Lead Forensics

Marketing Musings

Every week, SJC Marketing highlights a local business or organization in Monday Morning Coffee.
Monday Morning Coffee Gets Spooked!

You’ve made a second run for Halloween candy after you ate the first batch. You’ve already spent twice your budget on costumes and you’ve gotten into a permanent state of hyperactivity after making pumpkin spice lattes a daily habit. But too much Halloween? Not a chance! Today, Monday Morning Coffee jumps into the spooky fun […]

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Your SEO shouldn’t come at the expense of user experience, and, in most cases, user experience helps SEO.
SEO and User Experience are Related

Since DNA testing kits became widely available, there have been plenty of surprises. Maybe yours were relatively mild, such as finding out your ancestry was more Irish than German. Or maybe you came across a shocking discovery, like a cousin you didn’t know existed. For some marketers, that’s what happens when they begin to look […]

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Doing research on your target audience provides you with knowledge that informs important decisions.
Do You Really Know Your Target Audience?

Understanding your target audience means knowing their pain points, their wants and their needs. This is an integral part of creating effective messages that impact consumers and help them bond with your brand. If your content seems to be generating little-to-no engagement, it could be time to evaluate what you really know about your target […]

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Every week, SJC Marketing highlights a local business or organization in Monday Morning Coffee.
Monday Morning Coffee With Café Belle Epoque

Bienvenue! This week’s edition of Monday Morning Coffee will take you on a flight across the Atlantic where you’ll be visiting a little café nestled on a street corner in the city of love. In reality, it is in downtown St. Joseph, Missouri, right off of Frederick Avenue: a gem by the name of Café […]

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Your marketing strategy may be missing an important element: landing pages. Find out how to best design them.
Are You Maximizing Your Landing Pages?

When you’re designing a marketing strategy, there are the heavy hitters you likely never forget to include, like content and social media marketing. You wouldn’t miss incorporating a keyword strategy or email marketing. But there’s a great element of any strategy that often gets overlooked: landing pages. Landing pages are a great strategic tool that […]

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Interactive video is a great option for putting a fun spin on your video marketing.
Why You Should Try Interactive Video (And How to Do It!)

Visual marketing continues to be a great way to engage audiences, but if your company hasn’t tried interactive video, this post is what you need to get started. First, let’s discuss why interactive video is a good element to include in your strategy: In a 2022 Hubspot survey, 28% of the 500 participants surveyed said […]

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Every week, SJC Marketing highlights a local business or organization in Monday Morning Coffee.
Enjoy Your Monday Morning Coffee While We Look Ahead to Christmas

Summer just wrapped up, and we are already talking about Christmas! We have been seeing Halloween, Thanksgiving and Christmas decorations in stores for a while now. Why do stores start selling so far ahead of a holiday? It all comes down to you, the shopper. Retailers base their in-store visual merchandising and product placement decisions […]

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Bring your web development to the next level and see immediate improvement in multiple areas.
Are You Placing a Priority on Web Development?

Best practices in marketing are always evolving and new technology arrives constantly. Nobody knows this better than a web development expert. Staying up-to-date means keeping tabs on consumer preferences and new technology, but there are a handful of foundations that will always be important, including load speed and ease of navigation. Regularly evaluating your website […]

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Update your social media marketing strategy by giving your target audience what they want – more images.
The Benefits of Using Static Images in Social Media Marketing

In the push and pull of content types that capture the attention of consumers, video and static images take center stage. Social media marketing strategies evolve often, and in 2023 static images deserve more attention. Video is still important to your strategy but if you have completely replaced static images with video, it’s time to […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With KlipWeb

Firefighters are put in many situations that could lead to injury on a regular basis. You may be surprised by the fact that one of the top injuries for firefighters is strains and sprains. A majority of calls are medical-related, which leads to a lot of lifting of patients and extra weight on muscles and […]

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