Marketing Musings

Instagram Reels is a 15- to 30-second video option that is perfect for how-to or product unboxing videos.
What Role Should Instagram Reels Play in Your Marketing Strategy?

Deciding how to spend the dollars allocated to your marketing strategy can be complicated, especially when it comes to social media. How do you decide how to use your budget? While you will mostly base your decisions on data, such as where your audience spends the most time and which platform matches your industry best, […]

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Using short-form video in your marketing strategy will give your brand more exposure.
A Marketing Strategy for Engaging More Customers

Get more eyes on your brand, pull in quality leads and convince prospective customers that you have something they want. Simple, right? It could be with TikTok. Consider making this platform part of your marketing strategy if you haven’t already. A recent article in Marketing Week sheds light on how a company, Marks & Spencer, […]

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Social media marketing can help prove your worth to consumers.
Social Media Marketing for Social Proof Strategies

Consumers often need proof before they commit to making a purchase or becoming loyal to a brand. Social proof in your social media marketing efforts gives consumers the information they need to move their relationship with you forward. When you offer social proof to your target audience, you also establish your brand as an authority, […]

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Vary your Instagram marketing content and connect better with customers.
Instagram Marketing Tips for Connecting With Your Audience

With more than 2 billion active monthly users, Instagram is a great resource for distributing content to users that could be your customers. More and more brands in both B2B and B2C are experimenting with Instagram marketing and finding success by building a strong community. To build a community you need to start by researching […]

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Create quality content for a more impactful Facebook marketing efforts.
Are You Looking for Improved Engagement With Facebook Marketing?

Are you experiencing less engagement with your Facebook Marketing lately? While Facebook is the third most-visited website behind Google and YouTube, it’s still difficult to build a large following. There’s just a lot of competition out there, which means you need to re-evaluate how you’re using the platform. Algorithms are constantly changing and a recent […]

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LinkedIn marketing is a great way to build relationships with your target audience and related industries.
Is LinkedIn Marketing a Good Fit for Your Business?

There are a number of social media platforms to utilize to market your company, but you can’t invest time and resources into all of them. How do you decide which are your most strategic choices for connecting with likely buyers? There’s a good chance that LinkedIn marketing could be a good fit, but here’s how […]

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Build your social media marketing strategy around developing trust with your target audience.
Making Connections With Your Social Media Marketing

You know how important it is to get content about your brand in front of your target audience, but they are getting pelted by thousands of other brands that are also putting out content in their social media marketing campaigns. And while influencers continue to gain traction, it isn’t all about popularity; consumers today are […]

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Get more eyes on your content by utilizing Facebook marketing tactics that include Facebook Stories.
Utilizing Facebook Stories to Engage Your Audience

Are you looking to get more engagement, boost sales or gain some brand awareness in your social media posts? If it’s been a minute since you updated your Facebook marketing strategy, it’s time to give Facebook Stories a try. Facebook Stories is a great tool you can use to make photo or video collections about […]

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TikTok marketing is taking off because of its fun and quick ad styles that audiences love.
5 Stats You Should Know About TikTok Marketing

If you’ve been thinking TikTok is just for teenagers, you might want to take another look. That’s because among all the makeover transformations, new dance moves and pet tricks, TikTok marketing is taking off. And you don’t want to miss out on the value it holds for your marketing. Here are five statistics you’ll want […]

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Why Do So Many Companies Use Social Media as a Part of Their Marketing?

Are you on the fence about devoting more time to social media marketing? It’s important to devote energy to the things that offer a return on your investment. If you haven’t looked into the benefits for a business to be active on social media, check out what other companies have gained with marketing through social […]

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