Marketing Musings

From stagnant sales to lackluster customer interest, there are many reasons for a company rebranding.
Have You Been Talking About Rebranding Your Company?

Brands evolve over time. They sometimes change to meet customer needs or when the scope of business expands or retracts. Maybe you’re finding that you haven’t succeeded at differentiating yourself in the marketplace and are getting lackluster results. All of these situations could lead to discussions about a company rebranding effort. Outdated Branding Sometimes, company […]

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Outsourcing your marketing allows you to focus on the core strategy of your business.
We All Need Somebody To Lean On

Just hearing the soundtrack of “Lean on Me,” probably takes you to another place. Maybe you swayed to it in a crowded gym as a teenager or dedicated it on the radio to your best friend. And maybe you hear it in every movie from that era in your head because really wasn’t it? (Not […]

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The Marketing Unresolution

While your inbox and news feeds are filled with “New Year, New You” and “How Not to Break Your New Year’s Resolutions” messages, we are rebelling and saying, forget New Year’s resolutions! In 2018, we’re creating an “unresolution.” And what is an unresolution you may ask? We’re so glad you did. What’s really the point […]

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marketing, advertising, PR
Do You Know the Difference Between Marketing, Advertising and PR?

Creating an Informed Marketing Strategy Do you know the difference between marketing, advertising and PR, or are you like a lot of people in the business world, that use the terms interchangeably? While they don’t always seem to have clear-cut borders, each is a distinct element of how your company interacts with the public and […]

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Are You Meeting Your Digital Marketing Goals?

Strategic Planning Is Crucial to Help You Meet Your Marketing Goals There is little debate whether digital marketing is here to stay. Surveys show that 71 percent of companies have planned to increase their digital budgets for 2015 by an average of 27 percent. Similarly, over 57 percent of B2B marketers have indicated increasing their […]

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Success Stories: How Big Brands Met Social Media Marketing Goals in 2014

Everyone with a marketing agenda wants to hit the ground running in the New Year. In order to set your marketing goals for the coming year, take a look back at 2014’s most successful social media marketing campaigns and see why those strategies resonated the most with consumers: Qdoba Mexican Grill Social Media Platform: Facebook […]

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Marketing Goals: Often Quoted, Often Over-Analyzed, but Always Essential

What’s more often-quoted than the concept of goals? Very few topics. Phrases like “the journey of a thousand miles starts with a single step” and “goals are the roadmap to your success” probably come to mind. Sigh. Not only are you likely a little worn out on the topic of goals, but you may be […]

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