Marketing Musings

From stagnant sales to lackluster customer interest, there are many reasons for a company rebranding.
Have You Been Talking About Rebranding Your Company?

Brands evolve over time. They sometimes change to meet customer needs or when the scope of business expands or retracts. Maybe you’re finding that you haven’t succeeded at differentiating yourself in the marketplace and are getting lackluster results. All of these situations could lead to discussions about a company rebranding effort. Outdated Branding Sometimes, company […]

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Your target audience likely changed gears during the pandemic.
Understanding Search Trends in Your Target Audience

It’s no secret that over the past several months, COVID-19 abruptly changed how you connect with your target audience. It didn’t matter what segment of the market you were trying to reach; as of March they were no longer doing whatever it was they had been doing just two weeks before. As a result, companies […]

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Before you can reach your target audience, you need to know who they are and what they need.
Getting to Know Your Target Audience

While the reality is that your product or service probably isn’t for everyone, you can create engaging content with a deep understanding of who most wants and needs your product and where they might be looking for it. You just need to think like a  reporter as you look to reach your target audience. This […]

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Focusing your content marketing on touchpoints allows you to target key decision-making in the buyer's journey.
Is Your Content Marketing Maximizing the Impact of Touchpoints?

Content marketing is about adding value to your customers and prospective customers, but you need a strategy beyond simply churning out information to your audience. While they might be impressed with what you know, it may be expertise that’s wasted because it’s simply not relevant at the moment. A great content marketing strategy delivers value […]

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Every good marketing strategy sets benchmarks and allows for flexibility.
Define Your Target Market and See Higher Conversion Rates

Build Your Marketing Strategy Around Your Specific Audience When you define your target market, you’re fine-tuning a process that will help you reach your performance goals. It’s a marketing strategy that is proven to work, but how do you get started? Get Specific To truly get ahead, you need a specific plan. For example, let’s […]

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Connect with your target audience by satisfying their needs and developing strong relationships.
How Can You Connect Emotionally With Your Target Audience?

Brand Engagement Is About Emotionally Connecting If ever there was a time when it is critical to engage consumers, today is definitely that time. To make an impact on your target audience, you have to get personal, which means you have to know what they want. Every marketing strategy has to account for this new […]

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Segment your target market for better outreach.
Identifying Your Target Market Is Key for Growth

Know Your Product/Service, Know Your Target Market, Experience Growth You can develop the most killer product or service in your industry, but if you can’t market it to the right people, you’re probably not going to generate much attention. If you know how to identify your target market, you’re going to make a big splash. […]

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Engage Your Target Market by Integrating Images Into Your Digital Marketing

3 Tools to Enhance Your Digital Marketing Content Creating content that adds value to members of your target market goes a long way in engaging your audience. Did you know that with a few images imbedded throughout your content, you’ll reach even more potential leads? Adding images to your digital marketing materials can increase your […]

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Reach Your Target Audience by Getting Them Involved

Creative Ways to Boost Brand Engagement Maybe you’ve exhausted your best content topic ideas, or maybe you need a break from chasing that holy grail of brand engagement, the elusive viral video. Maybe you just want to do something different to reach your target audience. Whatever your reason for seeking out a creative marketing solution, […]

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What You Give Your Target Audience Is a Feeling

Create a Strategic Marketing Strategy on This One Concept What does your target audience want from you? A feeling. They want a feeling that moves them from one state of mind to another. A feeling that gives them confidence that they’ve solved a problem, or that they’ve moved forward in some way toward a goal. […]

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