Marketing Musings

What We Write

A women with long hair and wearing a red scarf looks with disapproval at her smartphone screen.

The Advantage of Creating an Emotional Impact With Your Facebook Ads

When the return on investment in your Facebook ads begins to take a downward trend, it may be an indication that you’re failing to connect with your audiences. All good campaigns emphasize the structure of the campaign, analyze the various bidding strategies and look deep into the different targeting options, but when all the focus […]

Social Media Strategy

An orange background with "2025" in bold font, but the zero is a magnifying glass with a bullseye in the center.

2025, This Marketing Strategy Is Coming For You

You refuse to buy anything pumpkin spice-flavored. You pretend not to hear the marching band, wear shorts and flip flops as the temperature plummets and keep humming “Cruel Summer,” even as the leaves fall around your feet. You can deny it all you want, but 2025 is just around the corner. And instead of waiting […]

Marketing Strategy

National Women’s Small Business Month With Monday Morning Coffee

October is National Women’s Small Business Month, and as a small business owned by a woman, SJC Marketing wanted to share some thoughts about it with you. Did you know: One of the earliest successful women’s small businesses dates to the Revolution. Mary Katherine Goddard was a publisher, editing, managing and printing The Maryland Journal […]

Team SJC

Attractive woman bites into a french fry.

Taking Marketing to New Extremes: Is a Scented Billboard a Wise Move?

There is a portion of your brain, the olfactory bulb, that “lights up” when you encounter specific scents. It could be the smell of your long-lost grandmother’s favorite perfume or a musky scent that brings you back to your childhood basement, but regardless of the aroma or odor, there is an emotional response that some […]

Marketing Strategy

Monday Morning Coffee With Chocolat

For thousands of years, chocolate has been celebrated as a natural gift refined by human artistry. Its velvety richness has captivated the taste buds and satisfied the ever-persistent sweet tooth time and time again. Whether you enjoy a simple square of classic dark chocolate, a meticulously crafted confection or even a mug of hot cocoa, […]

Team SJC

Hands hold a smartphone with social media icons floating in the air above it.

Social Media Marketing Ideas for Improved Engagement

Social media evolves with consumer demands. Companies building their social media marketing strategies around these demands create a platform for long-term customer satisfaction. The 2023 Sprout Social Index Report provides data for creating more consistent content for social media campaigns. Some interesting takeaways around consumer usage include the following: 68% of consumers use social to […]

Social Media Marketing

A man in a suit and glasses sits at a laptop.

Is it Time to Upgrade Your B2B Website for an Improved User Experience?

Keeping a finger on the pulse of buyer expectations is key for your company as you develop your marketing strategy. A recent review of more than 500 B2B websites shows that too many are missing the heartbeat altogether, thus creating a less-than-optimal digital experience for potential buyers. Logik.io, a company that provides advanced software for […]

Website Design

Enjoy Your Monday Morning Coffee While We Talk About Marketing and Chess

Whether you’re a chess enthusiast or the entirety of your knowledge comes from a casual viewing of Netflix’s The Queen’s Gambit, you won’t struggle to see the connection between marketing and chess. The most obvious connection, of course, is that they are both strategic in nature. If you prefer to dwell in the world of […]

Team SJC

A laptop sits open on a desk next to a cup of coffee. The screen says "SEO" in large letters.

Do You Know the True Value of SEO?

Search engine optimization (SEO) is a nearly 30-year-old process. It has evolved from a strategy that relied on keyword stuffing to a highly formalized process that values quality content over all else. Companies of all sizes invest time, energy and funds in SEO. When a company focuses on SEO in their content creation, it is […]

Two hands hold up small cards that say "SEO" and "PPC."

SEO and PPC Work Together to Generate Revenue

Amassing more consumer engagement is akin to investments: there are short-term and long-term methods to reaching your goal. And like a diversified portfolio, marketers using the short-term pay-per-click (PPC) as well as the long-term search engine optimization (SEO) method together can achieve higher gains. PPC ads are a quicker solution in regards to engagement; they’re […]