Imagine you’re walking through a busy farmer’s market, but instead of sitting back in their chairs, patiently waiting for customers to fill their baskets with produce, the farmers are screaming about how their goods are better than others in the market. Would this make you want to head in their direction and purchase from them? Likely not, yet that is exactly what many brands do with their content marketing.
Salesy tactics can quickly turn a consumer away from your brand. So, what can informative content that offers a value add for customers do? The following are two ways you can build a solid content marketing strategy:
Engage the Audience
Creating engaging content is easier when you know more about your audience, as knowledge of them is the key to creating content you know they’ll consider valuable to them. An engaging content marketing strategy includes a focus on visuals (videos, photos, infographics, etc.) that pull them in. Engaging content also tells a story and consumers of all types love a good story that they can relate to.
Build Brand Awareness
The more value you establish in your content marketing, the more visible your brand will become to a wider audience. The more consistent you are in your messaging, the better able consumers will be to spot your brand and distinguish it from others, which establishes trust and loyalty.
The list of advantages to building a productive content marketing campaign is long, so the more intentional you are with this, the more value you’ll get out of it.
Stats to Consider
Have you landed on topics for your content marketing that you know your audience will treasure? What about types of content? According to sources cited in this blog from Ziflow, 83% of marketers that have utilized video marketing have generated new leads. Content with video attracts 70% more traffic than content that does not include video.
Outsource or In-House?
It makes sense that so many businesses handle at least a portion of their content marketing, but to see an improvement in lead generation, engagement, search engine rankings and conversions it’s important to look to a content marketing partner.
At SJC Marketing, we’re focused on providing results in the strategies and content we build for our clients. We’re confident our team of experts can do the same for you. If you’ve taken your content as far as you can, bring us in to help lift you up and get your brand in front of a bigger audience. Contact us and let’s talk about the customized strategy we’ll build for your organization.