Marketing Musings
What We Write
Thanksgiving dinner is not the product of traditions stretching back to the Mayflower. It’s the result of some very good marketing strategies. For instance, there likely wasn’t any pumpkin pie at the first Thanksgiving. The Pilgrims were surviving on a lean diet that didn’t include the butter, sugar or wheat flour that pie-baking would have […]
Read More… from Thankful for Pumpkin Pie and Marketing Strategies
While the traditional printed press release has largely been replaced by digital formats, its fundamental value remains. In an increasingly crowded media environment where audiences are constantly exposed to ads, a well-crafted press release can offer a more credible, focused way to communicate important information. Its ability to present newsworthy content in a clear, objective […]
Read More… from Cutting Through the Noise: Why Press Releases Still Matter
If we told you five years ago that you could open a tab on your computer, ask a bot to write you a 500-word blog about “2026 Supply Chain Trends,” hit copy/paste and publish, you would’ve thought the marketing game had been changed forever. Well, it has been. But as large language models (LLMs) have […]
Read More… from What Your Brand Loses When AI Does All the Writing
Did you know that 60% of the average marketing budget is lost to inefficiency? Most of that waste is because of a lack of a marketing strategy and not being intentional with your plan. This is just one example demonstrating the importance of a well-constructed marketing strategy. And it’s the perfect time to think through […]
Read More… from Why It’s Time to Start Planning Your Marketing Strategy for 2027
If the title of this blog made you subconsciously start singing a Shinedown song from the 2000s, then good. That’s what we were going for. Anyway, it’s true. In marketing, sometimes goodbye is a second chance. Meet remarketing. Remarketing is the practice of serving advertisements or messages to users who have previously visited or engaged […]
Read More… from Sometimes Goodbye Is a Second Chance: The Power of Remarketing
If your search habits have changed, you can almost guarantee that your company’s target audiences’ habits have evolved, too. Instead of typing a handful of keywords, users are becoming more conversational in their queries. If you’re looking to drum up more exposure from local consumers, you need to consider how generative engine optimization (GEO) will […]
If your organization operates with a lean budget, you’re likely looking for marketing strategies that deliver a strong return on investment (ROI). Email marketing is an effective way for small businesses to build brand awareness and engage their audience, and even the world’s largest brands continue to leverage it. Email marketing is one of the […]
Read More… from Small Business Marketing: The Power of Email Campaigns
Even if your team hasn’t refined your search approach in several years, you can see as a consumer how things are changing. It’s not a passing trend; search results are different, and they are impacting small business marketing. Instead of seeing a list of sites on a search engine results page, you may be seeing […]
Read More… from Does Your Small Business Marketing Strategy Need a New Search Approach?
SEO (search engine optimization) can be a confusing world, especially for someone hearing about it for the first time. In fact, 25% of business owners are completely unaware of what SEO is or what it stands for. But for the 75% who know it exists, there’s still a lot to understand about how it impacts […]
Read More… from 3 SEO Myths Small Business Owners Still Believe
Search algorithms have always been a mystery. Even before AI became such a large part of search, algorithms were constantly evolving in ways nobody could predict. But there is no doubt that AI is revolutionizing SEO, changing how search engines evaluate content and how businesses compete for visibility. Google’s AI Standouts Two Google products you […]