Marketing Musings
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By the time summer rolls around, you’ve probably eaten a few burgers. Maybe a ballpark dog or two. And even if you’re not the one who’s usually minding the grill at your house, you probably know a thing or two about what you like. The same is true of marketing; even if you’re not a […]
Read More… from What a Grill Master Can Teach Us About Marketing
You’re not sure why you did it. Sometimes, you promise things that you regret later, and this is one of them. You told your kids back in March that you would kick off summer with a big cookout. Now the time is closer and your schedule is packed, you are tired and you aren’t really […]
Read More… from Your Marketing Strategy Is Like Planning a Great Cookout
Even when you believe you have developed a thorough understanding of your target audience, survey data often reveals new insights. Consumer needs are continually evolving, making it essential to invest time and resources in conducting surveys to inform and strengthen effective marketing strategies. Survey data can be used in many ways, including getting customer feedback […]
Read More… from Use Survey Data to Build Stronger Relationships
You know Yoda as a Jedi master with a loose grip on grammar. You may not know that he also knew a few things about marketing. Or it’s possible that Yoda simply knew a few things about life, and what he told Luke Skywalker tended to ring true in a lot of areas. Take a […]
You’ve been known to wear your hair in giant cinnamon-roll buns. And you have lost count of how many times you’ve said, “It’s Ahsoka, not Ashoka.” Even still, you may not have identified every possible Star Wars metaphor in your marketing strategy. There’s a big one that should be your starting point: determining the force […]
Read More… from How to Identify The Force in Your Marketing Strategy
Direct mail remains a highly relevant and effective marketing channel. While brands continue to invest heavily in digital strategies, there is still a meaningful role for traditional approaches within a comprehensive marketing mix. As personalization becomes an increasingly central focus, direct mail offers a tangible and trustworthy medium that can help brands engage consumers without […]
Read More… from Direct Mail Still Matters in a Digital-First World
In the sports world, you’ve all heard the phrase “defense wins championships,” right? In basketball, it can be true, but in marketing, defense alone won’t win you anything. The best brands play offense. They take the initiative to level up their strategy, create content with purpose and lead the game instead of reacting to competitors. […]
Read More… from Marketing Madness: Defense Alone DOESN’T Win Championships
It’s easy to believe you know what your audience likes to read, watch or experience. But without a reliable data source to support those ideas, marketing strategies often miss their objectives. The result is misspent dollars in areas like inaccurate market targeting and inefficient spending. Intuition may be your greatest enemy. For example, you notice […]
Developing a marketing strategy often begins with a sense of uncertainty. Initial brainstorming sessions feel unfocused, with ideas hastily captured in the hope that, through iteration and refinement, a clear and compelling concept will ultimately emerge. But it doesn’t have to be this way. All brands are built on a unique identity upon which you […]
Read More… from Laying the Foundation for a Marketing Strategy
As the calendar turns to March, collegiate basketball fans eagerly anticipate the excitement and intensity of the NCAA tournament. If you are a business owner who struggles to solidify a clear marketing strategy, however, this time of year can bring a different kind of “March Madness.” Instead of the thrill enjoyed by college basketball enthusiasts, […]
Read More… from Leave Marketing Madness Behind With a Solid Playbook