Marketing Musings

Turn followers into leads with social media marketing.
Be Influential With Your Social Media Marketing

With almost 70% of adults in the U.S. using a Facebook account, you likely have a large portion of your target audience in position to see your social media marketing posts. And there are 130 million Instagram users in the U.S., which means you’ve got another influential online source for sharing your content. Social media […]

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Facebook marketing is a great way to engage with your audience and it begins with a strong business page.
Building a Solid Facebook Marketing Foundation With Your Business Page

The foundation of a strong Facebook marketing strategy for your business begins with a solid business page. A business profile is different than a personal page and offers unique features such as a “learn more” button, as well as a map for your location. There are many good reasons for jumping into Facebook marketing and […]

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Your Facebook marketing efforts will improve when you better know when and how to connect.
Stats You Need to Know for Effective Facebook Marketing

Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]

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Is your Facebook marketing a bit flat? Try a little humor or asking a question that gets conversation rolling.
4 Kinds of Posts to Improve Connections With Your Facebook Marketing Campaigns

Facebook marketing looks so easy. You write a post, maybe share a favorite quote. You throw out a few pics from headquarters. You even invest some money into a paid ad. And then…nothing. Sure, you can see that people liked your posts, but are those non-discerning clickers that never saw a post they didn’t like? […]

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Focused content that speaks to individuals shows your social media audience that you care.
Improving Engagement in Your Social Media Marketing

Connecting with your audience on social media isn’t exactly easy these days. It’s not just your organization trying to reach them, they’re also wading through social media marketing efforts of many, many others. Becoming a beacon in the fog is the goal of most marketers these days, and by following a few guidelines, you can […]

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When it comes to social media marketing, your target audience determines the platform you invest in most heavily.
Generational Differences Informing Social Media Marketing

Social media marketing provides an opportunity to connect with your target audience, but it’s important to have an understanding of the platforms. Even more importantly, you need an understanding of where your target audience likes to spend their time. Your content can only be viewed by those most likely to convert if it’s appearing on […]

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Social media marketing success can’t be measured simply by looking at vanity metrics.
What Metrics in Social Media Marketing Really Matter?

While your company probably knows you should be engaging in social media marketing, you may struggle to identify goals and then determine how, or if, social media is contributing to any success. Do likes or other vanity metrics have any value, or should marketers be focused on another measure of impact? It’s important for you […]

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Engage with your customers through social media marketing for small businesses with conversational posts and content that meets their needs.
5 Reasons Social Media Marketing For Small Businesses Is Key

It doesn’t matter what size your business is; you are always faced with a challenge of tailoring your marketing spending to your budget. For small businesses, the best impact for your dollars may come from social media marketing. Here are five reasons why social media marketing for small businesses is a good fit: Your Audience […]

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Social media marketing success usually comes after identifying and reacting to challenges.
Make an Impact With Your Social Media Marketing

What are your primary goals in your social media marketing outreach, and are you hitting those goals? If your return on investment (money, time and energy) isn’t what you’d hoped for, have you identified your biggest challenges? Most companies are focused on increasing awareness of their brand, and that’s something almost 70% responded in a […]

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Before you dive into social media marketing, you need to know what makes your brand different.
Building a Following With Social Media Marketing

Are you engaging in social media marketing, but wondering if it is really working? How do you know whether it’s worth your time to keep posting and sharing? Your goal was to build a following through social media. Is your strategy helping you meet those goals? Let’s talk about how to build a following through […]

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