Marketing Musings

Think video is too expensive for small business marketing? It’s not only cost-effective, but easy to get started.
Let’s Talk About Why Videos Are Great for Small Business Marketing

For several years, video has been gaining traction in small business marketing strategies, but if you’re like 40% of small businesses, you still haven’t tried it. You may have great reasons: your voice takes on a robot quality when you’re in front of the camera or you turn into Evan Baxter from Bruce Almighty. Maybe […]

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Your marketing campaign could benefit from a little perfectly-timed humor.
Have a Little Fun in Your Marketing Campaign

When you carry out your marketing campaigns, you often get deep into company values, brand messaging and achieving just exactly the right look and feel for your brand. And that’s important. Sometimes, though, you will find the perfect opportunity to have some fun with your campaign. That’s what Native, a personal care brand, did in […]

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Outsourcing to a marketing agency helps you capture more opportunities and stay on-trend.
5 Telltale Signs You Need to Hire a Marketing Agency

Many small businesses don’t have the budget to hire an in-house marketing team. But does that mean you should give up on marketing altogether? Of course not. Maybe you’ve been thinking about outsourcing to a marketing agency, but how do you know when it’s time? Here are five unmistakable signs that you need outside help: […]

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The Pony Express sped up communication across the West while leaving a legacy of grit and sacrifice.
Valuable Communication Lessons Your Brand Can Learn From the Pony Express

Most people are surprised to learn that the Pony Express lasted only a short 18 months and completed a mere 400 runs. It has a lasting legacy during a pinnacle moment in American communication, so it seems impossible that it was a short-lived, unprofitable venture. But the typical Pony Express rider embodies qualities that Americans […]

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Use social media to inform your keyword selection and SEO for a better B2B marketing strategy.
Optimize Your B2B Marketing Strategy and Boost Your SEO

You know your B2B marketing strategy needs keywords and that those keywords fuel your search engine optimization (SEO). But how can you tailor each area of your marketing to be an integrated machine that all contribute to lead generation and then nurturing those leads to conversions? In this post, you’ll find out about two areas […]

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Your marketing strategy should be based on data, but it’s also important to remember the art of marketing.
Don’t Lose Sight of the Art of Marketing

There’s a whopping amount of data available to you about what your customers do and why they do it. You can know what they tend to click before they finally decide to make a purchase. You can learn which subject line led to the most click-throughs on your email campaign. No behavior is too minor […]

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QR codes are back in a big way. Include them as a part of your comprehensive marketing strategy.
Are QR Codes a Part of Your Marketing Strategy?

If the first rollout of QR (quick response) codes was less than promising, the latest iteration of the matrix barcode technology invented in 1994 is proving to be a marketing trend that will likely turn into a best practice. If you’ve visited a restaurant lately, you’ve likely been met with a QR code option at […]

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Your Facebook marketing efforts will improve when you better know when and how to connect.
Stats You Need to Know for Effective Facebook Marketing

Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]

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Hire a marketing agency so that you can focus on the core functions of your business.
Get More When You Hire a Marketing Agency

Your website loads a little slowly, the last coupon mailers you sent didn’t generate the calls it did five years ago and you aren’t sure whether you should be excited about how many likes your business has on Facebook. You would love to do everything yourself, but you’re beginning to suspect that it’s time to […]

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When you outsource your marketing, you get the benefit of a whole team of experts for a small investment.
Is Now the Time to Outsource Your Marketing?

A lot has changed in marketing in recent years. There’s been an even bigger shift to digital formats, and people no longer want to see ads as much as they want to experience your brand and build a trusted relationship. Keeping up with these changes is just one good reason why you may want to […]

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