Marketing Musings

Reach your social media marketing goals by getting more visual with your content.
Should Pinterest Be a Part of Your Social Media Marketing Strategy?

Facebook, YouTube and Instagram might rank among the top in daily user activity, but don’t rule Pinterest out as a part of your social media marketing. With an estimated 450 million monthly active users, your strategy could have an audience with Pinterest users. The raw data shows that a wide span of generations use Pinterest, […]

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Social media marketing can be a key part of your SEO strategy.
Your Social Media Marketing Can Play an Important Role in Boosting SEO

There is a lot of information (and controversy) about how social media can’t truly have an impact on SEO because social media is constantly updating and the search algorithms aren’t exactly taking input from social media. Google has kept mum on the issue, but we already know a “like” on Facebook doesn’t factor in search. […]

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The Pony Express sped up communication across the West while leaving a legacy of grit and sacrifice.
Valuable Communication Lessons Your Brand Can Learn From the Pony Express

Most people are surprised to learn that the Pony Express lasted only a short 18 months and completed a mere 400 runs. It has a lasting legacy during a pinnacle moment in American communication, so it seems impossible that it was a short-lived, unprofitable venture. But the typical Pony Express rider embodies qualities that Americans […]

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Instagram marketing isn’t just for highly-visual brands anymore. Jump in for some fun ways to showcase your brand.
4 Steps to Improve Your Instagram Marketing Strategy

Instagram has been a fast-growing and ever-changing social media platform. It used to be favored by visually-aesthetic brands, but companies are becoming more creative in using it to showcase a wide range of products and services. If your Instagram marketing approach is feeling a few months out of date, or if you have never quite […]

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Instagram marketing equips you to easily integrate shopping features right into your ad.
4 Reasons It’s Time to Invest in Instagram Marketing

If you’ve been slow to jump in on Instagram marketing, it may be because you assumed it was mostly for brands with a highly image-associated product, like fashion accessories or fitness equipment. But if you work in an industry like accounting or consulting, it may be hard to see how a service-based company could benefit […]

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TikTok isn’t just about music and dance; use it to educate your followers as a part of your social media strategy.
3 Tips for Improving TikTok’s Role in Your Social Media Strategy

If you’ve been slow to include TikTok in your social media strategy, it’s probably because you assumed it was just a place for sharing new dance trends. But TikTok is growing in its influence, outpacing some of the more established platforms. It’s important to note that the algorithms that drive the feed in TikTok are […]

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Turn followers into leads with social media marketing.
Be Influential With Your Social Media Marketing

With almost 70% of adults in the U.S. using a Facebook account, you likely have a large portion of your target audience in position to see your social media marketing posts. And there are 130 million Instagram users in the U.S., which means you’ve got another influential online source for sharing your content. Social media […]

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Facebook marketing is a great way to engage with your audience and it begins with a strong business page.
Building a Solid Facebook Marketing Foundation With Your Business Page

The foundation of a strong Facebook marketing strategy for your business begins with a solid business page. A business profile is different than a personal page and offers unique features such as a “learn more” button, as well as a map for your location. There are many good reasons for jumping into Facebook marketing and […]

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Your Facebook marketing efforts will improve when you better know when and how to connect.
Stats You Need to Know for Effective Facebook Marketing

Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]

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Is your Facebook marketing a bit flat? Try a little humor or asking a question that gets conversation rolling.
4 Kinds of Posts to Improve Connections With Your Facebook Marketing Campaigns

Facebook marketing looks so easy. You write a post, maybe share a favorite quote. You throw out a few pics from headquarters. You even invest some money into a paid ad. And then…nothing. Sure, you can see that people liked your posts, but are those non-discerning clickers that never saw a post they didn’t like? […]

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