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How to Stay Connected With Content Marketing in 2024


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Consumer behaviors are constantly evolving, which means catering to their ever-changing preferences is vital in maintaining or improving your content marketing.

Keeping up with consumers’ wants and needs is a worthwhile task. Feeding your target audience useful, entertaining and educational material is how you keep them engaged and returning to your brand for business.

Trends for 2024

Interactive content, video and personalization are all hot topics in content marketing and will likely remain that way throughout 2024. Interactive content, from quizzes to polls and even video, enhances the user experience and can help your content cut through the clutter on social media to get noticed.

Year after year, content that includes video continues to grow in favor with consumers. They’re flocking to every site that offers it, whether it’s short-form video on TikTok or short- to long-form videos on YouTube. Brands that continue to invest in engaging videos for their target audience will have no problem meeting their marketing goals.

Consumers have also been favoring brands that personalize their content. It makes sense, as personalized content is more meaningful to consumers, and explains why engagement numbers are so high for brands that personalize their content.

Using AI

Cutting costs by utilizing AI might look attractive at first, but you may find that you end up sacrificing quality. Consumers don’t want to be given information that sounds like every other piece of content they read, so even though it might look like a quick and easy way to get content, it could cost you in the long run.

Social First

There continues to be a push to get more traffic to websites, but lately, a different movement has taken shape. Companies are moving toward putting social media first, giving users everything they need to know in one post. The advantage is that you’re engaging with the audience in real time, which can help a brand build its persona and develop a deeper sense of trust with the target audience.

Need a hand getting your content marketing in from of more potential customers? Contact us at SJC Marketing. We will help you gain traction in a field that seems like it’s constantly changing.

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