Marketing Musings
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It’s one thing to have a place where you love to work. It’s even better when that workplace is surrounded by neighbors, friends, business partners and clients that make your work fun and exciting. This Thanksgiving, we celebrate the blessing that comes when great people are the best part of your job! […]

Creating an effective video strategy begins with a simple guideline if you are just starting out: don’t overthink it. What sounds overwhelming doesn’t have to be, and you can get started with some easy ideas that can be valuable for engaging with your audience. Here are five formats that could be a valuable part of […]
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You never saw it until your guests had already arrived. Despite trying to get things in order to have company, you missed the giant cobweb that came loose from the corner of your ceiling and is about to descend onto the head of one of your visitors. A single cobweb isn’t likely to tank your […]
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Calling all runners and sports performance fans: You can now run better, more efficiently and with less pain. You can tip your mug this Monday morning if you are a runner who isn’t messing around. You can also tip your mug if you have considered becoming a runner, but didn’t have the knowledge to know […]
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You likely already know that imagery within content is important to engage consumers. But putting any visual onto a blog or social media post doesn’t necessarily advance your efforts. A deeper look into how users react to various types of visuals can give your content marketing a big boost. While a visual will entice your […]

You’ve built your company from the ground up, and you’ve always had control over every area. But as you grow, you’re starting to realize that you may be missing opportunities. How can you decide whether it’s time to invest in working with a marketing agency? Here are four signs: You’re Always in a Time Crunch: […]
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If you have kids, you know they can come with a lot of expenses, an ear for four-letter words they can bust out in front of your mother-in-law and a sticky film that seems to cover everything they touch. Ah, the joy! The blessing! The grime! Kids are a blast, even if a bit … […]
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Instagram is a dream for the creative types drawn to content marketing. Stories! Reels! Stickers…All. The. Stickers! But to use it effectively in your strategy, your creative madness must be balanced with structure. First, that structure needs metrics that match your goals. If your content marketing strategy for Instagram is built around conversions, those likes […]
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You’ve mastered Stories, and your followers are pretty tuned in. But it turns out that there’s even more Instagram Marketing fun to be had through Reels, a video tool that offers great features for brand messaging that’s just exactly your style. We know it can be a bit overwhelming every time social media platforms provide […]
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Who doesn’t love pretty things, especially at their home? There is a new store in St. Joseph that specializes in beautiful home décor that you really should take some time to visit. Juniper Lane is a locally owned store at 1113 Frederick Avenue. The store focuses on fun and unique home décor that you won’t […]