Marketing Musings

Whether it’s a slow-loading website or an outdated buyer persona, it’s time for cleaning up your marketing strategy.
Is It Time to Do Some Spring Cleaning on Your Marketing Strategy?

You never saw it until your guests had already arrived. Despite trying to get things in order to have company, you missed the giant cobweb that came loose from the corner of your ceiling and is about to descend onto the head of one of your visitors. A single cobweb isn’t likely to tank your […]

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In Instagram marketing, Stories are seen only by your followers, but Reels offers a new opportunity to get discovered.
3 Reels Features to Add to Your Instagram Marketing Strategy

You’ve mastered Stories, and your followers are pretty tuned in. But it turns out that there’s even more Instagram Marketing fun to be had through Reels, a video tool that offers great features for brand messaging that’s just exactly your style. We know it can be a bit overwhelming every time social media platforms provide […]

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Don’t expect major growth from your marketing strategy if you keep simply maintaining the status quo.
Break Out of Your Cocoon: Marketing Strategies for Growth

The cocoon is a safe place, with everything necessary for survival tucked neatly inside. But nobody ever waxes poetic about the beauty of cocoons. It’s the butterfly that is the metaphor for beauty, for potential, for growth. Is your marketing strategy stuck in the cocoon stage? Are you always thinking about someday, but never taking […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
If You Give A Business A Monday Morning Coffee

We all know the beloved children’s story, “If You Give a Mouse a Cookie” by Laura Numeroff, but, do you know what happens if you give a business a Monday morning coffee with SJC Marketing? The possibilities are endless. . . If you give a business a Monday morning coffee with SJC Marketing, they’re going […]

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When you outsource your marketing, you get a well-rounded team full of fresh ideas.
What Are the Advantages to Outsourcing Your Marketing?

You’re proud of what your company does, the products/services you provide, which meets the needs of your target audience, but does your marketing content reflect that? There is a chance that the efforts you put toward marketing could be costing you time and money. When you outsource your marketing, you can avoid that issue while […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
You Had Me at Marketing: A Monday Morning Coffee Love Story

It’s the one your mother warned you about. They change their minds all the time, you can’t seem to get an idea of where things are going, and you keep investing money without being totally sure whether you’re getting anywhere. Just when you think you know them intimately; the situation completely shifts. It’s not a […]

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Afraid to make a commitment? There are trends for your marketing strategy that allow for a quick exit.
Add a Little Sugar: How to Create a Marketing Strategy You’ll Love

Courting a customer isn’t so different than trying to attract a new love. You want to present your best self, while still being authentic. You want to make sure you’re attracting the right person, and not just anyone who’s bored and has a free minute. Your marketing strategy needs a bit of depth, so that […]

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Embracing curiosity and asking open-ended questions helps you add empathy to your B2B marketing.
Adding Empathy to B2B Marketing

It’s almost second nature to add empathy to your B2C marketing. You know you need to engage emotionally, and thinking about the needs and pain points of your audience is an obvious way to do it. But when it comes to B2B marketing, it’s as if marketers forget that a person buying on behalf of […]

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The perfect marketing results don't happen by accident. Strategy drives the ROI you envy.
Your Picture-Perfect 2021 Strategy

What you want your family picture to say: “We’ve got it together. We’re humble yet successful; we are effortlessly attractive and stylish, and we happen to be the rare family that never fights and has respectful teenagers.” What your family picture, year after year, actually says: “We don’t own an iron; our kids can’t sit […]

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A 2021 content creation strategy is going to be long on flexibility and creativity.
Unplanning Your 2021 Content Creation Strategy

If plans have become a bit laughable around your workplace, you’re not alone. Budgets, vacation schedules and training plans all turned upside down once the pandemic hit. But doesn’t that mean that planning a content creation strategy for 2021 isn’t important. While everyone now knows that there’s a potential for upending the best-laid plans, that […]

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