What We Write
It seems there is always a new algorithm: a new way to use keywords, hashtags or links that you need to know about, and this part of the content creation process can be difficult to keep up with. The latest topic to land on many content creators’ desks is ChatGPT, which is an artificial intelligence […]
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There’s no doubt that creativity is critical in marketing. But art must also be accompanied by science. Your marketing strategy needs creativity, but that creativity needs to be integrated with a solid foundation of data. The creative part of any marketing strategy is a lot of fun, and you might be tempted to think that […]
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If you grew up in St. Joseph, Missouri, you remember the pink building on the corner of Ashland and Gene Field. There were many flower arrangements made in that building over the years. Sadly, Sansone Floral closed and the building got a new coat of paint. But it now happily houses a new store, Narrative […]
TikTok, the platform where young people show off their crazy dance moves or the latest trendy challenge, is just a place for teens to share their fun right? Maybe during the first year following the launch of the app, but that sentiment no longer holds true. It has become an important focus of B2B marketing. […]
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Using data the right way can help your company engage with your target audience in a highly effective way. Data-driven marketing is key to making vital connections that can turn into loyal customers. You may find that you have more data than you know what to do with, but when used intentionally, data-driven marketing can […]
Human sentiment: It’s the bottom line, isn’t it, of all our communications? Whether it’s joy, sadness, love, friendship, gratitude or appreciation … Everything we do as humans when it comes to reaching out to one another is about sharing a sentiment. It’s also true in marketing. The campaigns, concepts, platforms and evaluations we do are […]
Most functional business websites have an “about us” section, but every great business website has something more: a well-thought-out and enticing “about us” page. This part of the website is more important than most business leaders know. When consumers develop a sense of loyalty to a brand it is because they feel like the brand […]
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Have you ever had to wipe away tears after a commercial? You feel sort of silly. It’s just marketing, after all. You quickly reach for a tissue and wipe away the evidence. Whether it’s Folgers’ “Peter Comes Home for Christmas” or the famous “I’d Like to Buy the World a Coke” commercial, there are brands […]
Read More… from Marketing Without Manipulation: A How-To Guide
An old-fashioned American summertime tradition can be found right here in St. Joseph, Missouri. Phil Welch Stadium has seen generation after generation play ball since 1939. Originally home of the St. Joseph Saints, the stadium was named in honor of and dedicated to United States Senator and local mayor Phil Welch. In those days, the […]
Read More… from Monday Morning Coffee: Sip Your Brew With a Tour of Phil Welch Stadium
You’ve likely heard some buzz about user-generated content but maybe you haven’t really figured out the best way to utilize it for your brand. Here are three tips to take your user-generated content to the next level, as well as a couple of examples of brands that are exceptionally great at user-generated content: Think Beyond […]
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