Marketing Musings

Embracing curiosity and asking open-ended questions helps you add empathy to your B2B marketing.
Adding Empathy to B2B Marketing

It’s almost second nature to add empathy to your B2C marketing. You know you need to engage emotionally, and thinking about the needs and pain points of your audience is an obvious way to do it. But when it comes to B2B marketing, it’s as if marketers forget that a person buying on behalf of […]

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The perfect marketing results don't happen by accident. Strategy drives the ROI you envy.
Your Picture-Perfect 2021 Strategy

What you want your family picture to say: “We’ve got it together. We’re humble yet successful; we are effortlessly attractive and stylish, and we happen to be the rare family that never fights and has respectful teenagers.” What your family picture, year after year, actually says: “We don’t own an iron; our kids can’t sit […]

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Your B2B marketing should be more focused than ever on listening to your target market.
Why There’s No Social Distancing in B2B Marketing

Social distancing is a phrase that has been used all too much in 2020. There are a lot of sweet moments we are all really missing right now because of social distancing. You’ll be happy to hear that when it comes to B2B marketing, you should be abandoning all social distancing. And by that, of […]

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A clearly-defined marketing strategy allows you to set goals and identify metrics to determine your success.
And for Dessert … a Recipe for Marketing Strategy Success

A marketing strategy is a lot like a recipe, helping you make sure you’re successful and on the right track. Imagine it’s Thanksgiving, and you’re preparing to host 25 people at your home for the big meal. The table is set with your mother’s silver candlesticks, perfectly lettered place cards and the crystal wine goblets […]

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Demographics can allow small business marketing efforts to more directly target their audiences.
How to Effectively Use Demographics for Small Business Marketing

Small businesses often dismiss certain marketing techniques and strategies, thinking they’re only for the “big guys.” Sure, maybe you’re not ready to launch your first Super Bowl commercial or hire a former sitcom star as your spokesperson, but there are some strategies favored by bigger companies that can also benefit from small business marketing. Harnessing […]

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Feeling spooked by uncertain times? Don’t let fear impact your marketing strategy for 2021.
Don’t Be Spooked About Planning Your 2021 Marketing Strategy

Ghosts? You don’t believe in ‘em. Vampires? Puh-lease. A zombie would have to be walking directly towards you for you to interrupt a good snack. But your marketing strategy for 2021? Terrifying. Your blood runs cold to even think about it. It’s not that you don’t understand the value of analytics, content development and social […]

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One of the most common marketing myths is that you need to protect industry secrets.
5 Common Marketing Myths That Could Be Holding You Back

Don’t believe everything you hear about how to grow your brand. Marketing myths abound, misleading small companies trying to gain a bit of edge over their competition. Maybe you don’t have a dedicated marketing specialist to root out wrong information, don’t worry we can help. This list will help you to get started in dispelling […]

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Marketing in a recession may seem counter-intuitive, but it’s likely to pay off over time.
Now Is Not The Time To Cut Your Marketing Budget

When the economy slows down, you may quickly begin looking for where your budget could weather a storm. If a recession causes revenues to dip, can you offset the damage by trimming your marketing budget? It may seem natural to cut back on spending, but a look at history will tell you that it might […]

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Connecting with audiences in a pandemic means lots of visual marketing. Learn what’s trending for 2020.
Soft Music, Pretending Like We’re Friends … Visual Marketing in 2020

As we settle into mid-2020, some things are becoming clear: we’re not getting out of this thing anytime soon; the toilet paper shortage may not go away; and you’d better just decide that you love social media marketing, because when people are spending more time at home, it’s the place to be. And when you’re […]

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Good marketing comes with a measure of fluidity so that you are able to pivot and change as needed.
Keeping Your Marketing Strategy Fluid in Changing Times

Your marketing strategy is built around a solid understanding of your brand and the story you want to tell. It’s consistent, it’s full of your personality and it’s incredibly effective. Until it’s not. Whether it’s a devastating flood that makes a lighthearted message ring out like you don’t care in your local area, or a […]

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