Marketing Musings
What We Write
The cocoon is a safe place, with everything necessary for survival tucked neatly inside. But nobody ever waxes poetic about the beauty of cocoons. It’s the butterfly that is the metaphor for beauty, for potential, for growth. Is your marketing strategy stuck in the cocoon stage? Are you always thinking about someday, but never taking […]
We all know the beloved children’s story, “If You Give a Mouse a Cookie” by Laura Numeroff, but, do you know what happens if you give a business a Monday morning coffee with SJC Marketing? The possibilities are endless. . . If you give a business a Monday morning coffee with SJC Marketing, they’re going […]
You’re proud of what your company does, the products/services you provide, which meets the needs of your target audience, but does your marketing content reflect that? There is a chance that the efforts you put toward marketing could be costing you time and money. When you outsource your marketing, you can avoid that issue while […]
It’s the one your mother warned you about. They change their minds all the time, you can’t seem to get an idea of where things are going, and you keep investing money without being totally sure whether you’re getting anywhere. Just when you think you know them intimately; the situation completely shifts. It’s not a […]
Courting a customer isn’t so different than trying to attract a new love. You want to present your best self, while still being authentic. You want to make sure you’re attracting the right person, and not just anyone who’s bored and has a free minute. Your marketing strategy needs a bit of depth, so that […]
It’s almost second nature to add empathy to your B2C marketing. You know you need to engage emotionally, and thinking about the needs and pain points of your audience is an obvious way to do it. But when it comes to B2B marketing, it’s as if marketers forget that a person buying on behalf of […]
What you want your family picture to say: “We’ve got it together. We’re humble yet successful; we are effortlessly attractive and stylish, and we happen to be the rare family that never fights and has respectful teenagers.” What your family picture, year after year, actually says: “We don’t own an iron; our kids can’t sit […]
If plans have become a bit laughable around your workplace, you’re not alone. Budgets, vacation schedules and training plans all turned upside down once the pandemic hit. But doesn’t that mean that planning a content creation strategy for 2021 isn’t important. While everyone now knows that there’s a potential for upending the best-laid plans, that […]
Social distancing is a phrase that has been used all too much in 2020. There are a lot of sweet moments we are all really missing right now because of social distancing. You’ll be happy to hear that when it comes to B2B marketing, you should be abandoning all social distancing. And by that, of […]
A marketing strategy is a lot like a recipe, helping you make sure you’re successful and on the right track. Imagine it’s Thanksgiving, and you’re preparing to host 25 people at your home for the big meal. The table is set with your mother’s silver candlesticks, perfectly lettered place cards and the crystal wine goblets […]