You’ve built your company from the ground up, and you’ve always had control over every area. But as you grow, you’re starting to realize that you may be missing opportunities.
How can you decide whether it’s time to invest in working with a marketing agency? Here are four signs:
You’re Always in a Time Crunch: You’re wearing a lot of hats, and if you’re not careful, you’ll shove aside the very running of your business. Turn one of those hats over to a marketing agency and you will gain time to focus on the vision and strategy around your core business. Keeping up with all the details around marketing, from Google algorithms to social media trends and email newsletters, can require a lot of time and effort to do it successfully.
You Don’t Want to Hire a Full-Time Employee: Sometimes you’re in a place where you know it would be beneficial to have some marketing help, but hiring full-time help just doesn’t fit into your current strategy. A marketing agency allows you to hire marketing that fits your unique situation so that you get exactly what you need without paying for what you don’t.
Your Marketing Team is Maxed Out: You may have a marketing team on staff, but they’re already over-busy. Or maybe your team is moving at a steady clip, but they’ve hit a bit of a dry spell when it comes to creativity and fresh ideas. A marketing agency can help close the gap, or they can stir up some new strategies to get your team rolling again.
First Impressions Are Falling Flat: From your website to your logo, the design around your branding is like that first handshake: it says so much about who you are. If your first impressions are not what you want them to be, and you don’t have a designer in-house, a marketing agency can jump-start your rebranding process. From capturing your brand personality in a single glance, they introduce consistency across your logo, website, communications, social media profiles and all content to ensure that you’re always telling your brand story.
Hiring a marketing agency isn’t about giving up control; it’s about giving you room to grow and a strategy to get there. Our team at SJC Marketing can help you get started.