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Build Your Marketing Strategy Around Your Specific Audience When you define your target market, you’re fine-tuning a process that will help you reach your performance goals. It’s a marketing strategy that is proven to work, but how do you get started? Get Specific To truly get ahead, you need a specific plan. For example, let’s […]
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It’s All About Knowing Your Audience As technology speeds into the future, you may wonder if you’ve just watched it whiz past you. You ask yourself if you’re keeping up, and if your content marketing is relevant for today’s audiences. It’s a fast pace, and you probably feel a bit of a scramble now and […]
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Social media continues to be a powerful way to connect with your target audience, but if you don’t purposely focus on ways to invite their participation, your engagement rate can suffer. Simply posting content isn’t enough; you need to convert your passive followers to active participants in your posts. Here are a few ways to […]
Key Pieces for Your Social Media Strategy The way we approach B2B marketing utilizing social media channels continues to evolve. But regardless of the rapid social media changes that are a part of shaping your marketing strategy, the foundation is always gaining a deeper knowledge of what works for your target audience. Here are a […]
Does Your Website Design Encourage Conversions? Your lead generation plan likely has key performance indicators (KPIs) designed to measure activities related to visitors on your website, social media activity and other activities. For many companies, the KPIs chosen aren’t effective ways to demonstrate how areas like website design and visitor behavior are connected to your […]