Marketing Musings

Your brand design is more than just your logo. Find out what it does for your marketing strategy.
5 Reasons Your Marketing Strategy Is Only as Good as Your Design

Your Design Is More Than Just Your Logo When you think of design as it relates to your marketing strategy, you might say, “Sure, we have a logo.” And it’s probably a great one. Yet, everybody has a logo. With so many brands extending their design efforts far beyond their logos, a stellar logo isn’t […]

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Visual search is key for younger generations, creating a marketing disruption.
Which Digital Marketing Trend is Really Big in 2019?

The Facts on Visual Search If you’ve been reading all the beginning-of-the-year guesses about which digital marketing trend will be the hottest in 2019, you’ve likely come upon a few articles about visual search, and there is some data to back up these claims. Research from ViSenze, a company powering visual commerce, found that 62% […]

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A marketing strategy that doesn’t include visuals may miss the mark with your target audience.
Content Marketing Get’s Visual

Don’t Leave Visuals Out of Your Marketing Strategy Using visuals in content marketing has fast become a vital component of any successful marketing strategy. Almost three-quarters of marketers are currently engaged in utilizing visual content in their social media outreach, and senior marketers subscribe to the fact that photography rates anywhere from important to crucial […]

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Text-only content marketing is oh-so-2010! Get up-to-date with visual content.
Stuck on Text? Tips for Including Visuals in Your Content Marketing

Your Content Needs to be More Visual for Increased Engagement Think about the last time you gave up reading a blog. It initially looked so interesting, with a compelling headline and a promise of information that could be life-changing. Halfway through the blog, you realized your mind was wandering, and you never finished reading the […]

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Creating Engaging Visual Content with SJC Marketing

Are you stuck in a rut with your content marketing? If your content marketing is all text; with white papers, blogs and e-books, it’s time to include the visual as a part of your marketing strategy. Whether it’s live video posts on social media, images that liven up a blog post or an infographic in […]

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Monday Morning Coffee With Oklahoma City’s Royal Printing Company, Inc.

Coffee with the Royal Printing Company, Inc. team is a family affair filled with the latest paper trends, press history and talk of upcoming elections. The company’s fully digital printing capabilities keep the team busy with creative programs, holiday party invitations and even comic books. Many organizations take advantage of Royal Printing’s perfect binding service, […]

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Say Cheese: To Visual Media

Visual Media is a Powerful Tool As the saying goes, a picture is worth a thousand words. Or should we say 1,000 followers, or 1,000 likes or $1,000. Today, on social media, photos and videos can equal all those things. Social media platforms and even websites for that matter, produce the best results when visual […]

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Visual Media Can Create More Engagement for Nonprofits on Social Media Channels

What visual media are you using to attract your audience? Visual aspects on social media can be a huge opportunity for nonprofit organizations (NPOs). There is so much noise online for consumers and that makes graphics essential to get your message across, placing more importance on visual media. Ninety-three percent of all human communication we […]

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Social Media: Focusing on Visual Content

Whether they are videos, photos, infographics, charts, memes or comics, visual media is taking over. Quality graphics are important on company websites and social media accounts in order to grab attention and portray value to the viewer. People are bombarded with information and it is faster for us to process visuals than text. Don Sadler […]

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