Marketing Musings

Consumers have new expectations. Is your marketing strategy ready to meet them?
Changes Over the Past Year Means Marketing Has Evolved

To say the business landscape has changed since early 2020 would be an understatement. COVID-19 has left an indelible imprint on consumerism, which has businesses rethinking their strategies for catering to customer needs. Marketing models have had to evolve for businesses to stay alive. A few months into the pandemic and resulting lockdowns, Internet usage […]

Read More… from Changes Over the Past Year Means Marketing Has Evolved

Whether it’s a slow-loading website or an outdated buyer persona, it’s time for cleaning up your marketing strategy.
Is It Time to Do Some Spring Cleaning on Your Marketing Strategy?

You never saw it until your guests had already arrived. Despite trying to get things in order to have company, you missed the giant cobweb that came loose from the corner of your ceiling and is about to descend onto the head of one of your visitors. A single cobweb isn’t likely to tank your […]

Read More… from Is It Time to Do Some Spring Cleaning on Your Marketing Strategy?

A marketing agency can help you close the gap when your team is maxed out.
4 Signs It’s Time to Hire a Marketing Agency

You’ve built your company from the ground up, and you’ve always had control over every area. But as you grow, you’re starting to realize that you may be missing opportunities. How can you decide whether it’s time to invest in working with a marketing agency? Here are four signs: You’re Always in a Time Crunch: […]

Read More… from 4 Signs It’s Time to Hire a Marketing Agency

SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee With Mostly Just Sugar and Milk

If you have kids, you know they can come with a lot of expenses, an ear for four-letter words they can bust out in front of your mother-in-law and a sticky film that seems to cover everything they touch. Ah, the joy! The blessing! The grime! Kids are a blast, even if a bit … […]

Read More… from Monday Morning Coffee With Mostly Just Sugar and Milk

There are three types of content marketing you can count on being well-received on Instagram.
3 Content Marketing Must-Haves for Instagram

Instagram is a dream for the creative types drawn to content marketing. Stories! Reels! Stickers…All. The. Stickers! But to use it effectively in your strategy, your creative madness must be balanced with structure. First, that structure needs metrics that match your goals. If your content marketing strategy for Instagram is built around conversions, those likes […]

Read More… from 3 Content Marketing Must-Haves for Instagram

Email marketing and social media are platforms that both can be valuable to your marketing strategy but the power of email marketing is often overlooked.
3 Unique Benefits of Email Marketing

Social media has been the rage for the better part of the last decade, with marketers closely following trends and data to determine the right frequency, timing and audience to grow their brand presence. But can social media ever replace the power of email marketing? While both are digital formats, there are distinct benefits that […]

Read More… from 3 Unique Benefits of Email Marketing

Video marketing is simple to implement, especially when you have a few easy guidelines for each type of video.
Your How-To Guide for 5 of the Best Techniques in Video Marketing

Maybe you cringe every time you hear a recording of your voice, or the pressure of getting the setting just right is a bit stressful. But whatever your reasons for not jumping in on video marketing, this guide is all you need to get moving on five of the best formats. Video is popping in […]

Read More… from Your How-To Guide for 5 of the Best Techniques in Video Marketing

LinkedIn marketing is best when your content sharing comes with a few thoughts from you.
Are You Seeing the Results You Want With LinkedIn Marketing?

LinkedIn is a great way to get the word out about your brand, and it can help you establish yourself as a recognized expert in your industry. How do you get there? Here are six ways to help you get the most out of your LinkedIn marketing: Post at the Right Frequency: Like any kind […]

Read More… from Are You Seeing the Results You Want With LinkedIn Marketing?

Your video marketing should include a plan for SEO and some fresh ideas like the ones listed here.
Let’s Talk About Video Marketing For Lead Generation

In a 2020 survey, 86% of consumers said they would like to see more videos from the brands they like. Video is certainly maintaining the interest of audiences, but it may not be enough to simply put a video up on social media every now and then. Your video marketing requires a more targeted strategy. […]

Read More… from Let’s Talk About Video Marketing For Lead Generation

Content marketing allows you to grow your voice as an expert in your industry and as a trusted brand.
5 Reasons Content Marketing is More Critical Than Ever

You’ve heard that content is king, but it’s taking on new importance in an era when consumers are weary of advertising noise and skeptical of brands trying to sell, sell, sell. People are looking for a connection, not just a purchase, and content marketing is your best method for a better customer relationship. Here are […]

Read More… from 5 Reasons Content Marketing is More Critical Than Ever