Some refer to search engine optimization (SEO) as the “long game” or even “content marketing’s best friend”, but whatever you want to call it, SEO has proven effective in bringing attention to brands in a variety of industries. Have you made SEO a part of your marketing strategy? If not, let’s talk about why you should.
Credibility & Trust
Consumers today are willing to spend more money on brands they trust, and one way to earn that trust is to establish credibility by being a thought leader. Your SEO content delivers information that addresses pain points and solves problems.
Long-Term Strategies Pay Off
SEO is not a method to use for those expecting immediate rewards. Rather, results trickle in and build up over the course of months or a year, but these are long-lasting rewards. When developing SEO content, you’re following trends that evolve, continually updating your target audience and keeping them informed as the landscape changes.
Improved User Experience
Leave it to Google to develop a process for ranking a user’s experience on a website. From core web vitals to click-through rates, user feedback to mobile friendliness, Google will either reward your site or downgrade it based on the user experience. Quality SEO considers many elements, including page design, load speed, readability and much more.
Increased Sales
Marketing experts often refer to SEO and how it can improve the buy cycle. Part of this cycle is a step where the potential customer becomes more informed as they move closer to a purchase. Your SEO content can address all of the usual questions and assist the customer in making a fact-based decision.
Local Engagement Upticks
The process can get technical, but SEO experts have taken to optimizing their brand’s website, as well as its content, and focus on promoting engagement locally. They do this by optimizing their Knowledge Graph, analyzing their Google Business Profile while also looking into social media profiles.
Organic Search
Paying for ads has its time and place, but given the long-haul strategy of SEO, there is a lot of value in improving your organic search results. The more you can improve your SEO content, as well as your website, the more positive organic search results you will receive.
Looking for a hand with your SEO strategy? Lean on the experts at SJC. Our team of SEO pros are ready to assist in developing your strategy and high-quality content directed at your target audience. Contact us and let’s talk about your next step.