Lead Forensics

Marketing Musings

Doing research on your target audience provides you with knowledge that informs important decisions.
Do You Really Know Your Target Audience?

Understanding your target audience means knowing their pain points, their wants and their needs. This is an integral part of creating effective messages that impact consumers and help them bond with your brand. If your content seems to be generating little-to-no engagement, it could be time to evaluate what you really know about your target […]

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Create better relationships with customers with informative, educational email marketing.
Email Marketing That Works: Get to Know your Audience

Quality over quantity: it matters in so many things in life, and for marketing purposes too. Think about email marketing efforts where the blast tactic of sending out email after email falls flat because the quality of the email is poor. The more you know about your target audience, the higher quality your content will […]

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Deliver your value proposition and make great connections with your target market via video in your B2B marketing.
Why so Many B2B Companies Are Using Video to Meet Marketing Goals

B2B marketing is growing more competitive by the year as content built to attract the attention of buyers floods every possible channel. Standing out from the rest of the crowd is vital if your content is going to resonate with the right audience. Video is increasingly a key component that is helping organizations meet their […]

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There are many benefits to maintaining an ethical and consistent data-driven marketing strategy.
Data-Driven Marketing Without Manipulation

Using data the right way can help your company engage with your target audience in a highly effective way. Data-driven marketing is key to making vital connections that can turn into loyal customers. You may find that you have more data than you know what to do with, but when used intentionally, data-driven marketing can […]

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Identifying a problem, or pain point, is a great place to start your content marketing strategy.
Using Content Marketing to Launch a New Product

If you’ve never implemented content marketing as a strategic technique in your business, there are a few good reasons you should invest in it: Brand Awareness: Regularly publishing valuable content helps your brand name become more known Building a Reputation: As you gain a voice in your industry, buyers will begin to think of your […]

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Use your marketing research to build content that speaks to specific audiences.
Should You Tailor Your Marketing Strategy for Younger Audiences?

If your target market includes Gen Z and Y segments, you will want to tailor your strategy to the preferences of these groups. Younger buyers are sensitive to marketing content that is too “salesy” and they will quickly move to another brand if your content includes a lot of pressure to make a purchase. While […]

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Matching your message with the buyer’s journey is important in B2B marketing.
In B2B Marketing, Timing is (Almost) Everything

You’ve got a dynamite product. Your brand messaging is hitting exactly the right note. Your video posts are charming and funny, your content always adds value. When it comes to B2B marketing, you’re checking all the boxes. But you’re still not seeing a solid return on your marketing investment. What could be the problem? It […]

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Is B2B marketing success on Facebook possible?
How Does Facebook Fit Into Your B2B Marketing?

You want to focus your marketing strategy on platforms that will work toward your goals. Most B2B marketing professionals agree that social media has value, but is focusing on Facebook worth your time and energy? Facebook is valued at almost $280 billion and the bulk of that money comes from ads. The reason so many […]

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Email marketing and social media are platforms that both can be valuable to your marketing strategy but the power of email marketing is often overlooked.
3 Unique Benefits of Email Marketing

Social media has been the rage for the better part of the last decade, with marketers closely following trends and data to determine the right frequency, timing and audience to grow their brand presence. But can social media ever replace the power of email marketing? While both are digital formats, there are distinct benefits that […]

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Video marketing, when done correctly, creates sense of empathy in viewers.
Your Way to Success With Storytelling

Video marketing has become a central topic as people using social media platforms are devouring videos of all kinds. Videos can turn your landing page into a conversion machine. If your videos aren’t drumming up much interest, it may be time to address your approach to storytelling. Video marketing experts agree that when you focus […]

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