Marketing Musings

Enjoy some Monday morning coffee and read about a local favorite outdoor activity spot.
Monday Morning Coffee with Rosecrans and the 139th Airlift Wing

Many things about St. Joseph, Missouri, our SJC Marketing headquarters, are unique and definitely uncommon.  As a beautiful, quirky and creative city, St. Joseph shares these stories and social media posts as a collection called Uncommon Character. We are blessed to live and work in a perfectly-sized Midwestern city that is packed full of both […]

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Build your social media marketing strategy around developing trust with your target audience.
Making Connections With Your Social Media Marketing

You know how important it is to get content about your brand in front of your target audience, but they are getting pelted by thousands of other brands that are also putting out content in their social media marketing campaigns. And while influencers continue to gain traction, it isn’t all about popularity; consumers today are […]

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It’s not just about making the sale; marketing is building brand awareness for longevity and loyalty.
Harnessing Digital Audio to Build Brand Awareness

You’re not just competing with other brands. You’re competing with noise. Everyone wants to grab consumers’ attention and building brand awareness may be more challenging than ever. But there’s a way to build brand awareness in an arena you may not have considered: digital audio. Statista reports that 57% of consumers in the United States […]

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Join SJC Marketing each Monday for Monday Morning Coffee, a blog featuring local businesses.
Monday Morning Coffee a la Mode

It’s Monday morning, and you’re sitting at your desk, trying to figure out what you could do to get this week started on the right track. Why not some ice cream? In case there’s any danger that you think that you’re going to skip out to the ice cream shop followed by a sugar-inspired Monday […]

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Whether you’re a business or an individual trying to build an online presence, personal branding is critical.
Building a Presence Through Personal Branding…like Napoleon

Let’s talk about Napoleon Dynamite. When it comes to personal branding, he’s got it in spades. There’s a specific laughing-while-cringing humor that Napoleon Dynamite perfected in all his glorious weirdness. He was a successfully branded character, completely consistent in his message. Personal branding has made Napoleon memorable for decades now. What can personal branding do […]

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Know your audience, their habits and beef up your content marketing efforts.
3 Tips For Content Marketing Success

It’s not always easy to grab the attention of your target market, and with the amount of information out there today, it can be hard to break through all the noise. With a few augmentations to your content marketing strategy, you can stand out in the crowd and see stronger engagement with consumers. The “When […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Monday Morning Coffee With Art Attack Studio, LLC

Have you ever wanted to take your passion in life and make that dream a reality? That is exactly what Annie Schmerber-Corrington has done with her passion for the arts. Annie is an artist and art educator, as well as the owner and creator of Art Attack Studio LLC located at 218 S 8th Street […]

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B2B marketing that includes videos will bring more eyes on your brand.
Are Videos a Part of Your B2B Marketing?

Ninety-five percent of B2B buyers say they use videos to help inform them before making a purchase. According to a study titled “B2B Video Marketing: The Power of Video in the B2B Buyer’s Journey,” 70% of B2B buyers say video is more useful to them than in-depth reports, webinars, infographics or white papers for creating […]

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Developing a lead generation strategy is like planning to go fishing; you need to know what you want to catch.
Are You Fishing For Leads?

What do fishing and lead generation have in common? If you have spent time developing a lead generation strategy, you know that it more closely resembles fly fishing than casting a big net out to sea. Maybe your experiences with fishing haven’t been very successful. From a mess of tangled lines to the frustration of […]

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Learn more about businesses in St. Joe and the surrounding area by joining SJC Marketing for Monday Morning Coffee.
Enjoy a Special Blend of Monday Morning Coffee to Celebrate Higher Education Day

Since February 2015, June 6 has been celebrated as Higher Education Day. So pull out that mug and fill it up with a special blend of your favorite coffee for a day to honor the many choices we have for higher education. Higher Education Day was established to encourage students to pursue higher education and […]

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