Marketing Musings
What We Write
Oh, Google. How you love to mess with marketers. Just when everyone gets the hang of your algorithm, placing keywords with confidence, BAM! You throw in some changes and everyone is forced to rethink their digital marketing strategy. So, it’s possible that few people were surprised when Google announced that the plans to phase out […]
Read More… from So, the Cookie Isn’t Crumbling? Your Digital Marketing Update
DIY is great for a lot of things: home repairs or even renovations. But there are other areas where DIY isn’t such a great idea, like orthodontics. In some situations, the problem isn’t just that you don’t know a skill; it’s that you don’t even know what you don’t know. And that’s often true in […]
The challenge of staying current with changes in marketing, let alone staying ahead of them, is tough for most businesses. In an era where the digital landscape evolves as fast as a consumer’s wants and needs, it might seem like a full-time job to be effective in your digital marketing tactics. Adapting to Change According […]
Read More… from Are You Struggling to See Results in Your Digital Marketing?
August is National Wellness Month. And it’s about time August got a bit of celebration. Otherwise, it’s just the tail-end of summer, when the novelty of watermelon and swim parties has faded but you’re still just hot. In August, everyone is winding down; the trees that were vibrant in June have started to look tired […]
Read More… from Outsourcing: Why It’s Good for Your Budget, Great for Your Health
Have you noticed it is becoming more and more difficult to stand out among your competitors? The competition is fierce and there is so much content in front of consumers today that it seems nearly impossible to make inroads with your target audience. While there is no magic fix for this issue, creating brand awareness […]
Read More… from How to Build Brand Awareness and Stand Out From Your Competitors
You put in a lot of long days. You knew that was what it was going to take to get your business started, and it’s been totally worth it. But the long nights? You know, besides the ones where you’re burning through Red Bull at your laptop. The sleepless ones where you are tossing and […]
Read More… from Why Strategic Business Owners Turn to Outsourcing
While marketers continue to attempt to gain ground with consumers in an organic fashion, pay-per-click (PPC) advertising can be a vital part of your overall strategy. PPC ads are considered one of the most effective advertising methods to help you reach a larger customer base. Fast and Cost-Effective Do PPC ads cost money? Yes, but […]
Generation Z, a group whose ages range from 12 to 27, requires a fresh and authentic marketing approach. This is a generation, like others before it, that demands a more nuanced approach to marketing Gen Z Traits Every generation has a list of stereotypical traits, and businesses are wise to develop content with these traits […]
Coca-Cola’s corporate logo has barely changed since the company was birthed in 1887, but that’s a rare exception. Organizations founded nearly a century later (Apple, Nike, Google, Starbucks) have all undergone more significant branding changes. A company rebrand can bring advantages, especially for evolving companies that have outgrown their image. Many reasons can influence an […]
Read More… from Is it Time for a Rebrand to Stay Relevant and Target Growth?
If someone asked you today what you would compare your marketing strategy to, how would you answer? Maybe you would say it’s like molasses: a bit slow-moving, but the sweet spot is inevitably coming. Or maybe you might compare it to a steam-operated engine that started strong, but ran out of fuel. You may think […]
Read More… from The Biggest Reasons to Outsource Your Marketing Might Surprise You