Marketing Musings

Think video is too expensive for small business marketing? It’s not only cost-effective, but easy to get started.
Let’s Talk About Why Videos Are Great for Small Business Marketing

For several years, video has been gaining traction in small business marketing strategies, but if you’re like 40% of small businesses, you still haven’t tried it. You may have great reasons: your voice takes on a robot quality when you’re in front of the camera or you turn into Evan Baxter from Bruce Almighty. Maybe […]

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Your marketing campaign could benefit from a little perfectly-timed humor.
Have a Little Fun in Your Marketing Campaign

When you carry out your marketing campaigns, you often get deep into company values, brand messaging and achieving just exactly the right look and feel for your brand. And that’s important. Sometimes, though, you will find the perfect opportunity to have some fun with your campaign. That’s what Native, a personal care brand, did in […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee With Perka Hybrid Buildings

A great company can be determined by great leadership, efficient staff, innovation for the future and community involvement. But a unique few can also be described as a family atmosphere. In a company that treats each other like family, your ideas are just as important and valuable as the leader of the company, or the […]

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Outsourcing to a marketing agency helps you capture more opportunities and stay on-trend.
5 Telltale Signs You Need to Hire a Marketing Agency

Many small businesses don’t have the budget to hire an in-house marketing team. But does that mean you should give up on marketing altogether? Of course not. Maybe you’ve been thinking about outsourcing to a marketing agency, but how do you know when it’s time? Here are five unmistakable signs that you need outside help: […]

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About one-third of consumers say that user experience should be the priority in web design.
Why Your Web Design is Never Complete

The last time you updated your web design, it was probably on a list of priorities or objectives for the year. You set a budget, completed the project and checked off that to-do item with a flourish. But things have changed. In the time since you’ve done an update, web design has become inextricable from […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee With American Family Insurance Agent Don Tolly

St. Joseph is lucky to have a large variety of organizations and charities serving our community. What makes these organizations and charities continue to grow and be successful are the volunteers who are there to lend a hand, host an event or simply be a voice to promote the charity. When we began to think […]

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Social media marketing can be a key part of your SEO strategy.
Your Social Media Marketing Can Play an Important Role in Boosting SEO

There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]

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The Pony Express sped up communication across the West while leaving a legacy of grit and sacrifice.
Valuable Communication Lessons Your Brand Can Learn From the Pony Express

Most people are surprised to learn that the Pony Express lasted only a short 18 months and completed a mere 400 runs. It has a lasting legacy during a pinnacle moment in American communication, so it seems impossible that it was a short-lived, unprofitable venture. But the typical Pony Express rider embodies qualities that Americans […]

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Labor Day used to be filled with parades and politicians. Today, it's a day to relax.
Savoring Our Monday Morning Coffee and Reflecting on Labor Day

We all work hard and look forward to a day off. For many people, Labor Day is just a three-day weekend. An extra day off to have pool parties, BBQs and celebrate the end of summer. But the day was originally started as a way to remember and honor the plight of working-class people. It’s […]

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Videos for business marketing can help you reach more people for less investment than other formats.
4 Reasons to Use Videos for Business Marketing

Visual marketing has exploded in recent years, with businesses embracing the realization that audiences like to engage with brands in a variety of formats. Using videos for business marketing can help you make better connections with potential customers. Here are four reasons why that’s true: It Builds Trust: You can fake an image. You can […]

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