SJC BLOG

Boost Your Lead Generation and Capture More Valuable Targets With PPC

Pay-per-click (PPC) advertising comes at a cost, but it is proven to bring increased leads to your website. In fact, it’s estimated that people who click on an ad...

Are Videos a Part of Your Lead Generation Campaign?

If Not, It’s Time to Focus on Video Marketing We’ve been watching the trend for a few years now and it’s really starting to take off — video now...

Lead Generation May Come Down to These Few Words

Your Call to Action Formula When you’re in marketing, writing a call to action can begin to take on the same feel as recording a voice mail message. You...

Choosing KPIs for Your Lead Generation

Does Your Website Design Encourage Conversions? Your lead generation plan likely has key performance indicators (KPIs) designed to measure activities related to visitors on your website, social media activity...