Consumers rely heavily on social media, and not just for entertainment but also for making informed purchasing decisions. The same applies to business leaders who use social platforms to guide smart investment choices for their companies. That’s why effective B2B marketing strategies incorporate a strong social media presence.
To get the most out of your efforts creating content for social media, keep an eye on what’s impacting users. In B2B marketing, efforts almost always get the most attention on LinkedIn, but it is good to know where else your audience spends time as you build your social media strategy. Also, you need to emphasize focusing on creating consistent, high-quality content that directly addresses the audience’s needs.
Another trend that has evolved into a best practice is the frequent use of video, especially on key networking platforms like LinkedIn. Video content not only captures attention more effectively but also enhances engagement, builds trust and allows businesses to showcase their expertise in a dynamic and relatable way.
Why LinkedIn Works for B2B
Decision makers in every industry spend time on LinkedIn, where more than a billion professionals look for information about the latest trends in their industry. With the site’s content-sharing tools, B2B marketing experts connect with the right people.
Brands use LinkedIn for more than just networking; they’ve expanded their position as thought leaders and embraced direct messaging tools on the site to build relationships and nurture key leads into actual customers.
Promoting Content
Whether you prefer LinkedIn, Facebook, Instagram, TikTok or any other social media platform, the best results are achieved through strong content creation and consistently posting. This could include sharing links to white papers, promoting peer reviews or third-party articles, providing analyst reports or simply posting your latest blog.
But the content you promote may include live webinars, industry events or a block of vendor infographics. The way you use social media can influence the traffic to your company’s website, which is also a perk for B2B marketers.
Video Continues to Influence
As you develop your B2B marketing strategy, listen to what your target audience wants. Year after year they say they want more video.
While LinkedIn wasn’t originally built around including video, the site and its users frequently utilize video today. Other platforms where you know your target audience consumes content, which may include TikTok or Instagram, can also be a strong part of your social media strategy. Again, the preferences of your audience will dictate which path you choose.
If you lack time, expertise or energy to build your B2B marketing strategy or develop content, outsource these tasks to professionals. At SJC Marketing, we assist companies in many industries with their content, helping them build solid reputations and long-term relationships with decision-makers. Contact us and let’s discuss a customized approach to building your strategy.