Marketing trends move fast, so if you’re beginning to look ahead to 2024 (which you should be), it’s a good idea to review your current marketing strategy and how it compares to behaviors in the market. Let’s take a look.
TikTok Continues to Grow: The popularity of TikTok probably hasn’t escaped your notice. Even if you’re not on the platform, you may have been investing in short-form video as a result of its influence. And if you haven’t tried TikTok, this could be a good fit for your 2024 strategy.
Social Media=Search Engine: Users are increasingly treating social media platforms as search engines. When they want to know about a product, solve a problem or check out a brand before purchasing, they head to their favorite social media account and conduct a search.
This highlights the importance of search engine optimization in your marketing strategy. If you haven’t taken a look at SEO best practices in a while, it may be time for an update.
Captioned Video: It’s not just those that have hearing challenges; more and more, people are watching video with captions. It is a growing trend and one you should join.
This also underscores the importance of accessibility for your website. If you aren’t using captions, image alt text and providing alternative ways to access information, you could be missing out on a significant segment of your market.
LinkedIn Gets Real: LinkedIn offers great features for businesses. But increasingly users are sharing more authentic posts on the platform. For instance, a user might share a great article on ideas for better managing networking costs one day, then on the next, they might post about the difficulties they are having with mental health during a particularly busy time at work.
UGC Retains Popularity: User-generated content (UGC) has been increasingly used by brands that want to embrace their audiences as an extension of their business. From Instagram contests to video testimonials, UGC remains a great way to connect with your audience.
If following marketing trends makes your head spin a bit, it may be because you’re also trying to run a business. That’s why we are here. At SJC Marketing, we keep up with the trends so you can focus on your business. Contact us and let’s talk about a marketing strategy for 2024.