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Some refer to search engine optimization (SEO) as the “long game” or even “content marketing’s best friend”, but whatever you want to call it, SEO has proven effective in bringing attention to brands in a variety of industries. Have you made SEO a part of your marketing strategy? If not, let’s talk about why you […]
Three people handed in their notice in a single week. You had barely trained your new receptionist. Then came the backorders from your supplier. And the icing on the cake? A negative Google review. It often happens that a rough review comes in the wake of an incredibly challenging situation at your business. But even […]
You may have noticed that you’re hearing about search engine optimization (SEO) more than ever. If you had been hoping that this complex set of algorithms would fade out and you would never need to know too much about SEO, you’re going to be disappointed. When you consider the growing availability of AI tools and […]
Search engine optimization (SEO) is a nearly 30-year-old process. It has evolved from a strategy that relied on keyword stuffing to a highly formalized process that values quality content over all else. Companies of all sizes invest time, energy and funds in SEO. When a company focuses on SEO in their content creation, it is […]
Amassing more consumer engagement is akin to investments: there are short-term and long-term methods to reaching your goal. And like a diversified portfolio, marketers using the short-term pay-per-click (PPC) as well as the long-term search engine optimization (SEO) method together can achieve higher gains. PPC ads are a quicker solution in regards to engagement; they’re […]
Read More… from SEO and PPC Work Together to Generate Revenue
The digital landscape is awash with content, which can overwhelm consumers from all angles. Only the most focused content will find its way to its intended audience. Constantly monitoring your search engine optimization (SEO) strategy is the best way to be sure you’re on track. Unlike ads, that are built around the premise that you’ll […]
Read More… from SEO Strategies Achieve More Than Higher Rankings
Search engine optimization (SEO) is a tool to get more traffic to your website and it can be key to revenue growth for your company. From retaining more customers to building up your brand, SEO plays a critical role in many ways that can lead to more money and growth for your brand. Establish Your […]
Read More… from SEO and Your Sales: Aligning Efforts to Maximum Effect
Since DNA testing kits became widely available, there have been plenty of surprises. Maybe yours were relatively mild, such as finding out your ancestry was more Irish than German. Or maybe you came across a shocking discovery, like a cousin you didn’t know existed. For some marketers, that’s what happens when they begin to look […]
Investing in your search engine optimization (SEO) helps improve your rankings on Google and other search sites. But how do you know what is most valuable for you to focus on? Following recommended practices for improving your ranking is a good place to begin. On these lists for SEO best practices, you’ll see advice about […]
Does a search engine punish sites that are not mobile-friendly? If you’re due for a website update or redesign, you may be wondering how to prioritize the changes according to your budget. You’ve been told that making your website user-friendly for mobile search is a critical priority, but you still have questions about just how […]
Read More… from Is a Mobile-Friendly Site Important for Strong Search Engine Results?