Marketing Musings

Social media marketing can be a key part of your SEO strategy.
Your Social Media Marketing Can Play an Important Role in Boosting SEO

There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]

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The Pony Express sped up communication across the West while leaving a legacy of grit and sacrifice.
Valuable Communication Lessons Your Brand Can Learn From the Pony Express

Most people are surprised to learn that the Pony Express lasted only a short 18 months and completed a mere 400 runs. It has a lasting legacy during a pinnacle moment in American communication, so it seems impossible that it was a short-lived, unprofitable venture. But the typical Pony Express rider embodies qualities that Americans […]

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SJC Marketing explores the tactics necessary for a winning Instagram Stories strategy.
5 Best Practices for the Biggest Impact With Instagram Stories

Instagram Stories is a great way to connect with your audience, and is particularly effective for industries where visual elements make a big impact in your marketing. Not all Instagram Stories campaigns result in growth. How can you invest your time for the best and biggest impact? Balance Creativity with Structure: Instagram Stories is an […]

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Turn followers into leads with social media marketing.
Be Influential With Your Social Media Marketing

With almost 70% of adults in the U.S. using a Facebook account, you likely have a large portion of your target audience in position to see your social media marketing posts. And there are 130 million Instagram users in the U.S., which means you’ve got another influential online source for sharing your content. Social media […]

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Social media platforms are powerful channels through which your customer acquisition strategy can flourish.
A Customer Acquisition Strategy That Engages More Consumers

Building an effective customer acquisition strategy is a complex task, but even though there is artistry to this process, there are also proven best practices you should use when you’re developing content and a plan for your outreach. You have many options in your approach to utilizing social media platforms in your customer acquisition strategy […]

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Tinkering too much or too little with Facebook ads can make them ineffective.
5 Common Mistakes You Might Be Making With Facebook Ads

Facebook ads sometimes can appear to be a “set it and forget it” type of tool, but there may be more to success than you’re realizing. While Facebook ads can be deceivingly simple, there are five common mistakes you can avoid to maximize their effectiveness: Mistake #1: Becoming a Broken Record Don’t run your Facebook […]

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Social media marketing efforts improve when lines of communication are open.
Is Your Social Media Marketing Engaging Your Audience?

Are you looking for more engagement with your social media marketing? If activity among your target audience is waning, it’s possible that you are out of touch with what your audience is looking for. You are well aware of the value of social media for attracting new customers, continuing the conversation with existing customers and […]

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Before you dive into social media marketing, you need to know what makes your brand different.
Building a Following With Social Media Marketing

Are you engaging in social media marketing, but wondering if it is really working? How do you know whether it’s worth your time to keep posting and sharing? Your goal was to build a following through social media. Is your strategy helping you meet those goals? Let’s talk about how to build a following through […]

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target audience
Marketing With Facebook Ads During These Changing Times

We are all trying to figure out what our marketing strategies should like in these uncertain times. Staying proactive on the marketing front is key, but the tools you use may need to change as things around us are changing. Facebook ads are trending as a way to connect with consumers who are staying incredibly […]

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Your social media marketing is chasing some serious goals, but don’t forget to cultivate likes.
Do Likes Fuel Your Social Media Marketing?

Your social media marketing goals are downright lofty compared to when you started. Rather than simply asking everyone you know to like your page, you’re chasing after some serious objectives. You want improved engagement, more website traffic and relevant content to encourage sharing. Does that mean that Facebook likes are left to the newbies, the […]

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