Lead Forensics

Marketing Musings

A person kneels down, pointing to a banner on the floor that says "SEO" in white against a purple background, surrounded by widgets.
SEO Strategies Achieve More Than Higher Rankings

The digital landscape is awash with content, which can overwhelm consumers from all angles. Only the most focused content will find its way to its intended audience. Constantly monitoring your search engine optimization (SEO) strategy is the best way to be sure you’re on track. Unlike ads, that are built around the premise that you’ll […]

Read More… from SEO Strategies Achieve More Than Higher Rankings

Two hands hold a tablet with a blue screen featuring bold white lettering that says, "PPC."
Are You Utilizing PPC Ads as Part of Your Marketing Strategy?

Pay-per-click (PPC) advertising is known as a quick, measurable and trackable form of connecting with audiences, but it’s also an omnichannel tool that can put you ahead of your competition. Did you know that 75% of consumers say ads make it easier to find what they’re looking for? Furthermore, almost 45% of page clicks are […]

Read More… from Are You Utilizing PPC Ads as Part of Your Marketing Strategy?

Establish a better digital marketing strategy by partnering with a proven professional in the field.
A Look Ahead at Digital Marketing in 2024

It might be too early to start planning your New Year’s Eve party, but the time is right to start looking at digital marketing trends expected to hit in 2024 and how your organization will respond. Will artificial intelligence (AI) make an even bigger splash in 2024, and will video content continue to grow in […]

Read More… from A Look Ahead at Digital Marketing in 2024

Considering a website redesign? It’s a good idea to know what you should prioritize for SEO purposes.
6 Elements for a Successful Website Redesign

If it’s been a while since your last website redesign, a few things have probably changed. For instance, you probably already know that most Internet use happens on mobile devices, not desktops. But you may be wondering if blogging is still a thing and whether you need to change anything in your search engine optimization […]

Read More… from 6 Elements for a Successful Website Redesign

As an approved vendor, SJC Marketing helps system schools streamline their marketing processes.
We Are Proud to Be a University of Missouri System Approved Vendor

At SJC Marketing we are proud of many things we do and one of them is our approved vendor status for the University of Missouri system. The approved vendor status signals to every department across the University of Missouri system that SJC Marketing has been vetted as an exceptional provider of marketing services that align […]

Read More… from We Are Proud to Be a University of Missouri System Approved Vendor

Nurture your leads in the buy cycle with a unique landing page.
Are Landing Pages a Part of Your Marketing Strategy?

A landing page is designed to promote your unique selling proposition. It’s a page where you can offer your compelling benefits or provide inspirational social proof. A landing page will differ per segmented audience and campaign and no two organizations are likely to take the same approach to building their landing pages. From testing out […]

Read More… from Are Landing Pages a Part of Your Marketing Strategy?

Not sure which digital marketing tools are best for your use? Take a look at these suggestions.
3 Digital Marketing Tools Worth Your Notice

Even as companies pivoted to stay relevant and struggled to stay profitable throughout the pandemic, consumers continued to send a strong message: they wanted brands that would do more than just sell to them; they wanted brands that would know them. And for many organizations trying to meet customer expectations, the right digital marketing tools […]

Read More… from 3 Digital Marketing Tools Worth Your Notice

Make sure your marketing metrics support your goals; vanity metrics can tank your strategy.
By the Numbers

If your vision of marketing is rooted in zany types sitting around coming up with catchy jingles or sketching logos, you’re not all wrong. And if you watched too much Mad Men, you might believe these moments are all directly fueled with scotch and bourbon. It’s not that these things aren’t happening; it’s just that […]

Read More… from By the Numbers

Cookie-Related Changes May Mean Opportunities in Your Marketing Strategy

As marketers, we tend to be an optimistic group: always about going after new opportunities, confident that growth is on the horizon. So, when Google and Apple began signaling that support for third-party cookies was waning, we realized that we had a new challenge: how would a marketing strategy look without cookies? Ultimately, optimism reigns […]

Read More… from Cookie-Related Changes May Mean Opportunities in Your Marketing Strategy

Your marketing strategy can begin with the right foundation when you ask four important questions.
4 Questions to Jump-Start Your Marketing Strategy

When someone mentions your marketing strategy, do you chuckle as you picture the three Facebook posts you tossed up last year? Or maybe you started an email newsletter in January, but by June it had completely puttered out. These stops and starts are common among small businesses. You might be surprised to learn that forming […]

Read More… from 4 Questions to Jump-Start Your Marketing Strategy

Previous Next
Close
Test Caption
Test Description goes like this