Marketing Musings

Tinkering too much or too little with Facebook ads can make them ineffective.
5 Common Mistakes You Might Be Making With Facebook Ads

Facebook ads sometimes can appear to be a “set it and forget it” type of tool, but there may be more to success than you’re realizing. While Facebook ads can be deceivingly simple, there are five common mistakes you can avoid to maximize their effectiveness: Mistake #1: Becoming a Broken Record Don’t run your Facebook […]

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Your Facebook ads campaign may be struggling because your value proposition isn’t clear.
3 Reasons Why You Might Not Be Seeing a Good ROI on Your Facebook Ads Campaign

Compared to running a direct mail campaign or launching an enewsletter, a Facebook ads campaign can seem too good to be true. You just load an image, come up with some punchy copy and select your audience. It’s so easy, right? Well…not so fast. Facebook marketing has some great features that make it user-friendly, but […]

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target audience
Marketing With Facebook Ads During These Changing Times

We are all trying to figure out what our marketing strategies should like in these uncertain times. Staying proactive on the marketing front is key, but the tools you use may need to change as things around us are changing. Facebook ads are trending as a way to connect with consumers who are staying incredibly […]

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Keeping a watchful eye on how ads perform can inform the way you budget for Facebook ads.
3 Approaches for More Successful Facebook Ads

Have your Facebook advertising campaigns plateaued? It is time to take a different approach. Facebook ads generate billions of dollars for the social media platform, but if you want to see a better return on your investment, you need to take a closer look at what’s working, how much you’re spending and how you target […]

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Have you installed Facebook pixel? It’s a great tool for engaging with a larger audience through Facebook ads.
3 Strategies for Increased Engagement With Facebook Ads

Knowing exactly who you should target in an ad campaign is vital to getting a good return on your investment. The same is true of Facebook ads. You can target those who have an interest in products like the one you’re promoting. You can target people visiting your website or you can target people who […]

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Social media trends continually evolve, here is a look at what’s happening in 2019.
6 Important Facebook Marketing Stats to Guide Your Social Media Strategy

2019 Social Media Trends Social media trends change often, but as they do, you need to approach your Facebook marketing strategy in such a way that you can evolve and go with the flow, yet stay ahead of the curve. Take a look at some statistics about Facebook to see how you should be making […]

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Utilizing Facebook to improve customer engagement is still valuable, it just requires an updated strategy.
Can You Still Reach Your Target Audience Effectively With Facebook Marketing?

How to Improve Customer Engagement on One of the Most Popular Social Media Channels If you’ve had some trepidation regarding your approach to organic reach in your Facebook marketing strategy, join the club. We saw the writing on the wall as Zuckerberg himself mentioned in a post in early 2018 that “we built Facebook to […]

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Make Facebook ads work for you instead of against your budget.
A Fresh Approach to Facebook Marketing

Target Your Approach to Facebook Ads Rather than blindly buying up Facebook ads in an effort to land new customers, taking a more targeted approach in your Facebook marketing efforts will yield stronger results. If you can accomplish the following three tactics, you’re going to be on the path to meeting your lead generation goals. […]

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Brand engagement can get a significant boost with advanced planning of your live events.
4 Tips for Using Live Events as a Key Part of Your Facebook Marketing Strategy

Using Social Media to Improve Brand Engagement Facebook Live has proven to be a great way to improve brand engagement. The numbers don’t lie — 2.27 billion is the current Facebook user base, and they’re roughly three times more engaged than users on other social media channels. How can you use this increasingly popular Facebook […]

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Your Facebook campaign doesn’t have to fall flat – follow these tips for a more targeted approach.
How Successful Are Your Facebook Ad Campaigns?

Use These Facebook Campaign Strategies for a Strong ROI Just because you’ve made an investment in Facebook ads doesn’t mean they’re going to automatically generate revenue for you. You have to target the right people, with the right message, use the right type of ad design, and align your ads with your landing page. Landing […]

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