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Unexpected Advantages of Facebook Marketing

Facebook is often touted as a great place for marketing if you’re in retail or strictly B2C, but B2B Facebook marketing efforts also gain traction on this platform. Those who have found success say Facebook offers the ability to pinpoint desired B2B audiences and make inroads with them. But what are some of the more […]

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Social Media Marketing in 2024

The social media marketing landscape changes over time, but what’s in store for 2024? Will the rise of TikTok continue as it has over the last few years or will it face more controversy and end up being abandoned by many? What about YouTube and Facebook – will they continue to be powerhouses for companies […]

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Instagram Stories is a great way to infuse your marketing with relatability.
Reasons Why You Should Get Connected With LinkedIn for Businesses

Job hunters around the world rely on LinkedIn for networking in hopes of landing their next position, but businesses are utilizing it for something entirely different – drumming up more revenue. Building a LinkedIn for businesses requires more than creating a company page and offering the occasional update – getting the most out of it […]

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Partnering with a social media marketing expert can expand your brand’s image.
Social Media Marketing Trends for Better Engagement

The dominant social media channels have remained largely the same for a while, save for TikTok, which is a relative newcomer at seven years old. Yet social media marketing tactics evolve quite frequently. To keep your engagement levels where you want them, it pays to keep track of trends and how they should inform your […]

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Update your social media marketing strategy by giving your target audience what they want – more images.
The Benefits of Using Static Images in Social Media Marketing

In the push and pull of content types that capture the attention of consumers, video and static images take center stage. Social media marketing strategies evolve often, and in 2023 static images deserve more attention. Video is still important to your strategy but if you have completely replaced static images with video, it’s time to […]

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Gain ground in your B2B marketing efforts with visuals and defined targeting.
B2B Marketing Strategies for Engaging a Bigger Audience

If you have been around since the beginning of the digital age, you might be surprised to realize that LinkedIn is in its 21st year of operation. A lot has changed since 2002 and your B2B marketing could get a boost by taking a fresh look at how you’re utilizing LinkedIn. There was a time […]

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Get more eyes on your content with assistance from social media marketing experts.
Overcoming Low Engagement Trends With Better Social Media Marketing

While every company has different ways of measuring engagement, overall engagement numbers have been decreasing. According to a report from NetBase Quid, brands are realizing less organic engagement in 2023. Social media marketing trends regarding users’ activity can ebb and flow but is there a way to see an overall uptick despite recent numbers? According […]

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Instagram marketing strategies can help you build a more active and engaged audience.
Instagram Marketing for Better Engagement

Juggling different social media platforms to find what works best for your business can be challenging. But for those focused on conveying a message through imagery, Instagram marketing is key for your marketing strategy. Instagram has more than two billion monthly users, which is reason enough for some companies to invest there. And even if […]

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Social media marketing is constantly evolving and its important your strategy reflects that.
Increase Engagement With Your Social Media Marketing

Approximately 92% of companies in the U.S. use social media marketing to their advantage. With billions of active daily users across platforms such as Facebook, Instagram, LinkedIn, Twitter and TikTok, social media can play a key part in your marketing strategy. But to see a return on your investment in social media marketing, you have […]

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Digital marketing trends are pointing toward utilizing social media for improved engagement with your target audience.
Digital Marketing and TikTok: What Works in 2023?

With roughly a billion people using TikTok, the social media app has quickly risen to the top with close to 50 million Americans using it every day. Its place as a digital marketing tool is firmly set, but are you utilizing this highly-engaging app to the benefit of your brand? The following are some top […]

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