Marketing Musings

Paid marketing is great for your digital strategy, but it’s more effective when paired with organic marketing.
Get the Right Mix of Organic and Paid Marketing in Your Digital Strategy

If your digital strategy isn’t providing the return on investment you had anticipated, or if you’re wondering whether it’s worth it to keep writing a blog every week, it’s a good indication that you need to spend some time on your mix between paid and organic marketing. While both are intended to drive growth for […]

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Monday Morning Coffee With Ride It Like You Stole It Bike Park

Tucked away in a large clearing and surrounded by forest is a new bike trail, complete with dirt-worn hills, obstacles and some jumps for riders of all levels. The best part is it represents the effort of several enthusiastic volunteers. The second-best part? The trail is drawing in new riders to the sport and creating […]

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With the right approach to video marketing, your content will boost your brand.
Video Marketing Tips for Engaging With Your Audience

The masses have spoken; video is what they want. According to a Cisco annual Internet report, 82% of consumer Internet traffic will be comprised of video in 2021. That should motivate you to make video marketing a part of your strategy for content distribution if you haven’t already. The beauty of video is its versatility. […]

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Small business marketing best practices highlight the importance of having a quality company website.
Small Business Marketing Plans for Creating an Effective Website

Have you ever gone online to find out more about a company and discover they don’t have an updated website or their website is hard to maneuver? Your next move was probably to cross them off your list as a potential source of goods/services and quickly move on to one of their competitors.  Don’t risk […]

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Monday Morning Coffee With Liz Made Jewelry

Change can be uncomfortable, but at times it is necessary. An entrepreneur has a choice to make when their livelihood is jeopardized because of changes beyond their control. A strong entrepreneur can take lemons and make them into … jewelry. One of those strong, fearless entrepreneurs is Liz Thomas, creator and founder of Liz Made […]

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Let your website design and content tell the story of who you are as a company.
Why The “About” Page Is So Important In Your Website Design

People are more willing to support a company when they know the brand they’re doing business with. There are many ways to personalize your outreach, but one of the most common can also be overlooked, your “About” page. While website design is a multi-faceted process, don’t forget to take that page seriously. When consumers make […]

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Social media marketing success can’t be measured simply by looking at vanity metrics.
What Metrics in Social Media Marketing Really Matter?

While your company probably knows you should be engaging in social media marketing, you may struggle to identify goals and then determine how, or if, social media is contributing to any success. Do likes or other vanity metrics have any value, or should marketers be focused on another measure of impact? It’s important for you […]

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Monday Morning Coffee With Snooze, An A.M. Eatery

Ah, breakfast. It already gets quite a bit of love as the “most important meal of the day”, and for good reason! It gives your metabolism a nice boost to start your day which does wonders for your body’s ability to function and do what you do best … oh and breakfast food is downright […]

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Engage with your customers through social media marketing for small businesses with conversational posts and content that meets their needs.
5 Reasons Social Media Marketing For Small Businesses Is Key

It doesn’t matter what size your business is; you are always faced with a challenge of tailoring your marketing spending to your budget. For small businesses, the best impact for your dollars may come from social media marketing. Here are five reasons why social media marketing for small businesses is a good fit: Your Audience […]

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Marketing in a recession may seem counter-intuitive, but it’s likely to pay off over time.
Now Is Not The Time To Cut Your Marketing Budget

When the economy slows down, you may quickly begin looking for where your budget could weather a storm. If a recession causes revenues to dip, can you offset the damage by trimming your marketing budget? It may seem natural to cut back on spending, but a look at history will tell you that it might […]

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