Marketing Musings
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Nearly two billion active users are online each day, and many of them visit Facebook multiple times during that day. Unfortunately, your chances of reaching consumers organically through a Facebook post are slim, which is why you need to find ways to promote your content. Facebook ads is an excellent tool to help you get […]
A recent survey of 29 marketers about what works best for Facebook ads reveals what you already suspected: video works. But even if you know that creating videos for Facebook is more effective than other types of content, you may need some help getting your strategy going. Should you post longer, deep-dive types of videos, […]
The foundation of a strong Facebook marketing strategy for your business begins with a solid business page. A business profile is different than a personal page and offers unique features such as a “learn more” button, as well as a map for your location. There are many good reasons for jumping into Facebook marketing and […]
Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]
You want to focus your marketing strategy on platforms that will work toward your goals. Most B2B marketing professionals agree that social media has value, but is focusing on Facebook worth your time and energy? Facebook is valued at almost $280 billion and the bulk of that money comes from ads. The reason so many […]
Facebook marketing looks so easy. You write a post, maybe share a favorite quote. You throw out a few pics from headquarters. You even invest some money into a paid ad. And then…nothing. Sure, you can see that people liked your posts, but are those non-discerning clickers that never saw a post they didn’t like? […]
Increasing organic reach with your Facebook marketing has become more challenging for businesses in every industry. Though it might seem that paying to get more eyes on your content on Facebook is the only way to succeed, there are still ways you can improve your organic reach. First and foremost, think of your Facebook account […]
You’ve likely entered a contest on Facebook before, excited about the super-size pizza or cute new t-shirt you might win. But those fun contests aren’t just about the prizes, they are a way to gain targeted leads on the path to business growth. If you want to try running a contest as part of your […]
Facebook marketing remains a powerful way to connect with your audience, but as more brands invest in this digital format, the impact of organic reach can get a bit diluted. The content you share on your company Facebook page has an average organic reach of only 5.17%. You may feel some alarm, wondering if you’re […]
If your contact list is strong, your sales numbers are probably showing it. But if you’re like most organizations that have a goal of increasing your profitability, Facebook Ads can be a valuable tool to utilize to give your engagement a boost. The investment you make in Facebook Ads could turn into a long-lasting profit […]