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Facebook began as a social networking platform primarily for college students, but over the past two decades, it has evolved significantly. While younger generations often perceive it as being geared toward older users, Facebook remains one of the world’s largest social media platforms. With billions of monthly active users and a robust suite of advertising […]
Buyers spend only 17% of their time meeting with potential suppliers. This means that brand awareness is happening outside of cold calls and scheduled meetings. Buyers in B2B environments are learning about brands via content and digital engagement, and it’s clear that LinkedIn is a valuable platform for building awareness. Through LinkedIn marketing, buyers gather […]
Read More… from LinkedIn Marketing Is Key for Building Trust in a B2B Strategy
Visual content is highly influential, as evidenced by Instagram’s reach of more than 130 million U.S. adults each month. As consumers continue to spend significant time on the platform, Instagram marketing has become an increasingly valuable way for brands to connect with their audiences. With a thoughtful strategy, businesses can leverage Instagram to build awareness […]
Facebook and Instagram are two of the most widely used platforms in social media marketing, but determining which will deliver stronger results depends on your specific goals and audience. Instagram began as a photo-sharing application but has since evolved into a highly influential marketing platform. With nearly 70% of individuals aged 18–29 actively using the […]
Read More… from Is Facebook or Instagram (or both) Right for Your Social Media Marketing?
You likely rely on social media marketing as a key part of your strategy to connect with your audience, using platforms such as Facebook, LinkedIn, Twitter, and TikTok. While engagement is an important goal, you can unlock even greater value by refining and strategically optimizing your approach. Getting the most out of social media marketing […]
Read More… from Maximizing Your Social Media Impact with a Smarter Strategy
Pay-per-click (PPC) advertising is a critical component of a comprehensive digital marketing strategy, particularly when integrated with social media. When consumer intent is high, PPC enables brands to cut through the noise and reach audiences with precision, while social media advertising supports ongoing engagement and relationship-building throughout the buyer journey. Capturing attention in today’s crowded […]
Read More… from Driving Results in Your Digital Marketing Through PPC and Social Media Alignment
It’s not a stretch to say that when strategies include LinkedIn for businesses, they get some of the best results. While a multi-channel approach is always a good idea, it is integral to include LinkedIn in any B2B marketing plan and there are numerous reasons for this. Generate Leads Do you struggle to build a […]
Read More… from LinkedIn for Businesses: Taking the Right Steps to Improve Engagement
Brands are competing for attention, loyalty and sales in real time – and they are doing it through social media marketing. Billions of users are active on social platforms, making them a direct path to your audience. If your marketing approach doesn’t include integrating social media channels your target audience spends time on, you are […]
Read More… from Your Audience Is on Social Media, Is Your Brand?
It’s been nearly ten years since TikTok came on the scene. Surprised? Social media marketing has a way of outpacing its image, older than you thought. It’s like a celebrity that mysteriously never ages. Yet, Facebook launched its IPO over 15 years ago. If you have yet to create a strategic approach for your social […]
Read More… from Social Media Marketing in 2026: 3 Stats Capture Important Trends
If your social media marketing strategy hasn’t evolved in recent years, now is the time to reassess your approach. Many marketers have continued to depend heavily on organic reach, only to experience diminishing returns. Regardless of the platform, each is designed to prioritize paid content to profitability, making it increasingly difficult for organic posts to […]