Marketing Musings

Social commerce thrives at the intersection of social media and smartphone users.
Three Facts You May Not Know About Social Commerce

You’re familiar with the idea that you can make purchases directly on a social media site, without clicking through to a company website. But you may not have tapped into the potential for social commerce yet because you didn’t realize what an opportunity it holds for your brand. Here are three facts you may not […]

Read More… from Three Facts You May Not Know About Social Commerce

The popularity of TikTok is leading the trend of creating shorter videos for social media.
Creating Videos for Social Media: Trends and Tips for Shorter Clips

The popularity of TikTok is influencing new trends in video, specifically driving companies in creating videos for social media that are super short. Does that mean you should stop putting effort into longer videos? Not necessarily. Here are a few ways that social media is handling the new trend and why you may want to […]

Read More… from Creating Videos for Social Media: Trends and Tips for Shorter Clips

Instagram marketing puts storytelling at the center of your engagement with audiences.
4 Reasons to Consider Instagram Marketing as a Part of Your Marketing Strategy

You’re fully aware that Instagram is out there, and that Instagram marketing is an important tool for a lot of businesses. So how can you know whether it’s worth your time? Here are four reasons you should consider giving it a try: Your Audience is Made of People, and People Love Visual Marketing: This may […]

Read More… from 4 Reasons to Consider Instagram Marketing as a Part of Your Marketing Strategy

From Snapchat to YouTube, choosing the right channels for your brand are key in social media marketing.
Social Media Marketing Trends for 2022

With 2021 about to make its exit, it’s time to take stock of recent social media marketing trends and better position yourself for 2022. Which platforms rose to the top in 2021 and will they continue to be influential in 2022? Can Facebook (Meta) make a comeback after taking a public relations thrashing? Who Got […]

Read More… from Social Media Marketing Trends for 2022

B2B marketing plans should include a focus on engaging audiences via social media.
Should Social Media Be Part of Your B2B Marketing?

Have you been wondering if social media should be a part of your B2B marketing strategy? You don’t have to wonder anymore. New research from Octopost shows the growth of social media as a B2B marketing tool and the value it brings for companies. “The 2021 State of B2B Social Media Marketing,” found that social […]

Read More… from Should Social Media Be Part of Your B2B Marketing?

Reach your social media marketing goals by getting more visual with your content.
Should Pinterest Be a Part of Your Social Media Marketing Strategy?

Facebook, YouTube and Instagram might rank among the top in daily user activity, but don’t rule Pinterest out as a part of your social media marketing. With an estimated 450 million monthly active users, your strategy could have an audience with Pinterest users. The raw data shows that a wide span of generations use Pinterest, […]

Read More… from Should Pinterest Be a Part of Your Social Media Marketing Strategy?

Social media marketing can be a key part of your SEO strategy.
Your Social Media Marketing Can Play an Important Role in Boosting SEO

There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]

Read More… from Your Social Media Marketing Can Play an Important Role in Boosting SEO

The Pony Express sped up communication across the West while leaving a legacy of grit and sacrifice.
Valuable Communication Lessons Your Brand Can Learn From the Pony Express

Most people are surprised to learn that the Pony Express lasted only a short 18 months and completed a mere 400 runs. It has a lasting legacy during a pinnacle moment in American communication, so it seems impossible that it was a short-lived, unprofitable venture. But the typical Pony Express rider embodies qualities that Americans […]

Read More… from Valuable Communication Lessons Your Brand Can Learn From the Pony Express

Instagram marketing isn’t just for highly-visual brands anymore. Jump in for some fun ways to showcase your brand.
4 Steps to Improve Your Instagram Marketing Strategy

Instagram has been a fast-growing and ever-changing social media platform. It used to be favored by visually-aesthetic brands, but companies are becoming more creative in using it to showcase a wide range of products and services. If your Instagram marketing approach is feeling a few months out of date, or if you have never quite […]

Read More… from 4 Steps to Improve Your Instagram Marketing Strategy

Instagram marketing equips you to easily integrate shopping features right into your ad.
4 Reasons It’s Time to Invest in Instagram Marketing

If you’ve been slow to jump in on Instagram marketing, it may be because you assumed it was mostly for brands with a highly image-associated product, like fashion accessories or fitness equipment. But if you work in an industry like accounting or consulting, it may be hard to see how a service-based company could benefit […]

Read More… from 4 Reasons It’s Time to Invest in Instagram Marketing