LinkedIn is a hit with networking professionals, but it has grown beyond being a platform simply for job seekers, and small business leaders have taken note. LinkedIn has around 310 million active monthly users, making it a viable business marketing tool not only for B2B companies but for B2C as well.
One of the qualities that so many users like about LinkedIn is that it has retained a rather “brand safe” image. For example, unlike TikTok and Instagram, Facebook and Twitter, LinkedIn hasn’t been saturated with as much misinformation. The users are professional and are not there to indulge in divisive political or conversations. The audience is focused on more business-minded topics, which means this platform is perfect for generating brand awareness.
Thought Leadership
It doesn’t matter if you’re using LinkedIn for B2B or B2C, you can establish yourself as a thought leader on this platform by publishing blogs, posting industry news and starting a discussion, providing success stories about your organization and much more. The more you can do to engage others, the more you put your brand in the center of the action.
Generate Leads
Utilize LinkedIn’s advanced tools to make sure your content is landing on the right people. This improves the chances of you developing a relationship with decision-makers, and this can lead to long-term relationships that do wonders for your bottom line.
If you’re in the B2C arena, you can use similar tactics to educate your target audience. Utilizing everything from videos to infographics, you can impress upon your potential customers exactly what you have to offer and generate a wealth of leads.
Generational Advantages
Did you know that by 2030, Millennials’ global spending will reach about $2 trillion? This matters on LinkedIn because this generation is the largest demographic on this channel. Content marketing is one of the most effective ways of making an impact on this group, but you can also leverage LinkedIn ads or sponsor content.
Does that mean you shouldn’t focus on other generations? Of course not. Gen X and Gen Z users are also big users, but Baby Boomers are not as engaged with less than 4% of users coming from that generation.
No matter which audience your company is targeting, SJC Marketing can assist you with LinkedIn marketing. Our team of experts is ready to assist you, providing guidance and content that will move you toward your goals. Contact us and let’s start our partnership today.