Marketing Musings

From subject lines to audience segmentation, SJC Marketing examines email marketing best practices.
Timing Your Emails: Email Marketing Best Practices

You may be familiar with many email marketing best practices that can help you successfully reach your marketing goals. From creating compelling subject lines to breaking your audiences into market segments, there are techniques you can easily incorporate to improve response rates to your emails. But what about timing? You may be tempted to simply […]

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Content marketing requires intentional planning. Plan smart with an expert in your corner.
Content Marketing and the Shifting Needs of Your Target Audience

Have you grown weary of the word “evolve” yet? It gets thrown around a lot these days, but for good reason: anyone willing to maintain status quo in this turbulent time is going to come off as an out-of-touch organization. This is definitely the case where digital content marketing is concerned. Truth be told, your […]

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Authenticity in your content means being real and consistently representing your brand values.
Why Authenticity in Your Content Is More Important Than Ever

Consumers have always been quick to let a brand know when they’ve seriously missed the mark. Who remembers the Peloton Christmas ad which received a scathing response that showed a dutiful wife who was also, by all appearances, a physically perfect wife, working out on a bike given to her by the perceived villain of […]

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Tinkering too much or too little with Facebook ads can make them ineffective.
5 Common Mistakes You Might Be Making With Facebook Ads

Facebook ads sometimes can appear to be a “set it and forget it” type of tool, but there may be more to success than you’re realizing. While Facebook ads can be deceivingly simple, there are five common mistakes you can avoid to maximize their effectiveness: Mistake #1: Becoming a Broken Record Don’t run your Facebook […]

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Engage with your customers through social media marketing for small businesses with conversational posts and content that meets their needs.
5 Reasons Social Media Marketing For Small Businesses Is Key

It doesn’t matter what size your business is; you are always faced with a challenge of tailoring your marketing spending to your budget. For small businesses, the best impact for your dollars may come from social media marketing. Here are five reasons why social media marketing for small businesses is a good fit: Your Audience […]

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Before you can reach your target audience, you need to know who they are and what they need.
Getting to Know Your Target Audience

While the reality is that your product or service probably isn’t for everyone, you can create engaging content with a deep understanding of who most wants and needs your product and where they might be looking for it. You just need to think like a  reporter as you look to reach your target audience. This […]

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Knowing your audience matters the most in email marketing.
How Do You Decide Email Marketing Frequency For Your Brand?

Consistency is important for your marketing message, but if part of your strategy is reaching your audience through email marketing, how do you decide how often to send emails? Your target audience is probably being bombarded with emails, which means they can easily delete emails that might actually be of value to them. This scenario […]

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Is Your Content Marketing Maximizing the Impact of Touchpoints?

Content marketing is about adding value to your customers and prospective customers, but you need a strategy beyond simply churning out information to your audience. While they might be impressed with what you know, it may be expertise that’s wasted because it’s simply not relevant at the moment. A great content marketing strategy delivers value […]

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Every good marketing strategy sets benchmarks and allows for flexibility.
Define Your Target Market and See Higher Conversion Rates

Build Your Marketing Strategy Around Your Specific Audience When you define your target market, you’re fine-tuning a process that will help you reach your performance goals. It’s a marketing strategy that is proven to work, but how do you get started? Get Specific To truly get ahead, you need a specific plan. For example, let’s […]

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Connect with your target audience by satisfying their needs and developing strong relationships.
How Can You Connect Emotionally With Your Target Audience?

Brand Engagement Is About Emotionally Connecting If ever there was a time when it is critical to engage consumers, today is definitely that time. To make an impact on your target audience, you have to get personal, which means you have to know what they want. Every marketing strategy has to account for this new […]

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