Marketing Musings

Identifying a problem, or pain point, is a great place to start your content marketing strategy.
Using Content Marketing to Launch a New Product

If you’ve never implemented content marketing as a strategic technique in your business, there are a few good reasons you should invest in it: Brand Awareness: Regularly publishing valuable content helps your brand name become more known Building a Reputation: As you gain a voice in your industry, buyers will begin to think of your […]

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Use your marketing research to build content that speaks to specific audiences.
Should You Tailor Your Marketing Strategy for Younger Audiences?

If your target market includes Gen Z and Y segments, you will want to tailor your strategy to the preferences of these groups. Younger buyers are sensitive to marketing content that is too “salesy” and they will quickly move to another brand if your content includes a lot of pressure to make a purchase. While […]

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Matching your message with the buyer’s journey is important in B2B marketing.
In B2B Marketing, Timing is (Almost) Everything

You’ve got a dynamite product. Your brand messaging is hitting exactly the right note. Your video posts are charming and funny, your content always adds value. When it comes to B2B marketing, you’re checking all the boxes. But you’re still not seeing a solid return on your marketing investment. What could be the problem? It […]

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Is B2B marketing success on Facebook possible?
How Does Facebook Fit Into Your B2B Marketing?

You want to focus your marketing strategy on platforms that will work toward your goals. Most B2B marketing professionals agree that social media has value, but is focusing on Facebook worth your time and energy? Facebook is valued at almost $280 billion and the bulk of that money comes from ads. The reason so many […]

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Email marketing and social media are platforms that both can be valuable to your marketing strategy but the power of email marketing is often overlooked.
3 Unique Benefits of Email Marketing

Social media has been the rage for the better part of the last decade, with marketers closely following trends and data to determine the right frequency, timing and audience to grow their brand presence. But can social media ever replace the power of email marketing? While both are digital formats, there are distinct benefits that […]

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Video marketing, when done correctly, creates sense of empathy in viewers.
Your Way to Success With Storytelling

Video marketing has become a central topic as people using social media platforms are devouring videos of all kinds. Videos can turn your landing page into a conversion machine. If your videos aren’t drumming up much interest, it may be time to address your approach to storytelling. Video marketing experts agree that when you focus […]

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Your target audience likely changed gears during the pandemic.
Understanding Search Trends in Your Target Audience

It’s no secret that over the past several months, COVID-19 abruptly changed how you connect with your target audience. It didn’t matter what segment of the market you were trying to reach; as of March they were no longer doing whatever it was they had been doing just two weeks before. As a result, companies […]

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Your B2B marketing should be more focused than ever on listening to your target market.
Why There’s No Social Distancing in B2B Marketing

Social distancing is a phrase that has been used all too much in 2020. There are a lot of sweet moments we are all really missing right now because of social distancing. You’ll be happy to hear that when it comes to B2B marketing, you should be abandoning all social distancing. And by that, of […]

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Investing in content marketing helps fuel a healthy SEO strategy.
5 Benefits of Content Marketing

Consumers today look to a brand for alignment in values, in what your company supports with your time and money and more – much more knowledge of their needs. Many of these new expectations are met through an effective content marketing strategy. Content is king, because it offers value to your target market through a […]

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From subject lines to audience segmentation, SJC Marketing examines email marketing best practices.
Timing Your Emails: Email Marketing Best Practices

You may be familiar with many email marketing best practices that can help you successfully reach your marketing goals. From creating compelling subject lines to breaking your audiences into market segments, there are techniques you can easily incorporate to improve response rates to your emails. But what about timing? You may be tempted to simply […]

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