being Marketers

Establish a better digital marketing strategy by partnering with a proven professional in the field.
A Look Ahead at Digital Marketing in 2024

It might be too early to start planning your New Year’s Eve party, but the time is right to start looking at digital marketing trends expected to hit in 2024 and how your organization will respond. Will artificial intelligence (AI) make an even bigger splash in 2024, and will video content continue to grow in […]

Read More… from A Look Ahead at Digital Marketing in 2024

Your marketing strategy for 2024 should reflect some changes happening in social media.
Your 2024 Marketing Strategy: Social Media Trends

Marketing trends move fast, so if you’re beginning to look ahead to 2024 (which you should be), it’s a good idea to review your current marketing strategy and how it compares to behaviors in the market. Let’s take a look. TikTok Continues to Grow: The popularity of TikTok probably hasn’t escaped your notice. Even if […]

Read More… from Your 2024 Marketing Strategy: Social Media Trends

The Magic of Perfect Pairings

Let’s talk about some of the classic perfect pairings of our time: Peanut Butter and Jelly: You’ve got to start with the best. The crunchy, salty taste of peanuts is perfectly complemented by the sweet grape flavor and texture of jelly. Each ingredient brings equal value to the sandwich, and ask anyone how they make […]

Read More… from The Magic of Perfect Pairings

Your marketing strategy for 2024 will have some familiar vibes, but it will be bigger and bolder.
Your 2024 Marketing Strategy: Bigger and Bolder

The time to begin planning your 2024 marketing strategy is now, and while next year may still seem far in the distance, you’re really just a few bites of turkey and a couple of candy canes from looking January dead in the eye. So, with that in mind, here are some trends you’ll want to […]

Read More… from Your 2024 Marketing Strategy: Bigger and Bolder

Previous Next
Close
Test Caption
Test Description goes like this