Marketing Musings
What We Write
Did you know that 60% of the average marketing budget is lost to inefficiency? Most of that waste is because of a lack of a marketing strategy and not being intentional with your plan. This is just one example demonstrating the importance of a well-constructed marketing strategy. And it’s the perfect time to think through […]
Read More… from Why It’s Time to Start Planning Your Marketing Strategy for 2027
There aren’t many industries less funny than insurance. Even financial services can have a little fun humor. But insurance? No. From car accidents to natural disasters and home damage, insurance rarely gets to be the warmhearted, amusing hero. So, how did we get to this place where Progressive’s Flo, Geico’s gecko and Liberty’s Doug and […]
Read More… from How Jake From State Farm Became Synonymous With Brand Awareness
If the title of this blog made you subconsciously start singing a Shinedown song from the 2000s, then good. That’s what we were going for. Anyway, it’s true. In marketing, sometimes goodbye is a second chance. Meet remarketing. Remarketing is the practice of serving advertisements or messages to users who have previously visited or engaged […]
Read More… from Sometimes Goodbye Is a Second Chance: The Power of Remarketing
You woke up mid-scream, sweating and out of breath. Even as you look around your darkened room and hear the comforting hum of your furnace kick on, you’re still trying to figure out what’s going on –was that real? In your mind, the images are fresh: flickering laptop screens where the images won’t fully load, […]
Read More… from The Marketing Mistakes That Nightmares Are Made Of
Consumers today have an abundance of resources available to be fully informed before making a purchase. They’re not looking solely at the product; they’re also interested in supporting organizations that they can identify with. This is one of the key reasons why securing brand trust with them has become a focal point for companies, small […]
Do consumers remember a brand only by its logo? This prevailing assumption often leads organizations to focus heavily on the logo itself. While consumers may associate a brand with its visual identity, true brand awareness is built through a broader range of touchpoints and experiences. With a consistent brand presence and a clear understanding of […]
Read More… from It’s Not Just Your Logo: Building Brand Awareness
It’s harvest season, and farms all over America are pulling in corn, beans and wheat to feed families across the globe. Most of us will do our harvesting at the grocery store or farmer’s market, but there’s something quintessentially American about the harvest season. For those who work in a less seasonal job, aligning marketing […]
Most people are familiar with the term “influencer marketing” and have a vague idea of what it is. Some big company sends a popular TikTok creator a huge box full of their products in exchange for reviews, shoutouts and sponsorships. The TikTok creator gets paid for leveraging their platform, and the company gets its products […]
Read More… from Think Influencer Marketing Isn’t For Your Business? Think Again
Most businesses understand the value of digital marketing and recognize the importance of digital advertising. The problem is, “just running ads” doesn’t necessarily help you reach your targets. Successful digital advertising is about putting the right message in front of the right people at the right time. If you’re familiar with digital marketing, you probably […]
Read More… from Facebook Ads vs. Google Ads: How to Know Which is Right for You
While it’s easy to invest in advertising and consistently produce social media content, email campaigns, newsletters, and other marketing materials, those efforts are unlikely to deliver meaningful results without clearly defined goals and a well-researched, data-driven marketing strategy. Effective marketing begins with a strategic foundation that aligns every tactic with measurable objectives, ensuring your investment […]
Read More… from Strategy First: The Secret to Marketing That Pays Off