SJC BLOG

Marketing Automation is the Star of the Show for the Word of the Week

The world hasn’t been taken over by robots. Yet. You can see where those button-laden interlopers are edging in a little too closely, like when you yell at your...

Enjoy a Cup of Monday Morning Coffee and Take Some Time to Think About 2019

The turkey isn’t even on the table yet, but it’s already time to look ahead to 2019 to anticipate how you should structure your marketing strategy. Generating leads through...

Monsters Marketing? It’s Downright Spooooky!

Learn Marketing Tips From Monsters With a Particular Brand Message If you think modern classics like Blair Witch Project and The Ring are creepy, you should pick up a...

Where Should You Put the Bulk of Your Social Media Efforts for B2B Marketing?

A Look at How Facebook and LinkedIn Stack Up With a combined 2.75 billion people using them, Facebook and LinkedIn are powerhouses for B2B marketing. However, since Facebook is...

How to Foster Engagement and Connection in Your Marketing Strategy

Practical Tips for Establishing an Emotional Connection You have high-quality content that adds value for your audience, you’re regularly posting on social media and your website is mobile-first, user-friendly...

3 Guidelines for Making Micro-Moments a Key Focus of Your Marketing Strategy

Reach Your Target Market at Exactly the Right Moment Micro-moments are happening all around you. Every time you’re in a coffee shop or library and you notice that everyone...

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