Lead Forensics

Marketing Musings

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How Influential is Facebook Marketing?

When you are trying to engage potential customers through content marketing, it pays to know where they go online for information. Facebook is the most-visited social media site, which makes it a prime candidate for your content. But will Facebook marketing tactics work with your target audience? Facebook has more than 3 billion active users […]

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Monday Morning Coffee With Juniper Lane

When you need something unique for your home décor or a thoughtful gift for a friend, make a stop at Juniper Lane. This boutique shop, located at 1113 Frederick Lane, is owned by Jamie Donaldson and Ashley Hess and offers guests something new every time they visit. Not only is the inventory constantly updated, but […]

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Web Design Tips for a Better User Experience

While web design trends come and go, the majority of people want a browsing experience that is easy to navigate. There is a lot of room for creativity, but your web design should provide clear information and a pleasant encounter with your brand. So what should you make sure to focus on in your web […]

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Reap the Rewards Offered With Video as a Part of Your Digital Marketing Strategy

Are you like the many business leaders who have yet to incorporate video fully into your digital marketing strategy? Despite the success others are experiencing with video marketing, maybe your lack of time has you feeling a bit behind the curve on this key platform. It might seem daunting or challenging, but using video adds […]

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Monday Morning Coffee With Sweet Emotions Bake Shop

Nestled in the heart of St. Joseph, Missouri, lies a quaint little bake shop that honors a beloved previous owner’s legacy and upholds the integrity of delicious breakfast offerings. Sweet Emotions Bake Shop, previously known as Sweet Emotions Donuts, reopened its doors in September of 2023 with new owners, a new menu and a top-to-bottom […]

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How to Stay Connected With Content Marketing in 2024

Consumer behaviors are constantly evolving, which means catering to their ever-changing preferences is vital in maintaining or improving your content marketing. Keeping up with consumers’ wants and needs is a worthwhile task. Feeding your target audience useful, entertaining and educational material is how you keep them engaged and returning to your brand for business. Trends […]

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Mix It Up: Why Your Marketing Might Need a Little Something New for Sweet Success

Imagine how different life would be if Ruth Wakefield had not dropped a chopped bar of semisweet chocolate into her famous butter cookies at the Toll House Inn to make up for being out of the recipe’s called-for nuts. No chocolate chip cookie dough ice cream. No Cookie Crisp cereal. No Famous Amos or Chips […]

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Monday Morning Coffee Celebrates April Fool’s Day

It’s Monday morning, and while we try to soften the arrival of the work week with a cup of joe and a fun topic, it’s going to be hard to head off the impact of a Monday that’s also April Fool’s Day. There’s a good chance you’re about to get it. As you hide at […]

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3 Benefits of Brand Consistency

Consumers today are selective about where they spend their money, but one thing is for certain – when they can easily see a brand’s identity and it speaks to them, they have a higher chance of becoming loyal to your brand. Focusing on brand consistency in your marketing is key to building your connection with […]

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Should TikTok Marketing Still Be a Part of Your Strategy?

Reports are emerging that TikTok, a rising social media star, has “lost its sheen.” According to a recent report, the site has seen a “significant decline in brand engagement.” Does this mean your upcoming TikTok marketing strategy needs to be abandoned? Not necessarily.  It does mean you need to evaluate if TikTok is helping you […]

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