Marketing Musings

Including keywords in your title, and also in your conversation, is a good SEO practice for podcasts.
Is Your Podcast Aligned With Your SEO Strategy?

Podcasts are a great way to round out your marketing campaign. They make it easy to infuse your brand with authenticity, you can relax and enjoy talking about areas in which you happen to have expertise and you can record podcasts in your pjs and bed head. But just because podcasts are one of the […]

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Keywords are a great way to improve SEO, but they can have the opposite effect if used improperly.
3 Common Mistakes Derailing Your SEO

Search engine optimization (SEO) can be confusing as it constantly changes and evolves. Every time you think you’ve got a grip on the factors that help you achieve good search engine rankings, the algorithms change, and that slippery Google has gotten away from you again. Though you may need to review calculus to figure out […]

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SEO best practices include smart keyword research and aligning your content with search engine algorithms.
Best SEO Practices Are Integrated With Content Strategies

Most companies are pursuing search engine optimization (SEO) at some level, and budgets for content marketing are increasing, but the smartest companies integrate SEO and content marketing as a part of a set of SEO best practices designed to encourage growth. Content and SEO strategies often fail to capture the potential momentum that can occur […]

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SEO guidelines change often, so here are some of the most important trends shaping your rankings.
SEO is Your Word of the Week

The factors that impact your ranking are all included in your search engine optimization (SEO) strategy, but thanks to Google, SEO is never an item you can check off your list as “done.” Its algorithms change often and you should recognize new technology impacting how consumers interact with your website. Here are four trends affecting […]

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Improve your SEO strategy with website design that is mobile- focused.
How Does Your Website Design Affect Your SEO?

Your Website Design Strategy Plays a Key Role in SEO Think about how much time you spend on your mobile phone compared to your desktop or laptop computer. Now, think about how the average consumer is using their mobile device(s). It becomes obvious that your approach to website design must cater to a mobile-friendly focus. […]

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Monday Morning Coffee
Alexa, Schedule My Monday Morning Coffee

The days of wondering whether voice assistants will ever be common household tools are long over. If you began with instructing Siri to address you as “Master of the Universe” or could only imagine calling out “Hey Google” to hear “Pump Up The Jam” on a whim, you know now that this technology wasn’t destined […]

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SEO best practices
Get Ahead of the Competition With These SEO Best Practices

Update Your Marketing Strategy With These Key Steps It’s still early in the year, so it’s a great time to evaluate your marketing strategy and determine what you could do to pull ahead in your industry. Implementing SEO best practices is key, because both in B2B and B2C markets, buyers are doing a lot of […]

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SEO best practices
A Guide to SEO Best Practices for Your Marketing Plan

Breaking Down Your SEO Strategy Creating SEO best practices in your marketing plan can seem a bit complex. After all, Google continues to update its algorithms for search, and you could tie yourself in knots trying to follow the twists and turns of exactly what you should be doing to optimize your site and your […]

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SEO content writing
Are You Making These Mistakes in Your SEO Content Writing?

Make Sure Your Content Marketing Drives Lead Generation You’re creating quality content that is filled with valuable insights and you’re distributing it through a variety of channels and changing up your formats for better exposure. So why isn’t your content improving your search results or increasing your leads? You may be making some common mistakes […]

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SEO strategy
Linking is Key for Your SEO Strategy

Add Linking to Your Marketing Plan to Demonstrate Your Relevance and Improve SEO One of the important components of any good SEO strategy is the prioritization of linking. Linking is, in essence, a type of endorsement of your brand. It boosts your SEO results and investment in both the time and resources to improve linking […]

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