Marketing Musings

Whether you’re a business or an individual trying to build an online presence, personal branding is critical.
Building a Presence Through Personal Branding…like Napoleon

Let’s talk about Napoleon Dynamite. When it comes to personal branding, he’s got it in spades. There’s a specific laughing-while-cringing humor that Napoleon Dynamite perfected in all his glorious weirdness. He was a successfully branded character, completely consistent in his message. Personal branding has made Napoleon memorable for decades now. What can personal branding do […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With Art Attack Studio, LLC

Have you ever wanted to take your passion in life and make that dream a reality? That is exactly what Annie Schmerber-Corrington has done with her passion for the arts. Annie is an artist and art educator, as well as the owner and creator of Art Attack Studio LLC located at 218 S 8th Street […]

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Developing a lead generation strategy is like planning to go fishing; you need to know what you want to catch.
Are You Fishing For Leads?

What do fishing and lead generation have in common? If you have spent time developing a lead generation strategy, you know that it more closely resembles fly fishing than casting a big net out to sea. Maybe your experiences with fishing haven’t been very successful. From a mess of tangled lines to the frustration of […]

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Thinking over your best birthday experiences may improve your marketing strategy.
Happy Marketing Strategy to Youuuuu!

Think about the best birthdays you’ve had. Someone got you a gift that fit you exactly, in just the color and style you like best. Nobody important forgot to call on your big day to wish you well and you even got a few surprises when someone left a treat bag of chocolate chip cookies […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With Country Cabin Village

While you enjoy your coffee today, let’s go back in time a little and talk about one of the common ways food was served to a crowd in the early days of travel. Colonel Charles Goodnight was a cattleman in the mid-1800s. In 1866 he and his partner Oliver Loving were preparing to drive a […]

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Monday Morning Coffee
Monday Morning Coffee and the Importance of Nonprofits

Show us a thriving, successful community and we’ll show you handfuls of nonprofits contributing to that success. In St. Joseph, our nonprofit organizations work hard each day to support our neighbors with services ranging from basic everyday needs to rehabilitation programs to youth activities and much, much more. As you sip your Monday Morning Coffee, […]

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Monday Morning Coffee
Monday Morning Coffee on the Sideline

The sun is out and directly in your line of vision as you drive East. You feel the familiar rumble of gravel under your tires as you turn into the parking lot amid slow, yet heavy, traffic. You park the car, pop the trunk and grab your folding chair, along with children and equipment. Children […]

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Make sure your marketing metrics support your goals; vanity metrics can tank your strategy.
By the Numbers

If your vision of marketing is rooted in zany types sitting around coming up with catchy jingles or sketching logos, you’re not all wrong. And if you watched too much Mad Men, you might believe these moments are all directly fueled with scotch and bourbon. It’s not that these things aren’t happening; it’s just that […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With R/Farms Distilling

Missouri has long been known for wineries and breweries, but the Show-Me State can now add distilleries to the list of handcrafted spirits that are produced in the state. A new distillery has opened north of St. Joseph, in Mound City, Missouri. R/Farms Distilling is a family-owned business that is new to distilling, but not […]

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Cookie-Related Changes May Mean Opportunities in Your Marketing Strategy

As marketers, we tend to be an optimistic group: always about going after new opportunities, confident that growth is on the horizon. So, when Google and Apple began signaling that support for third-party cookies was waning, we realized that we had a new challenge: how would a marketing strategy look without cookies? Ultimately, optimism reigns […]

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