SJC BLOG

Where Should You Put the Bulk of Your Social Media Efforts for B2B Marketing?

A Look at How Facebook and LinkedIn Stack Up With a combined 2.75 billion people using them, Facebook and LinkedIn are powerhouses for B2B marketing. However, since Facebook is...

How to Foster Engagement and Connection in Your Marketing Strategy

Practical Tips for Establishing an Emotional Connection You have high-quality content that adds value for your audience, you’re regularly posting on social media and your website is mobile-first, user-friendly...

3 Guidelines for Making Micro-Moments a Key Focus of Your Marketing Strategy

Reach Your Target Market at Exactly the Right Moment Micro-moments are happening all around you. Every time you’re in a coffee shop or library and you notice that everyone...

How Do You Create a Strategy?

It’s easy to throw around the word strategy. It’s like a plan, but smarter and more detailed. It has objectives and you likely sat in a few long and...

3 Things Your Marketing Strategy Needs to Include to Focus on Micro-Moments

Reach Your Target Market at the Right Moment For most consumers, it’s become habit to reach for their smartphones to answer every question, from “where can I get a...

4 Steps for Making the Most of Content Marketing

Cross-Channel Marketing Starts With a Strategy If you have been trying to implement cross-channel marketing, but aren’t really sure how it works or whether you’re doing it, you’re not...

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