Marketing Musings
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Monday Morning Coffee With the Red Rally St. Joseph, Missouri, the headquarters of SJC Marketing, sees a lot of red in July and August. So much red. And we couldn’t be happier. We aren’t referring to our SJC branded red and black logo. Although we love our target symbol and use it across all our […]
In case you hadn’t heard (although we’re pretty sure you did), the Kansas City Chiefs will return to St. Joseph this month for Chiefs Training Camp! We know what you’re thinking, “what does Chiefs Training Camp have to do with marketing and SJC Marketing in particular?” Nothing, really. But we’re Chiefs fans, and having it […]
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Baseball has long been talked about as America’s favorite pastime and most youngsters have played the game at some point in their childhood. Some of those aspire to play beyond recreational leagues. Getting better at their craft takes a commitment to hard work and sometimes special coaching. That’s where Marek Baseball Academy comes in. St. […]
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If you prefer your coffee from a drive-thru, this week’s celebration is for you. Tuesday, November 16 is National Fast Food Day. Your celebration starts here. Not only can you commemorate the wealth of burgers, tacos, chicken and pizza available on demand, this year is special: it’s the 100-year anniversary of what was likely the […]
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Don’t you love it when you see a t-shirt graphic and you understand exactly what the reference is? You might be into it too, or that may just be another weird quirk of one member of our SJC team, who shall remain nameless. It’s especially fun when those references are tied to local and pop […]
What is a home, really? It’s so much more than a front door and sheetrock. It represents a family’s hopes, their dreams and their hard work – both in that moment and for generations to come. A home is definitely something to honor, appreciate and celebrate. In October, St. Joseph Habitat for Humanity showcased this […]
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“It was the best of times, it was the worst of times.” While we don’t live in the 18th century England that Charles Dickens speaks of in A Tale of Two Cities, it sure feels like we are living in some crazy times. And when the chips are down, what do you need to pick […]
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A cookie, by definition, is any variety of hand-held, flour-based sweet cake. Some people prefer their cookies crispy, some soft, some with frosting, but most can’t pass up a good cookie. St. Joseph is getting a new place for people to get their cookie fix. St. Joe Cookie Company is opening a storefront at 1207 […]
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The MLB Playoffs are in full swing, something this SJC team member believes to be the best time of the year. Whether you like baseball or not, you can’t deny the staple baseball has been in American culture for well over 100 years. Marketing is similar to baseball in this regard, being a staple of […]
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Since the inception of SJC Marketing in 2005, strategy has been a cornerstone of our company values. We firmly believe that deploying an effective strategy and measuring results is key to receiving the best ROI from your marketing efforts. As we approach the year 2022, we start to look back on what we’ve learned […]