Marketing Musings

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Instagram Stories is a great way to infuse your marketing with relatability.

What You Might Not Know About Instagram Stories

Do you associate Instagram Stories with social sharing and even with industries that are more visually geared, like fashion, photography, wedding planning or travel? It may surprise you to find that it can also be a great place for insurance companies, accounting firms, automotive parts manufacturers and other industries that are service-based or B2B. Here […]

Professional photography unlocks new potential for your company.

Professional Photography Helps Your Brand Shine

Consumers are always on the lookout for value, and as your company strives to find new strategies to make a difference in the eyes of the consumer, consider the importance of visuals in the purchasing process. The right photographer reveals the importance of the visual aesthetic in relation to creating value for consumers, and it […]

Think video is too expensive for small business marketing? It’s not only cost-effective, but easy to get started.

Let’s Talk About Why Videos Are Great for Small Business Marketing

For several years, video has been gaining traction in small business marketing strategies, but if you’re like 40% of small businesses, you still haven’t tried it. You may have great reasons: your voice takes on a robot quality when you’re in front of the camera or you turn into Evan Baxter from Bruce Almighty. Maybe […]

Professional Photography Brings Value to Your Marketing

Consumers want to be informed at a rapid pace. While text can convey much-needed information and remains a critical part of consumer outreach, consumers are increasingly engaging more with visual content. Think about your social media outreach. Have you ever noticed how much more engagement you get with posts that include images? When content is […]

Photography

Soft Music, Pretending Like We’re Friends … Visual Marketing in 2020

As we settle into mid-2020, some things are becoming clear: we’re not getting out of this thing anytime soon; the toilet paper shortage may not go away; and you’d better just decide that you love social media marketing, because when people are spending more time at home, it’s the place to be. And when you’re […]

Marketing Strategy

Visual search is key for younger generations, creating a marketing disruption.

Which Digital Marketing Trend is Really Big in 2019?

The Facts on Visual Search If you’ve been reading all the beginning-of-the-year guesses about which digital marketing trend will be the hottest in 2019, you’ve likely come upon a few articles about visual search, and there is some data to back up these claims. Research from ViSenze, a company powering visual commerce, found that 62% […]

Visual Content