There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search.
Regardless of how social media impacts the search algorithms, it is still a valuable part of your SEO. Social media marketing helps you disperse your content to the right people, gives your brand more clout and provides your website with more organic reach, which helps you hit your SEO goals.
In order to see a positive impact on your SEO, here are some areas to focus on in your social media marketing:
- Partner Up
When you hitch your wagon to a fast-moving train, you get places faster. Seek out brand advocates and/or influencers in your industry who are willing to give you a positive endorsement. Start by interacting with their posts and sharing their content. It’s about more than just liking content– you have to be active and comment on posts and ask questions. Establish a relationship and earn their trust, and once you do, they’ll be more likely to engage with your brand online. You can even ask them to write a guest blog for your website that you can link to in your social media.
- Boost Customer Satisfaction
Some companies see close to a 20% boost in overall customer satisfaction when they establish a Twitter account and provide quality customer service through it. Sometimes it’s not even so much about customer service; rather, it’s about being informative and extending your brand’s personality to a new platform. The more positive mentions you get online, the more Google notices.
- Use Your Data
Look deep into your web traffic data and check patterns regarding when users visit your site, what they’re clicking on and learn how you can tweak your content to get more engagement and when you should post it.
- Keyword Research
It is a really basic piece of the puzzle, but it’s amazing how many social media marketing strategies miss the mark here. As the foundation of SEO, keywords really matter. Make sure you’re using the right ones and in the right way.
Partnering with a marketing agency can also be one of the smartest things you can do for your social media marketing. Rather than learn on the fly and guess as you go, let a trained professional lead the way.
At SJC Marketing, we make it our mission to help our clients get more engagement on their social media platforms while improving their SEO results.