Are trends constantly changing? Yes, and we all know how quickly things can shift and how hard it can be to keep up with new trends. Yet there is a net gain in staying on top of the social media marketing trends that bring value. It could be in terms of more engagement with customers or more visibility for your brand as a whole, but the result leads to growth for your business.
Trying to guess what is going to drop next for a social media marketing trend can be like predicting the stock market, but judging from what’s happened in 2022, you could make some educated guesses about what could be the go-to trends for social media marketing in 2023.
The pandemic has changed the world forever and one of those changes has been geared toward social customer care. It was during the lockdown as everyone was sheltering in place (and shopping online) that organizations realized the complexities of meeting customer needs in this new environment.
This ushered in a new trend of social media platforms as a form of customer care. It’s estimated that brands will utilize their social media accounts to bring increasingly more ways to assist customers, including video, perhaps even live video streaming for enhanced care.
Video is already key, as consumers are highly influenced by visual content, and the move toward more video-based assistance platforms will only continue to explode. Many in-house marketing teams are struggling to keep up, which is why outsourcing to video professionals is so popular now and will continue to be in 2023.
Everyone knows about the “influencers” who can shift multinational companies’ product flow with a single Tweet or Facebook post, but what about influencers on the micro level? Small- to medium-sized businesses don’t have to miss out on the advantages of influencer-related social media marketing.
Influencer-related content choices are hopping right now because of the popularity of user-generated content, also known as UGC. It’s a winning scenario because one of the most powerful voices consumers hear is other consumer voices. When they speak on your behalf, you win. The goal should be to utilize UGC for your brand and it’s something you don’t want to miss out on in 2023.
Outsourcing to Professionals
You may not have the luxury of focusing much time and energy on social media marketing for your company. When you partner with SJC Marketing, you get a team of professionals who are tuned in to what works for brands who want to get more out of their social media presence. Start your 2023 on the right foot and bring SJC into the mix. We’ll get more eyes on your brand, so contact us today.