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B2B marketing is growing more competitive by the year as content built to attract the attention of buyers floods every possible channel. Standing out from the rest of the crowd is vital if your content is going to resonate with the right audience. Video is increasingly a key component that is helping organizations meet their […]
Read More… from Why so Many B2B Companies Are Using Video to Meet Marketing Goals
Using data the right way can help your company engage with your target audience in a highly effective way. Data-driven marketing is key to making vital connections that can turn into loyal customers. You may find that you have more data than you know what to do with, but when used intentionally, data-driven marketing can […]
If you’ve never implemented content marketing as a strategic technique in your business, there are a few good reasons you should invest in it: Brand Awareness: Regularly publishing valuable content helps your brand name become more known Building a Reputation: As you gain a voice in your industry, buyers will begin to think of your […]
Read More… from Using Content Marketing to Launch a New Product
If your target market includes Gen Z and Y segments, you will want to tailor your strategy to the preferences of these groups. Younger buyers are sensitive to marketing content that is too “salesy” and they will quickly move to another brand if your content includes a lot of pressure to make a purchase. While […]
Read More… from Should You Tailor Your Marketing Strategy for Younger Audiences?
You’ve got a dynamite product. Your brand messaging is hitting exactly the right note. Your video posts are charming and funny, your content always adds value. When it comes to B2B marketing, you’re checking all the boxes. But you’re still not seeing a solid return on your marketing investment. What could be the problem? It […]
Read More… from In B2B Marketing, Timing is (Almost) Everything
You want to focus your marketing strategy on platforms that will work toward your goals. Most B2B marketing professionals agree that social media has value, but is focusing on Facebook worth your time and energy? Facebook is valued at almost $280 billion and the bulk of that money comes from ads. The reason so many […]
Read More… from How Does Facebook Fit Into Your B2B Marketing?
Social media has been the rage for the better part of the last decade, with marketers closely following trends and data to determine the right frequency, timing and audience to grow their brand presence. But can social media ever replace the power of email marketing? While both are digital formats, there are distinct benefits that […]
Video marketing has become a central topic as people using social media platforms are devouring videos of all kinds. Videos can turn your landing page into a conversion machine. If your videos aren’t drumming up much interest, it may be time to address your approach to storytelling. Video marketing experts agree that when you focus […]
It’s no secret that over the past several months, COVID-19 abruptly changed how you connect with your target audience. It didn’t matter what segment of the market you were trying to reach; as of March they were no longer doing whatever it was they had been doing just two weeks before. As a result, companies […]
Read More… from Understanding Search Trends in Your Target Audience
Social distancing is a phrase that has been used all too much in 2020. There are a lot of sweet moments we are all really missing right now because of social distancing. You’ll be happy to hear that when it comes to B2B marketing, you should be abandoning all social distancing. And by that, of […]
Read More… from Why There’s No Social Distancing in B2B Marketing