Marketing Musings

Every time you produce a piece of content, you want to connect at an emotional level.
Why It All Comes Back to Content Marketing

Whether you’re posting on social media, crafting your monthly email newsletter or tapping away at your weekly blog, the foundation of your marketing is content marketing. More than a decade ago, brands had really just one option for attracting the notice of consumers, and that was through traditional advertising. It has its value, but advertising […]

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If live video hasn’t been on your list of things to do in 2019, now’s the time to get involved.
Customer Engagement Numbers Grow With Live Content

Make Live Video Your Preferred Outreach Tool This Year If you want hype associated with your online content, one of the best ways to get it is with video, and live video is definitely going to be a component of customer engagement in 2019. Many organizations have benefited from the intentional use of Facebook Live […]

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Your brand image is also you – so use good portrait photography to improve your image.
Professional Business Headshots: The Dos and Dont’s to Consider

How Your Brand Is Impacted by Personalized Images Some people prefer to be behind the camera rather than in front of it. Maybe they don’t feel comfortable posing, or experience has proven them to be less than photogenic. However, for the leader/founder of a company, it’s time to step in front of the camera, because […]

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reader engagement
Boost Reader Engagement With These Blog Formatting Tips

Creating a Blog That Keeps Readers Engaged to the End You’ve spent time researching keywords, you have great content topics and your calls to action are on point. So why aren’t your blogs leading to increased traffic on your website or subscriptions to your eNewsletter? Reader engagement is not an exact science, but there are […]

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customer acquisition strategy
How to Utilize Local Search as a Part of Your Customer Acquisition Strategies

Optimizing Local SEO for Your Business When you’re looking for ways to improve your customer acquisition strategies, it’s easy to get caught up in finding that extra pizazz that dazzles customers, while what you really need is a much less glamorous (but no less important!) dose of local search optimization. Search Engine Watch cited industry […]

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A Single Customer Acquisition Strategy Does Not Build a Small Business Legacy

Small Business Tips to Reach Different Target Audience Segments Customer acquisition strategies age just as your audience does. That’s why one customer acquisition strategy is not enough to reach the audience necessary to build a small business legacy. If you want a small business legacy, you need an audience built of many age groups. The […]

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4 Steps to Boosting Your Customer Engagement

Customer engagement is the ultimate goal, whether in person or using social media platforms. When your audience is engaged, they are more likely to be loyal and make others aware of your brand. Although engagement falls on the shoulders of your customers, there are steps you can take to build and revamp your customer engagement. […]

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Customer Engagement: Four Reasons for “Quality Time” With Consumers

During the past two decades the way you interact with your customers and keep them interested has done a complete about-face, thanks of course to social media and online content. What you should know is this: Now your customer expects to hear from you, interact with you and see your brand promises fulfilled at rapid-time […]

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Content is King. Customer Engagement is Queen.

It’s been very well established that solid content is extremely important for your business and its success. However, it is equally important to make sure, after your great content is live, that you’re providing equally awesome customer engagement. There are a few steps you can take to ensure you aren’t missing any opportunities. Build Out […]

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4 Tips for Successful Customer Engagement

Customer engagement is key to a successful business for many different reasons, but one of the biggest is that engaged customers result in loyal brand advocates. According to Gartner, there are four key attributes of quality customer engagement. Ethical, active, emotional, and rational when applied together will provide a successful customer engagement campaign. These four […]

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