Since the inception of SJC Marketing in 2005, strategy has been a cornerstone of our company values. We firmly believe that deploying an effective strategy and measuring results is key to receiving the best ROI from your marketing efforts.
As we approach the year 2022, we start to look back on what we’ve learned and what’s to come in the future. For instance, what did we see that worked with social media ads this year that seems to be a trend moving forward? Let’s look at some things to think about for your social media ad strategy for next year as you enjoy your morning cup of coffee.
Bump up Your Budget
To be able to compete in the Facebook ad space, you may need to spend a little more on ad campaigns. The more you spend, the more that Facebook and Instagram will learn about who is most likely to convert from your ads so they can use that information to serve them to the right people.
We’re not saying you need to suddenly increase your ad budget by hundreds of dollars, but slowly boosting your budget on a month-to-month basis can help you get more out of your ad spend.
Invest in Video
You’ve probably heard us say it on countless occasions at this point, but we hope you’re ready to hear it one more time. Video continues to be HUGE on social media. Video content gains better engagement than content without it, and the same is true of social media ads.
It may seem like an expensive strategy but having quality video work is absolutely worth it to help you stand out among your competitors. In fact, we offer high-quality video work at SJC Marketing and can help you get that part of your marketing strategy squared away!
Now that we are only a few short months from 2022, it’s wise to look ahead and start planning your marketing strategy for next year. Need help nailing your marketing strategy in 2022? Let’s talk!