SJC BLOG


Define Your Target Market and See Higher Conversion Rates


Build Your Marketing Strategy Around Your Specific Audience

When you define your target market, you’re fine-tuning a process that will help you reach your performance goals. It’s a marketing strategy that is proven to work, but how do you get started?

Get Specific

To truly get ahead, you need a specific plan.

For example, let’s say you’ve got a product in mind and you’re building a campaign around it. Your plan will account for where the target audience goes to get their consumer information. Which social media channels do they visit and how can you build content befitting of those channels? Where do they live and how old are they?

The more specific you get as you define your target audience, the more you can craft content that will speak directly to them.

Monitor Progress

Plans are built to offer guidance and to stay on track. Yet the plan also needs to be flexible.

As you monitor your marketing strategy progress, be willing to fine-tune your plan in areas where improvement is required. Set benchmarks so you can easily identify specific areas of the plan going forward.

Focus on Content

Your outreach materials, or your message, must be crystal clear, consistent and impactful.

With the right content, you will be able to tell your audience what you have and why they need it. Give them a reason to care, and do it with quality, thoughtful content.

Identifying your target audience is not an easy task, nor is converting them. At SJC Marketing, we’ve assisted clients in many industries to build a more effective marketing strategy that identifies the target audience, where they go for consumer information and we help craft messaging that is impactful. Contact us today and find out how we can assist your organization.