Marketing Musings
What We Write
Consumers rely heavily on social media, and not just for entertainment but also for making informed purchasing decisions. The same applies to business leaders who use social platforms to guide smart investment choices for their companies. That’s why effective B2B marketing strategies incorporate a strong social media presence. To get the most out of your […]
If your company’s LinkedIn account is not engaging your audiences, it is time to leverage video content and stir things up. Even though the platform is widely considered a B2B networking site, video content on LinkedIn for businesses can prove beneficial in reaching your business goals. It is widely documented that video is a key […]
Read More… from Increase Engagement by Integrating Video Into LinkedIn for Businesses
If Facebook, Instagram and TikTok have been the party scene, LinkedIn has represented the buttoned-up conference room of social media. The other platforms are humor, political statements and personal sharing while LinkedIn has been industry, thought leadership and professionalism. And Meta and TikTok marketing have been B2C while LinkedIn marketing remained almost purely B2B. In […]
Read More… from 3 Reasons Why LinkedIn Marketing May Soon Be a Favorite of B2C Companies Like Yours
LinkedIn is a hit with networking professionals, but it has grown beyond being a platform simply for job seekers, and small business leaders have taken note. LinkedIn has around 310 million active monthly users, making it a viable business marketing tool not only for B2B companies but for B2C as well. One of the qualities […]
Read More… from Harness the Benefits of a Solid LinkedIn Marketing Strategy
Taking a multi-channel approach to distributing content that engages your target audience is always a smart strategy, but for B2B engagement, LinkedIn marketing content needs to be a major focus in your multi-channel mix. According to a study by Oktopost, 80% of B2B social media leads come from efforts put into LinkedIn marketing strategies. If […]
If you’re looking to enhance your brand’s visibility, consider LinkedIn for businesses. LinkedIn works well as a tool that puts your organization in front of a professional audience that can help you achieve several goals. Often looked at as a key platform for B2B marketing, LinkedIn shouldn’t be overlooked as a part of your B2C […]
Read More… from LinkedIn for Businesses: Utilizing a Powerful Platform for Improved Engagement.
Job hunters around the world rely on LinkedIn for networking in hopes of landing their next position, but businesses are utilizing it for something entirely different – drumming up more revenue. Building a LinkedIn for businesses requires more than creating a company page and offering the occasional update – getting the most out of it […]
Read More… from Reasons Why You Should Get Connected With LinkedIn for Businesses
One of the most powerful B2B marketing tools available today is LinkedIn. The social media site is often used for its employment opportunities, but it’s also where strong B2B networking connections are built and where you can establish your brand with the people who make buying decisions. Thought Leadership LinkedIn is a hub where you […]
Read More… from B2B Marketing and LinkedIn: Harnessing the Power of Social
If you have been around since the beginning of the digital age, you might be surprised to realize that LinkedIn is in its 21st year of operation. A lot has changed since 2002 and your B2B marketing could get a boost by taking a fresh look at how you’re utilizing LinkedIn. There was a time […]
Read More… from B2B Marketing Strategies for Engaging a Bigger Audience
What began as a place to post resumes, look for jobs and share career updates has become a hub of the business community. If you’re looking to improve your B2B marketing strategy, LinkedIn is a good place to focus your energy. Here are four ways you can improve your connections: Focus on Community. By talking […]