Marketing Musings

A great video marketing strategy can help you increase customer engagement with your brand.
5 Formats That Could Play a Key Part in Your Video Marketing Strategy

Creating an effective video strategy begins with a simple guideline if you are just starting out: don’t overthink it. What sounds overwhelming doesn’t have to be, and you can get started with some easy ideas that can be valuable for engaging with your audience. Here are five formats that could be a valuable part of […]

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Whether it’s a slow-loading website or an outdated buyer persona, it’s time for cleaning up your marketing strategy.
Is It Time to Do Some Spring Cleaning on Your Marketing Strategy?

You never saw it until your guests had already arrived. Despite trying to get things in order to have company, you missed the giant cobweb that came loose from the corner of your ceiling and is about to descend onto the head of one of your visitors. A single cobweb isn’t likely to tank your […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee With the Run Lab at Spine and Sport Physical Therapy

Calling all runners and sports performance fans:  You can now run better, more efficiently and with less pain. You can tip your mug this Monday morning if you are a runner who isn’t messing around. You can also tip your mug if you have considered becoming a runner, but didn’t have the knowledge to know […]

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Consumers are more likely to interact with your content marketing output if you include visual elements.
Why Visuals Matter in Content Marketing

You likely already know that imagery within content is important to engage consumers. But putting any visual onto a blog or social media post doesn’t necessarily advance your efforts. A deeper look into how users react to various types of visuals can give your content marketing a big boost. While a visual will entice your […]

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A marketing agency can help you close the gap when your team is maxed out.
4 Signs It’s Time to Hire a Marketing Agency

You’ve built your company from the ground up, and you’ve always had control over every area. But as you grow, you’re starting to realize that you may be missing opportunities. How can you decide whether it’s time to invest in working with a marketing agency? Here are four signs: You’re Always in a Time Crunch: […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee With Mostly Just Sugar and Milk

If you have kids, you know they can come with a lot of expenses, an ear for four-letter words they can bust out in front of your mother-in-law and a sticky film that seems to cover everything they touch. Ah, the joy! The blessing! The grime! Kids are a blast, even if a bit … […]

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There are three types of content marketing you can count on being well-received on Instagram.
3 Content Marketing Must-Haves for Instagram

Instagram is a dream for the creative types drawn to content marketing. Stories! Reels! Stickers…All. The. Stickers! But to use it effectively in your strategy, your creative madness must be balanced with structure. First, that structure needs metrics that match your goals. If your content marketing strategy for Instagram is built around conversions, those likes […]

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In Instagram marketing, Stories are seen only by your followers, but Reels offers a new opportunity to get discovered.
3 Reels Features to Add to Your Instagram Marketing Strategy

You’ve mastered Stories, and your followers are pretty tuned in. But it turns out that there’s even more Instagram Marketing fun to be had through Reels, a video tool that offers great features for brand messaging that’s just exactly your style. We know it can be a bit overwhelming every time social media platforms provide […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee With Juniper Lane

Who doesn’t love pretty things, especially at their home? There is a new store in St. Joseph that specializes in beautiful home décor that you really should take some time to visit. Juniper Lane is a locally owned store at 1113 Frederick Avenue. The store focuses on fun and unique home décor that you won’t […]

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Your B2B web design should be quick-loading, optimized for mobile and reflect your brand messaging.
5 Stats You Need to Know About B2B Web Design

Your website is so much more than a place to showcase your products, publish your blog and introduce your team. If you aren’t using B2B web design to create a marketing hub for your brand, you’re missing opportunities to effortlessly and seamlessly convert visitors into leads. If it’s been at least three years since you’ve […]

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