Consumers are always on the lookout for value, and as your company strives to find new strategies to make a difference in the eyes of the consumer, consider the importance of visuals in the purchasing process. The right photographer reveals the importance of the visual aesthetic in relation to creating value for consumers, and it has as much to do with your brand’s image as it does about photographs of products. It’s for these reasons that professional photography should be included in your strategies going forward.
Considering that the human brain is capable of processing visuals somewhere around 60,000 times faster than text, it’s easy to see why consumers are highly motivated by visuals. The problem is that if you don’t get your visuals right, you’re going to turn your target audience away. Professional photography is a powerful tool for you to leverage.
Almost 85% of adults in America own a camera-equipped smartphone. However, what the average person can do with a smartphone camera can’t compare to what a professional photographer can do with their high-end equipment. And as any photographer will tell you, it’s more about the eye and creativity of the photographer than it is about their gear.
It might be tempting to pull out your iPhone 12 Pro and take photos and videos for marketing purposes, and sometimes it’s not a bad idea for things like live streaming events or photos for on-the-fly updates on your company’s social media sites. But when you need the images to create an air of professionalism in your brand, professional photography is the way to go.
For example, your website functions as a calling card these days, which means it will likely be the conduit through which a first impression is made on your target audience. Smartphone photos are compressed and rarely look good when enlarged on a website. But again, it’s not just about the quality of the image – it’s about what the image says about your brand. Using a professional photographer for these important images can be key for you.
Your images tell a story, and the story has to be consistent. the images you use communicate your brand’s personality – and you don’t want multiple personalities. Rather, you want the unique qualities of your brand to shine while at the same time conveying professionalism and consistency. This is what professional photographers bring to the table.
Rather than take the DIY approach or use stock images, bring in a professional who will take the time to understand your company culture, develop a sense of how various visuals like color, angles and content help define who you are and give you options for bringing more eyes to what you’re doing.
At SJC, we’re focused on helping our clients tell their stories and we use professional photography to help do that. We would love to talk about the image you have for your brand.