Marketing Musings

Outsourcing to a marketing agency helps you capture more opportunities and stay on-trend.
5 Telltale Signs You Need to Hire a Marketing Agency

Many small businesses don’t have the budget to hire an in-house marketing team. But does that mean you should give up on marketing altogether? Of course not. Maybe you’ve been thinking about outsourcing to a marketing agency, but how do you know when it’s time? Here are five unmistakable signs that you need outside help: […]

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Videos for business marketing can help you reach more people for less investment than other formats.
4 Reasons to Use Videos for Business Marketing

Visual marketing has exploded in recent years, with businesses embracing the realization that audiences like to engage with brands in a variety of formats. Using videos for business marketing can help you make better connections with potential customers. Here are four reasons why that’s true: It Builds Trust: You can fake an image. You can […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Let’s Talk About Gardening While We Enjoy Our Monday Morning Coffee

Marketing is a lot like gardening. That may sound kind of crazy, but stick with us for a bit. Marketing doesn’t just happen overnight. You don’t create a Facebook page on a Tuesday night and wake up Wednesday morning with 1,000 page likes. Just like you don’t plant a seed and wake up the next […]

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Content marketing improves your SEO, your engagement on social media and your reputation as an expert.
Why Content Marketing Is the Foundation For a Solid Marketing Strategy

It’s no secret: content marketing can be challenging. It takes a lot of time to build up a following, create a library of content and master the art of engagement on different platforms. And yet, there are so many reasons why you should keep it at the center of your strategy: It Builds a Following […]

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Is it time for your marketing plan to get some new tools and techniques?
It’s Back-to-School for Your Marketing Plan

It’s that time of year when a suspicious liquid leaking out of your kid’s old lunchbox has you pitching it in the trash and placing an online order. Or when your kids’ pants from last year are suddenly hitting mid-calf. Sometimes things just need replacing or updating. And sometimes your marketing plan needs the same […]

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SJC Marketing shares one of their favorite places to grab a delicious slice of pizza.
Monday Morning Coffee and Building Your Legacy

Nothing is more synonymous with St. Joseph, Missouri than the Pony Express. For its short 18 months that it was in operation, it’s incredible that the service it provided is still being talked about today. Closing the gap between the Gold Rush and the expansion of both railroad and telegraph lines, the Pony Express was […]

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Your marketing strategy should be based on data, but it’s also important to remember the art of marketing.
Don’t Lose Sight of the Art of Marketing

There’s a whopping amount of data available to you about what your customers do and why they do it. You can know what they tend to click before they finally decide to make a purchase. You can learn which subject line led to the most click-throughs on your email campaign. No behavior is too minor […]

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QR codes are back in a big way. Include them as a part of your comprehensive marketing strategy.
Are QR Codes a Part of Your Marketing Strategy?

If the first rollout of QR (quick response) codes was less than promising, the latest iteration of the matrix barcode technology invented in 1994 is proving to be a marketing trend that will likely turn into a best practice. If you’ve visited a restaurant lately, you’ve likely been met with a QR code option at […]

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Your Facebook marketing efforts will improve when you better know when and how to connect.
Stats You Need to Know for Effective Facebook Marketing

Many companies get into Facebook marketing with a “try-it-and-see” approach. You post a few things, see what sticks and have some fun trying it out. But you don’t want to stay in that mode. In order to connect with audiences and achieve a positive return on investment, you need strategic techniques that reliably deliver growth. […]

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Hire a marketing agency so that you can focus on the core functions of your business.
Get More When You Hire a Marketing Agency

Your website loads a little slowly, the last coupon mailers you sent didn’t generate the calls it did five years ago and you aren’t sure whether you should be excited about how many likes your business has on Facebook. You would love to do everything yourself, but you’re beginning to suspect that it’s time to […]

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