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Engage with your customers through social media marketing for small businesses with conversational posts and content that meets their needs.
5 Reasons Social Media Marketing For Small Businesses Is Key

It doesn’t matter what size your business is; you are always faced with a challenge of tailoring your marketing spending to your budget. For small businesses, the best impact for your dollars may come from social media marketing. Here are five reasons why social media marketing for small businesses is a good fit: Your Audience […]

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Before you can reach your target audience, you need to know who they are and what they need.
Getting to Know Your Target Audience

While the reality is that your product or service probably isn’t for everyone, you can create engaging content with a deep understanding of who most wants and needs your product and where they might be looking for it. You just need to think like a  reporter as you look to reach your target audience. This […]

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LinkedIn for businesses makes it easy to set up a poll, and polls make it easy for audiences to engage.
5 Things You Can Accomplish With a Poll on LinkedIn for Businesses

Polls are almost irresistible. Sometimes you feel compelled to click on an option just to see the results and find out what everyone else is thinking. Thankfully, LinkedIn for businesses makes it easy to set up a poll with up to four options and run it for your preferred length of time. In this blog, […]

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Knowing your audience matters the most in email marketing.
How Do You Decide Email Marketing Frequency For Your Brand?

Consistency is important for your marketing message, but if part of your strategy is reaching your audience through email marketing, how do you decide how often to send emails? Your target audience is probably being bombarded with emails, which means they can easily delete emails that might actually be of value to them. This scenario […]

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Companies with the best B2B content marketing are likely to have a person dedicated to content marketing.
How Does Your B2B Content Marketing Stack Up?

Interested to see how your B2B content marketing efforts compare to other companies? The Content Marketing Institute’s 2020 B2B Benchmarks, Budgets and Trends report sponsored by Sitecore offers insights into how top-performing marketing companies perform, and how the rest of the respondents stack up. It may not surprise you to hear that companies are quick […]

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Focusing your content marketing on touchpoints allows you to target key decision-making in the buyer's journey.
Is Your Content Marketing Maximizing the Impact of Touchpoints?

Content marketing is about adding value to your customers and prospective customers, but you need a strategy beyond simply churning out information to your audience. While they might be impressed with what you know, it may be expertise that’s wasted because it’s simply not relevant at the moment. A great content marketing strategy delivers value […]

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If you're looking to grow your email list, be bold with your marketing strategy.
5 Secrets to a Successful Email Marketing Campaign

Grow Your Email List With These Easy Steps Despite its old age, (email has been around for 47 years!) email manages to easily keep pace with newer digital technology like social media. An email marketing campaign remains an effective way to reach out to potential clients, offer promotions to your loyal customers and provide resources […]

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Every good marketing strategy sets benchmarks and allows for flexibility.
Define Your Target Market and See Higher Conversion Rates

Build Your Marketing Strategy Around Your Specific Audience When you define your target market, you’re fine-tuning a process that will help you reach your performance goals. It’s a marketing strategy that is proven to work, but how do you get started? Get Specific To truly get ahead, you need a specific plan. For example, let’s […]

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