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As you’re planning your 2022 strategy, you may be wondering whether keywords are still going to play a role in your SEO (search engine optimization) best practices. The answer is yes, but your strategy may need to be reevaluated, depending on how you’ve been using your keywords. Here are key things to look at: Tighten […]
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There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]
Read More… from Your Social Media Marketing Can Play an Important Role in Boosting SEO
You know your B2B marketing strategy needs keywords and that those keywords fuel your search engine optimization (SEO). But how can you tailor each area of your marketing to be an integrated machine that all contribute to lead generation and then nurturing those leads to conversions? In this post, you’ll find out about two areas […]
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It’s time for a new website, and whether you’re a startup or an existing business with a dated site, there are plenty of platforms that will tell you that a DIY site is easy… so easy that in just a few simple steps, you can be up and running with your new site. But here’s […]
Read More… from No, You Don’t Want to Build Your Own Website (Trust Us)
The effects of the pandemic have hit every industry, forcing most organizations to rethink their business plan and adapt to a new situation. SEO strategies have also evolved to include new elements focused on staying local and staying relevant. And while the approach to SEO constantly evolves, it has become especially important to rethink strategy. […]
Read More… from Developing an SEO Strategy for Evolving Times
For companies of all sizes, figuring out how to increase brand awareness through search engine optimization (SEO) represents a way to edge out the competition, sustain online relevance and gain market share. On every Google search results page, there are top spots for brands to fight over, with all of them elbowing one another on […]
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You may already know the SEO basics that help you get higher ratings in Google search, but have you paid attention to your FAQ schems and how it affects you Google rank? Google is constantly evolving how it approaches SEO. In March, Google tightened its FAQ markup guidelines, which meant developers could no longer markup […]
Read More… from How Can You Improve SEO Results On Your FAQ Page?
Few things are more frustrating than putting a lot of energy into a project and seeing no return on your investment. Time and again, company websites fail to get the hits you were sure would come shortly after launching. The blame can be assigned to an assortment of issues, including your approach to SEO. A […]
Podcasts are a great way to round out your marketing campaign. They make it easy to infuse your brand with authenticity, you can relax and enjoy talking about areas in which you happen to have expertise and you can record podcasts in your pjs and bed head. But just because podcasts are one of the […]
Read More… from Is Your Podcast Aligned With Your SEO Strategy?
Search engine optimization (SEO) can be confusing as it constantly changes and evolves. Every time you think you’ve got a grip on the factors that help you achieve good search engine rankings, the algorithms change, and that slippery Google has gotten away from you again. Though you may need to review calculus to figure out […]