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Search engine optimization (SEO) is a nearly 30-year-old process. It has evolved from a strategy that relied on keyword stuffing to a highly formalized process that values quality content over all else. Companies of all sizes invest time, energy and funds in SEO. When a company focuses on SEO in their content creation, it is […]
Amassing more consumer engagement is akin to investments: there are short-term and long-term methods to reaching your goal. And like a diversified portfolio, marketers using the short-term pay-per-click (PPC) as well as the long-term search engine optimization (SEO) method together can achieve higher gains. PPC ads are a quicker solution in regards to engagement; they’re […]
Read More… from SEO and PPC Work Together to Generate Revenue
The digital landscape is awash with content, which can overwhelm consumers from all angles. Only the most focused content will find its way to its intended audience. Constantly monitoring your search engine optimization (SEO) strategy is the best way to be sure you’re on track. Unlike ads, that are built around the premise that you’ll […]
Read More… from SEO Strategies Achieve More Than Higher Rankings
Search engine optimization (SEO) is a tool to get more traffic to your website and it can be key to revenue growth for your company. From retaining more customers to building up your brand, SEO plays a critical role in many ways that can lead to more money and growth for your brand. Establish Your […]
Read More… from SEO and Your Sales: Aligning Efforts to Maximum Effect
Since DNA testing kits became widely available, there have been plenty of surprises. Maybe yours were relatively mild, such as finding out your ancestry was more Irish than German. Or maybe you came across a shocking discovery, like a cousin you didn’t know existed. For some marketers, that’s what happens when they begin to look […]
Investing in your search engine optimization (SEO) helps improve your rankings on Google and other search sites. But how do you know what is most valuable for you to focus on? Following recommended practices for improving your ranking is a good place to begin. On these lists for SEO best practices, you’ll see advice about […]
Does a search engine punish sites that are not mobile-friendly? If you’re due for a website update or redesign, you may be wondering how to prioritize the changes according to your budget. You’ve been told that making your website user-friendly for mobile search is a critical priority, but you still have questions about just how […]
Read More… from Is a Mobile-Friendly Site Important for Strong Search Engine Results?
Search engine optimization (SEO) is a priority for any business wanting to be found online. You research keywords, make sure your content is being renewed and refreshed, post videos and make sure your meta descriptions are in place. And yet, even as you implement all the best practices for SEO, you’ve got to remember one […]
Read More… from SEO and User Experience Are Both Key For Your Website
Your use of keywords in your content marketing strategy should take a lot of factors into consideration. Elements like search volume, seasonality and localization can all influence the ways you identify the most important keywords. But user intent is one of the most important considerations, helping you prioritize what’s most relevant to your target market. […]
Read More… from What Role Does User Intent Play in Your Content Marketing Strategy?
Keeping up with the intricacies of search engine optimization (SEO) can make your head spin, but if you stand back just a bit, there are broader trends that shape how websites and content should be designed. For instance, even though it’s required some tweaks, you know that regularly posting new content, prioritizing mobile-friendly design and […]