Marketing Musings

With the right approach to video marketing, your content will boost your brand.
Video Marketing Tips for Engaging With Your Audience

The masses have spoken; video is what they want. According to a Cisco annual Internet report, 82% of consumer Internet traffic will be comprised of video in 2021. That should motivate you to make video marketing a part of your strategy for content distribution if you haven’t already. The beauty of video is its versatility. […]

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Small business marketing best practices highlight the importance of having a quality company website.
Small Business Marketing Plans for Creating an Effective Website

Have you ever gone online to find out more about a company and discover they don’t have an updated website or their website is hard to maneuver? Your next move was probably to cross them off your list as a potential source of goods/services and quickly move on to one of their competitors.  Don’t risk […]

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Engage with your customers through social media marketing for small businesses with conversational posts and content that meets their needs.
5 Reasons Social Media Marketing For Small Businesses Is Key

It doesn’t matter what size your business is; you are always faced with a challenge of tailoring your marketing spending to your budget. For small businesses, the best impact for your dollars may come from social media marketing. Here are five reasons why social media marketing for small businesses is a good fit: Your Audience […]

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Connecting with audiences in a pandemic means lots of visual marketing. Learn what’s trending for 2020.
Soft Music, Pretending Like We’re Friends … Visual Marketing in 2020

As we settle into mid-2020, some things are becoming clear: we’re not getting out of this thing anytime soon; the toilet paper shortage may not go away; and you’d better just decide that you love social media marketing, because when people are spending more time at home, it’s the place to be. And when you’re […]

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Monday Morning Coffee: Lessons from a Pandemic

If you’ve ever walked out of a dark movie theater into bright afternoon sunshine, the feeling of emerging from a Covid-19 shelter-at-home order wasn’t completely new. You’re a little surprised to find that the world is still out there. In both cases, you’ve probably indulged in a little too much sitting and a few too […]

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Social media marketing success usually comes after identifying and reacting to challenges.
Make an Impact With Your Social Media Marketing

What are your primary goals in your social media marketing outreach, and are you hitting those goals? If your return on investment (money, time and energy) isn’t what you’d hoped for, have you identified your biggest challenges? Most companies are focused on increasing awareness of their brand, and that’s something almost 70% responded in a […]

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Good marketing comes with a measure of fluidity so that you are able to pivot and change as needed.
Keeping Your Marketing Strategy Fluid in Changing Times

Your marketing strategy is built around a solid understanding of your brand and the story you want to tell. It’s consistent, it’s full of your personality and it’s incredibly effective. Until it’s not. Whether it’s a devastating flood that makes a lighthearted message ring out like you don’t care in your local area, or a […]

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Monday Morning Coffee Question: Who Wants to be Normal, Anyway?

Normal. What does that word even mean? As cities, businesses and families across the country take their first measured steps toward “normal,” we at SJC Marketing have had cause to ponder the phrase itself. And we wholeheartedly decided maybe we weren’t all that normal to begin with. And maybe we don’t care to go back […]

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Covid-19 isn’t going away, so it’s time to adjust your marketing strategy for success in a new reality.
Now What? Addressing Your Marketing Strategy Moving Forward

Now that there are places beginning to emerge from shelter-at-home orders, while still practicing social distancing and caution, you may wonder where your brand messaging fits. Should you even be investing in marketing when the economy is in such a hobbled state? The answer is yes. While some brands are following their gut reaction to […]

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Knowing your audience matters the most in email marketing.
How Do You Decide Email Marketing Frequency For Your Brand?

Consistency is important for your marketing message, but if part of your strategy is reaching your audience through email marketing, how do you decide how often to send emails? Your target audience is probably being bombarded with emails, which means they can easily delete emails that might actually be of value to them. This scenario […]

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