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People watch an astounding 5 billion videos on YouTube every day and they’re putting in an average of 16 hours a week into viewing online video content. Nearly 85% of people who watch an “explainer” video about a product they’re interested in will make the purchase. Given these stats, it makes sense that video marketing […]
When you carry out your marketing campaigns, you often get deep into company values, brand messaging and achieving just exactly the right look and feel for your brand. And that’s important. Sometimes, though, you will find the perfect opportunity to have some fun with your campaign. That’s what Native, a personal care brand, did in […]
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Visual marketing has exploded in recent years, with businesses embracing the realization that audiences like to engage with brands in a variety of formats. Using videos for business marketing can help you make better connections with potential customers. Here are four reasons why that’s true: It Builds Trust: You can fake an image. You can […]
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Whether you’re posting on social media, crafting your monthly email newsletter or tapping away at your weekly blog, the foundation of your marketing is content marketing. More than a decade ago, brands had really just one option for attracting the notice of consumers, and that was through traditional advertising. It has its value, but advertising […]