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Marketing Musings

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The Power of Authenticity in Social Media Marketing

Brands in all industries attempt to build trust with current and potential customers through social media marketing, but not all brands do it effectively. Real progress is achieved only through genuine and authentic efforts. Why is authenticity so important in today’s hyperconnected world? Simply put, consumers aren’t passively consuming social media—they are highly discerning and […]

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Social Media Marketing Tips for Better Engagement in 2025

Consumer tastes evolve over time, but one constant is their desire for meaningful content that entertains and educates. But which platforms will be the most meaningful for social media marketing efforts in 2025? Also, will the tone of the message need to change significantly from what it was in 2024? Stay tuned, we have the […]

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Know Your Audience When You Plan Your Social Media Marketing

Consumers spend an average of two and a half hours a day on social media sites. And even though privacy concerns and various other controversies stir, Americans are holding fast to their preferred sites. According to Pew Research, YouTube and Facebook are the most popular sites. Does that mean you need to spend more time […]

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Social Media Marketing Ideas for Improved Engagement

Social media evolves with consumer demands. Companies building their social media marketing strategies around these demands create a platform for long-term customer satisfaction. The 2023 Sprout Social Index Report provides data for creating more consistent content for social media campaigns. Some interesting takeaways around consumer usage include the following: 68% of consumers use social to […]

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Social Media Marketing and Your Audience

Social media trends are constantly evolving. User preferences come and go, but it’s important to pay attention and adapt by using the latest social media marketing tools and distributing content in the places where your audience is spending time. A recent survey by Sprout Social of more than 500 social media marketing experts shows they’re […]

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3 Reasons Why LinkedIn Marketing May Soon Be a Favorite of B2C Companies Like Yours

If Facebook, Instagram and TikTok have been the party scene, LinkedIn has represented the buttoned-up conference room of social media. The other platforms are humor, political statements and personal sharing while LinkedIn has been industry, thought leadership and professionalism. And Meta and TikTok marketing have been B2C while LinkedIn marketing remained almost purely B2B. In […]

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Harness the Benefits of a Solid LinkedIn Marketing Strategy

LinkedIn is a hit with networking professionals, but it has grown beyond being a platform simply for job seekers, and small business leaders have taken note. LinkedIn has around 310 million active monthly users, making it a viable business marketing tool not only for B2B companies but for B2C as well. One of the qualities […]

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Be an Influencer With LinkedIn Marketing

Taking a multi-channel approach to distributing content that engages your target audience is always a smart strategy, but for B2B engagement, LinkedIn marketing content needs to be a major focus in your multi-channel mix. According to a study by Oktopost, 80% of B2B social media leads come from efforts put into LinkedIn marketing strategies. If […]

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Stats You Need to Know About Facebook Marketing

Despite the ever-changing landscape of social media platforms, as well as trends and tactics for distributing content, Facebook marketing continues to be a powerful tool for businesses of all sizes. With nearly three billion monthly active users, it’s fertile ground for engaging with audiences of multiple demographics. But what sets Facebook apart from other social […]

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LinkedIn for Businesses: Utilizing a Powerful Platform for Improved Engagement.

If you’re looking to enhance your brand’s visibility, consider LinkedIn for businesses. LinkedIn works well as a tool that puts your organization in front of a professional audience that can help you achieve several goals. Often looked at as a key platform for B2B marketing, LinkedIn shouldn’t be overlooked as a part of your B2C […]

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