Marketing Musings

What will SEO look like in the next decade? Here are a few clues based on current trends.
What Will SEO Look Like in 2030?

Keeping up with the intricacies of search engine optimization (SEO) can make your head spin, but if you stand back just a bit, there are broader trends that shape how websites and content should be designed. For instance, even though it’s required some tweaks, you know that regularly posting new content, prioritizing mobile-friendly design and […]

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Despite the increase in online purchasing, many small business marketing plans don’t include SEO.
57% of Small Business Marketing Plans Don’t Include an SEO Strategy

Even in the post-pandemic era, after seeing a 40% increase in Internet activity in 2020, many small business marketing plans still don’t prioritize search engine optimization (SEO) strategies. A recent survey gathered responses of 600 small and mid-size business owners in the U.S. and Canada to determine how they were using SEO and other digital […]

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Images and video boost your SEO, but what about emojis? Google answers that question.
Express Yourself: How Emojis Affect Your SEO

Search engine optimization (SEO) is a challenging concept for business owners trying to stay current on marketing trends. It is complex to begin with, and it changes frequently, with algorithms that are replaced almost as soon as they appear. From keywords in content to whitespace on your website, and meta descriptions placed in just the […]

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Your SEO will benefit from images that are unique and in the right format.
What the Highest-Ranking Sites Know About Images and SEO

In the complex and confusing world of search engine optimization (SEO), one stable guideline has always been that visual content boosts ranking results. It makes sense: text-heavy sites are less dynamic. But what if your images are not doing a good job of improving your SEO? Imagine you hired a receptionist to greet callers in […]

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Partner with an expert and see better results out of your SEO strategy.
How Will Your SEO Strategy Evolve in 2022?

Attempting to keep up with Google’s algorithm updates, given that they have thousands per year, can feel like a Sisyphean task. As soon as you think you’ve got it, more changes start rolling at you. At SJC, we’ve got our eye on the algorithm changes that may impact your SEO strategy in 2022, so check […]

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Your SEO best practices should include a keyword strategy that improves rankings.
Are Keywords Still an Important Part of Your SEO Best Practices?

As you’re planning your 2022 strategy, you may be wondering whether keywords are still going to play a role in your SEO (search engine optimization) best practices. The answer is yes, but your strategy may need to be reevaluated, depending on how you’ve been using your keywords. Here are key things to look at: Tighten […]

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Social media marketing can be a key part of your SEO strategy.
Your Social Media Marketing Can Play an Important Role in Boosting SEO

There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]

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Use social media to inform your keyword selection and SEO for a better B2B marketing strategy.
Optimize Your B2B Marketing Strategy and Boost Your SEO

You know your B2B marketing strategy needs keywords and that those keywords fuel your search engine optimization (SEO). But how can you tailor each area of your marketing to be an integrated machine that all contribute to lead generation and then nurturing those leads to conversions? In this post, you’ll find out about two areas […]

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There are critical elements to website design that have nothing to do with IT; it’s about how it makes visitors feel.
No, You Don’t Want to Build Your Own Website (Trust Us)

It’s time for a new website, and whether you’re a startup or an existing business with a dated site, there are plenty of platforms that will tell you that a DIY site is easy… so easy that in just a few simple steps, you can be up and running with your new site. But here’s […]

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In a more localized search environment, your SEO strategy must consider community needs.
Developing an SEO Strategy for Evolving Times

The effects of the pandemic have hit every industry, forcing most organizations to rethink their business plan and adapt to a new situation. SEO strategies have also evolved to include new elements focused on staying local and staying relevant. And while the approach to SEO constantly evolves, it has become especially important to rethink strategy. […]

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